VDA have more than two decades of experience in the hotel and leisure industry and a well-deserved reputation for the highest standards of product and service. We have offices spanning four continents, offering innovative, intelligently-designed, cost-effective systems and unrivalled sales and service teams.
2. Case study from VDA Multimedia SPA
sengers.
"For example, - continues Willem-Jan te Riele - a passenger who has been travelling for several
hours will want to be able to read the latest news quickly and easily. With TV Internet services by
PowerTV, we have made an intuitive menu available where it is easy to find all the information you
seek: you choose your language and navigate through the rich array of links that we have se-
lected. News, sports, finance, weather and more: just what you need in order to be updated imme-
diately in any part of the world."
Passengers can also choose from among many television channels both local and international as
well as a great variety of games. “All this is now available with our PowerTV platform - ends
Willem-Jan te Riele - and we at VDA and KLM will continue to work together to develop and con-
stantly enrich this project.”
Customizing PowerTV for KLM: images and ad hoc services
1. Welcome Page: the PowerTV
interface has been customized ac-
cording to guidelines provided for
the KLM institutional image. The
company logo and colours (white,
blue) were used featuring images
of the brand along with the pre-
ferred forms in the development of
the layout. The style is fresh and
light characterizing the look & feel
of the airline in every respect. This
customization is complete and
found in every aspect of the system
starting from the first welcome
page that guests see. Each aspect
has been developed in order to obtain standards of readability and the best use of pages in order
to integrate the highest aesthetic and technical-functionality (text readability, effective colour televi-
sion, etc).
3. Case study from VDA Multimedia SPA
2. Main Menu: the internal pages
of the system also comply with
the same principle of total cus-
tomization. In fact unlike projects
developed for hotels, the services
offered were tailored to the needs
of a KLM passenger. The opti-
mized PowerTV Main Menu pre-
sents access to television serv-
ices (Enjoy our TV), Internet
(Internet), the option to return to
the welcome page for language
selection (Welcome & Lan-
guages) and a tool for fast sup-
port (Help). These are useful serv-
ices for people who travel and need to quickly get in touch with their activities: to find out the main
news, stock market movements, weather, etc. The images and personalization are always in
alignment with the KLM style without any steps that might endanger the continuity in the perception
of the airline brand.
3. PowerTV Menu: from the Main
Menu there is quick access to the
interactive PowerTV television
system and the various services
offered by the platform. While dif-
fering from the previous pages,
this section retains the style and
KLM image. A distinctive feature,
in fact, is the choice of a square
which is used in new ways (see
the Main Menu button). From this
section you can access television
services, games, music and surf
the Internet.
4. Case study from VDA Multimedia SPA
4. Internet Menu: the Internet
section, accessible from both the
Main Menu and the PowerTV
Menu, allows instant access di-
rectly from the TV. This service is
particularly appreciated as it al-
lows guests at the KLM Crowne
Lounge to quickly access their
activities, especially if they have
been on the road for several
hours and are facing further travel
ahead. To facilitate this phase fur-
ther, PowerTV offers a wide array
of links and tips that speed up this
process: major newspapers, websites, weather, stock markets, finance, search engines, etc. The
goal is always to maintain the perception of hospitality offered by KLM to its passengers.
For more information about VDA Multimedia: www.vdavda.com
VDA Multimedia Press Office:
Francesca Benvenuto, benvenutof@vdavda.com
mob. +39 339 1244709