The document summarizes a public relations event held by the Dallas Furniture Bank to promote their annual CHAIR-ity fundraiser. A former "Top Chef" participated in local morning show interviews which generated over 7 million impressions across print, broadcast, and online media. The event featuring a friendly cook-off between the chefs was well received and increased recognition for the furniture bank. Ticket sales exceeded previous years, making it the most successful CHAIR-ity fundraiser to date.