KPN is a Dutch telecommunications company that offers telephone, internet, TV and other services. They wanted to create a single portal called KPNvandaag.nl for customers to manage their services, check email, and personalize content like news and weather. The goal was to encourage cross-selling and upselling of additional KPN products through a customizable personalized dashboard interface. Key challenges included communicating commercial messages effectively without distracting from the user experience, and leveraging the rich dashboard for self-service opportunities to increase additional sales.
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