1) The document outlines the development of a virtual KFC training world, including planning stages, character and setting sketches, and examples of narrative showcases within the virtual world.
2) Key stages in developing the virtual KFC training world are outlined, such as planning, developing characters and settings, building specifications, and creating graphic mockups.
3) Examples of narrative showcases within the virtual world are provided, including scenarios for dealing with problem customers and simulations of team member and shift supervisor responsibilities.
This 3 sentence summary provides the essential information from the document in concise form:
The document certifies that Themba Simelane successfully completed the SAP for Cash Inventory Course, as evidenced by the certificate awarded to him in recognition of his participation and completion of the course on September 3, 2015.
Information and knowledge management in college libraries a case study in hai...Kishor Satpathy
The document discusses information and knowledge management in college libraries in Hailakandi District, Assam. It aims to understand the current state of college libraries and analyze staffing levels relative to collections. There are 9 colleges in the district, with libraries ranging in size from 800 to 18,916 books. Staffing levels are generally low, from 2-5 people per library, inadequate given the size of collections and student enrollment. The qualifications of librarians vary, with some pursuing or having completed MLIS or related degrees.
An investigation into emerging markets in South America for the retail furniture giant IKEA. This presentation considers key concepts in International Business, including market entry strategies, cultural considerations and transnational strategy. Please visit http://www.kuszczakowski.com
Performance Management - the Coca cola perspective by Carmistha MitraNational HRD Network
Performance management at Hindustan Beverages involves 4 stages throughout the annual business cycle. It aims to assess results, set goals, reward performance, and provide coaching. Key aspects include evaluating business results, self/people development, and competencies. Performance is rated on a 4-point scale and reviewed through calibration meetings. The process aims to recognize top performers while developing improvement plans for lower performers. KRAs are set using standardized objectives to improve operating effectiveness, with some roles requiring breakthrough objectives accounting for 40-50% of the KRA. People KRAs evaluate factors like culture, engagement, diversity, and development.
KFC is a global fast food restaurant chain headquartered in the United States that specializes in fried chicken. It has over 18,000 locations worldwide and is known for its secret recipe of 11 herbs and spices. A SWOT analysis of KFC found strengths in its strong brand recognition globally and market leadership in chicken products, but weaknesses in areas like unhealthy menu options and supplier issues. Opportunities exist in growing markets, new product lines, and delivery services, though threats include saturated markets, competition, and changing customer preferences toward healthier options.
This document provides a template for creating an effective case study. It outlines the purpose, scope, best practices, and structure for a case study. The template suggests including an introduction, body with sections on the problem, alternatives analysis, recommended solution, implementation, and results. It also provides tips for launching the case study through various marketing channels. The overall goal is to clearly communicate how the solution delivered value to the client organization.
The document provides an overview of what should be included in a marketing plan, such as the business rationale, differentiation strategy, marketing strategy, and costing of advertising and promotion activities. It also discusses approaches to market research, including identifying main competitors, customer needs and preferences, optimal market positioning, target customer profiles, and promotion strategies. The second document sample is an excerpt from a KFC marketing plan, covering KFC's industry background, corporate structure, brand and store details, cultural values, resources, and key stakeholders.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
This 3 sentence summary provides the essential information from the document in concise form:
The document certifies that Themba Simelane successfully completed the SAP for Cash Inventory Course, as evidenced by the certificate awarded to him in recognition of his participation and completion of the course on September 3, 2015.
Information and knowledge management in college libraries a case study in hai...Kishor Satpathy
The document discusses information and knowledge management in college libraries in Hailakandi District, Assam. It aims to understand the current state of college libraries and analyze staffing levels relative to collections. There are 9 colleges in the district, with libraries ranging in size from 800 to 18,916 books. Staffing levels are generally low, from 2-5 people per library, inadequate given the size of collections and student enrollment. The qualifications of librarians vary, with some pursuing or having completed MLIS or related degrees.
An investigation into emerging markets in South America for the retail furniture giant IKEA. This presentation considers key concepts in International Business, including market entry strategies, cultural considerations and transnational strategy. Please visit http://www.kuszczakowski.com
Performance Management - the Coca cola perspective by Carmistha MitraNational HRD Network
Performance management at Hindustan Beverages involves 4 stages throughout the annual business cycle. It aims to assess results, set goals, reward performance, and provide coaching. Key aspects include evaluating business results, self/people development, and competencies. Performance is rated on a 4-point scale and reviewed through calibration meetings. The process aims to recognize top performers while developing improvement plans for lower performers. KRAs are set using standardized objectives to improve operating effectiveness, with some roles requiring breakthrough objectives accounting for 40-50% of the KRA. People KRAs evaluate factors like culture, engagement, diversity, and development.
KFC is a global fast food restaurant chain headquartered in the United States that specializes in fried chicken. It has over 18,000 locations worldwide and is known for its secret recipe of 11 herbs and spices. A SWOT analysis of KFC found strengths in its strong brand recognition globally and market leadership in chicken products, but weaknesses in areas like unhealthy menu options and supplier issues. Opportunities exist in growing markets, new product lines, and delivery services, though threats include saturated markets, competition, and changing customer preferences toward healthier options.
This document provides a template for creating an effective case study. It outlines the purpose, scope, best practices, and structure for a case study. The template suggests including an introduction, body with sections on the problem, alternatives analysis, recommended solution, implementation, and results. It also provides tips for launching the case study through various marketing channels. The overall goal is to clearly communicate how the solution delivered value to the client organization.
The document provides an overview of what should be included in a marketing plan, such as the business rationale, differentiation strategy, marketing strategy, and costing of advertising and promotion activities. It also discusses approaches to market research, including identifying main competitors, customer needs and preferences, optimal market positioning, target customer profiles, and promotion strategies. The second document sample is an excerpt from a KFC marketing plan, covering KFC's industry background, corporate structure, brand and store details, cultural values, resources, and key stakeholders.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
The document provides information about getting fully solved assignments for various semesters and specializations. It includes contact information for an assignment help service via email or phone call. It then provides a sample assignment on project management, including 6 questions covering topics like project break-even point, NPV vs IRR analysis, challenges faced by a company in managing project information, benefits of implementing a new project management solution, steps in a purchase cycle, and the concept of quality and project quality management.
This document discusses executable requirements and behavior-driven development. It provides examples of writing executable requirements using tools like SpecFlow. Key points include:
- Executable requirements can be written in a format like Gherkin and linked to automated tests to ensure requirements and code stay in sync.
- SpecFlow is a .NET tool that allows writing executable requirements files in a format called Gherkin that integrate with tests.
- Features, scenarios, and step definitions are used to write executable requirements in a way that is understandable to both developers and business stakeholders.
- Automated testing of requirements via a testing framework like NUnit helps ensure requirements don't go out of date and that the developed code meets the
With the creation of the cucumber framework came the creation of the Gherkin Scripting format (also known as the Given-When-Then format). The structure of a Gherkin script is very straight-forward: Given provides you with the background When tells you what is being created Then tells you the expected results. Writing a script in a Given-When-Then format may be fairly simple. Writing a good Gherkin Script is an Art. Some are Picassos, some are Monets, some look like they were created by a toddler with a crayon. In this presentation Mr. Eakin will offer some tips on writing good Gherkin Scripts and show you how a well crafted Gherkin Script can be a beautiful work of Art.
Even in an agile world, specifications often go too far and describe solutions with too much details; all these premature decisions constraint the implementation and remove opportunities. There is a remedy: refactoring the specs, even before refactoring the code.
In the TDD cycle, refactoring is the art of restructuring the code to make it simpler, without changing its behavior at runtime. A key part of refactoring is to recognize and extract duplications.
Refactoring is very useful at the code level, and it is even more powerful when applied during business analysis or functional architecture. We will show how the practice of refactoring directly "at the business domain level" can simplify the problem, and therefore the resulting implementation code, by orders of magnitude. This means much less code to write, to test and to maintain, and much less defects as a result.
We will introduce 5 patterns on how to refactor at the business-domain level, such as "Make It Systematic" and "Degenerate Case". We will also explain some limits and the required mindset.
This approach of refactoring has been used on several real-world projects and is derived in particular from DDD and from Specification by Example.
UX Conversion Camp: Aldermore Bank, Making Corporate UX WorkLisa Duddington MSc
UX Conversion Camp is the UK's only brand-only conversion event, organised by Keep It Usable. 2017 was the best yet! Here are the slides from our fantastic presenters, Aldermore Bank.
For more information on UXCC, please visit www.uxconversioncamp.com
The document provides an overview of how to build a successful web app business from start to finish, covering topics such as building a minimum viable product, forming a founding team, marketing strategies, product management, metrics, funding, and building a strong company culture. It emphasizes the importance of launching with a focused product, choosing the right co-founders, understanding customer needs through support and testing, making data-driven decisions, raising funding at the right times, and aligning all aspects of the business around shared company values.
Growth Hacking with Cassie Lancellotti-YoungMattan Griffel
Cassie Lancellotti-Young discusses key startup metrics for evaluating marketing performance including acquisition, activation, retention, referral, and revenue. She emphasizes the importance of granular user data and tracking metrics across email, website, and revenue to understand the customer journey. Highlighting lessons from her experience, she stresses the value of optimization, testing assumptions, and focusing on the core user experience to drive engagement and growth.
This document discusses metrics-driven marketing strategies and focuses on three key factors for marketing channels: volume, cost, and conversion. It emphasizes measuring conversion as deep down the conversion funnel as possible and estimating customer lifecycle, conversion, and revenue potential when designing marketing plans. Three scenarios are presented as examples to brainstorm marketing channel strategies based on factors like target customers, customer lifetime value, company funding, and marketing budgets.
Metrics-oriented approach on how to design [internet] marketing strategy, how to select customer acquisition channels. Plus a little bit on product strategy too.
ITBoss is a networking event for the IT Management community in Yorkshire to get together and discuss any challenges they face in IT Management and come up with solutions to these challenges.
The Guest Speakers for this presentation were Tom Walton, Director at Infinity Works Consulting, Gary Green, Principal Consultant at Infinity Works Consulting and Glenn Crossley, Head of IT Delivery at Hitachi Capital.
The presentation, titled 'Rapid, Repeatable, Predictable Delivery' consisted of a full end-to-end demonstration of how Hitachi have adapted their SDLC to deliver software in a rapid, repeatable and predictive manner using techniques aligned with the Agile methodology.
The content from the event will be being published on our blog and on our bespoke ITBoss LinkedIn Group. If you're an IT Manager in Yorkshire and would like to find out more about ITBoss, get in touch. Email us on itboss@corecomconsulting.co.uk
Startup Metrics 4 Pirates (Montreal, May 2010)Dave McClure
The document provides an overview of startup metrics for measuring user acquisition, activation, retention, referral, and revenue (AARRR). It discusses focusing metrics on key conversion events and prioritizing the top 3-5 metrics. Various marketing channels are outlined for driving acquisition cost-effectively. Retention strategies include automated emails, system events, and engaging content. An ideal startup moves users through the stages of the AARRR model to maximize long-term value.
This document provides an overview of techniques and templates used in advanced product owner workshops, including lean canvas, user personas, user story templates, prioritization methods like MoSCoW and Kano model, acceptance criteria templates, techniques for splitting stories, progress tracking methods like burn-down charts and impact mapping, and exercises for estimating project costs based on representative story points and development times. Key terms and practices in agile product management and development are also defined.
Business process creative environment [repaired]KarynNarramore
The document discusses business process improvement and outlines 10 steps for improving processes, including developing a process inventory, mapping processes, estimating time and cost, applying improvement techniques, and driving continuous process improvement. It also provides examples of process mapping and modeling using BPMN notation. The goal is to examine and enhance administrative functions for greater effectiveness, efficiency, and adaptability.
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)Dan Olsen
How to use metrics to optimize your product, marketing, and business by Dave McClure, Dan Olsen, and Ted Rheingold at O'Reilly San Francisco Web 2.0 Expo, April 2009.
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)Dave McClure
The document provides an overview of startup metrics and models presented by Dave McClure at Dogpatch Labs Boston in March 2010. It discusses the AARRR pirate metrics model for measuring acquisition, activation, retention, referral, and revenue. It emphasizes the importance of defining key metrics and conversion funnels, testing marketing channels, and optimizing products and marketing using fast iteration and A/B testing to improve conversions.
The document discusses improving working capital management through better cash management. It defines working capital and identifies inherent hurdles. It emphasizes the importance of visibility into cash flows and provides examples of mapping domestic and international cash receipt and disbursement processes. The document recommends starting with cash and provides tools to measure, monitor, and benchmark cash. It also provides metrics and strategies for accounts receivable and payable management. The document outlines steps to create a working capital battle plan, obtain buy-in, execute the plan, and identifies resources for improvement.
K V Sarath Chandra Mouli has over 10 years of experience in IT service management roles including incident manager, team leader, and project consultant. He currently works as an incident management team leader at HP Enterprise, handling priority 1 and 2 incidents. Previously he has worked at Bank of America as a project consultant handling change management, incident management, and resource management. He holds an MSc in Computer Science and several IT service management certifications.
Startup Metrics for Pirates (March 2009)Dave McClure
Slightly updated presentation from my talk at http://EntrepreneurTrek.org at Stanford University (March 2009). note: basically same as FOWA talk, minor update added slide 17.
10 Tips on How to Pitch a VC (FOWA, London)Dave McClure
The document provides 10 tips for pitching a venture capital firm, including keeping the elevator pitch short at 30 seconds, focusing on the problem rather than the solution, demonstrating the solution, showing the size of the target market, outlining the business model and revenue sources, discussing any proprietary technology, comparing competitors, explaining the marketing plan, introducing the founding team, and detailing funding needs and milestones. Additional resources for startup metrics, sample pitches, and blogs are also referenced.
Creme of Nature Argan Oil Expansion Virtual Briefing DeckMichelle Humphress
This deck was presented during the 3/24/11 virtual briefing with dozens of media and bloggers. Creme of Nature adds five new products to their popular Argan Oil line of hair care products!
The document provides information about getting fully solved assignments for various semesters and specializations. It includes contact information for an assignment help service via email or phone call. It then provides a sample assignment on project management, including 6 questions covering topics like project break-even point, NPV vs IRR analysis, challenges faced by a company in managing project information, benefits of implementing a new project management solution, steps in a purchase cycle, and the concept of quality and project quality management.
This document discusses executable requirements and behavior-driven development. It provides examples of writing executable requirements using tools like SpecFlow. Key points include:
- Executable requirements can be written in a format like Gherkin and linked to automated tests to ensure requirements and code stay in sync.
- SpecFlow is a .NET tool that allows writing executable requirements files in a format called Gherkin that integrate with tests.
- Features, scenarios, and step definitions are used to write executable requirements in a way that is understandable to both developers and business stakeholders.
- Automated testing of requirements via a testing framework like NUnit helps ensure requirements don't go out of date and that the developed code meets the
With the creation of the cucumber framework came the creation of the Gherkin Scripting format (also known as the Given-When-Then format). The structure of a Gherkin script is very straight-forward: Given provides you with the background When tells you what is being created Then tells you the expected results. Writing a script in a Given-When-Then format may be fairly simple. Writing a good Gherkin Script is an Art. Some are Picassos, some are Monets, some look like they were created by a toddler with a crayon. In this presentation Mr. Eakin will offer some tips on writing good Gherkin Scripts and show you how a well crafted Gherkin Script can be a beautiful work of Art.
Even in an agile world, specifications often go too far and describe solutions with too much details; all these premature decisions constraint the implementation and remove opportunities. There is a remedy: refactoring the specs, even before refactoring the code.
In the TDD cycle, refactoring is the art of restructuring the code to make it simpler, without changing its behavior at runtime. A key part of refactoring is to recognize and extract duplications.
Refactoring is very useful at the code level, and it is even more powerful when applied during business analysis or functional architecture. We will show how the practice of refactoring directly "at the business domain level" can simplify the problem, and therefore the resulting implementation code, by orders of magnitude. This means much less code to write, to test and to maintain, and much less defects as a result.
We will introduce 5 patterns on how to refactor at the business-domain level, such as "Make It Systematic" and "Degenerate Case". We will also explain some limits and the required mindset.
This approach of refactoring has been used on several real-world projects and is derived in particular from DDD and from Specification by Example.
UX Conversion Camp: Aldermore Bank, Making Corporate UX WorkLisa Duddington MSc
UX Conversion Camp is the UK's only brand-only conversion event, organised by Keep It Usable. 2017 was the best yet! Here are the slides from our fantastic presenters, Aldermore Bank.
For more information on UXCC, please visit www.uxconversioncamp.com
The document provides an overview of how to build a successful web app business from start to finish, covering topics such as building a minimum viable product, forming a founding team, marketing strategies, product management, metrics, funding, and building a strong company culture. It emphasizes the importance of launching with a focused product, choosing the right co-founders, understanding customer needs through support and testing, making data-driven decisions, raising funding at the right times, and aligning all aspects of the business around shared company values.
Growth Hacking with Cassie Lancellotti-YoungMattan Griffel
Cassie Lancellotti-Young discusses key startup metrics for evaluating marketing performance including acquisition, activation, retention, referral, and revenue. She emphasizes the importance of granular user data and tracking metrics across email, website, and revenue to understand the customer journey. Highlighting lessons from her experience, she stresses the value of optimization, testing assumptions, and focusing on the core user experience to drive engagement and growth.
This document discusses metrics-driven marketing strategies and focuses on three key factors for marketing channels: volume, cost, and conversion. It emphasizes measuring conversion as deep down the conversion funnel as possible and estimating customer lifecycle, conversion, and revenue potential when designing marketing plans. Three scenarios are presented as examples to brainstorm marketing channel strategies based on factors like target customers, customer lifetime value, company funding, and marketing budgets.
Metrics-oriented approach on how to design [internet] marketing strategy, how to select customer acquisition channels. Plus a little bit on product strategy too.
ITBoss is a networking event for the IT Management community in Yorkshire to get together and discuss any challenges they face in IT Management and come up with solutions to these challenges.
The Guest Speakers for this presentation were Tom Walton, Director at Infinity Works Consulting, Gary Green, Principal Consultant at Infinity Works Consulting and Glenn Crossley, Head of IT Delivery at Hitachi Capital.
The presentation, titled 'Rapid, Repeatable, Predictable Delivery' consisted of a full end-to-end demonstration of how Hitachi have adapted their SDLC to deliver software in a rapid, repeatable and predictive manner using techniques aligned with the Agile methodology.
The content from the event will be being published on our blog and on our bespoke ITBoss LinkedIn Group. If you're an IT Manager in Yorkshire and would like to find out more about ITBoss, get in touch. Email us on itboss@corecomconsulting.co.uk
Startup Metrics 4 Pirates (Montreal, May 2010)Dave McClure
The document provides an overview of startup metrics for measuring user acquisition, activation, retention, referral, and revenue (AARRR). It discusses focusing metrics on key conversion events and prioritizing the top 3-5 metrics. Various marketing channels are outlined for driving acquisition cost-effectively. Retention strategies include automated emails, system events, and engaging content. An ideal startup moves users through the stages of the AARRR model to maximize long-term value.
This document provides an overview of techniques and templates used in advanced product owner workshops, including lean canvas, user personas, user story templates, prioritization methods like MoSCoW and Kano model, acceptance criteria templates, techniques for splitting stories, progress tracking methods like burn-down charts and impact mapping, and exercises for estimating project costs based on representative story points and development times. Key terms and practices in agile product management and development are also defined.
Business process creative environment [repaired]KarynNarramore
The document discusses business process improvement and outlines 10 steps for improving processes, including developing a process inventory, mapping processes, estimating time and cost, applying improvement techniques, and driving continuous process improvement. It also provides examples of process mapping and modeling using BPMN notation. The goal is to examine and enhance administrative functions for greater effectiveness, efficiency, and adaptability.
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)Dan Olsen
How to use metrics to optimize your product, marketing, and business by Dave McClure, Dan Olsen, and Ted Rheingold at O'Reilly San Francisco Web 2.0 Expo, April 2009.
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)Dave McClure
The document provides an overview of startup metrics and models presented by Dave McClure at Dogpatch Labs Boston in March 2010. It discusses the AARRR pirate metrics model for measuring acquisition, activation, retention, referral, and revenue. It emphasizes the importance of defining key metrics and conversion funnels, testing marketing channels, and optimizing products and marketing using fast iteration and A/B testing to improve conversions.
The document discusses improving working capital management through better cash management. It defines working capital and identifies inherent hurdles. It emphasizes the importance of visibility into cash flows and provides examples of mapping domestic and international cash receipt and disbursement processes. The document recommends starting with cash and provides tools to measure, monitor, and benchmark cash. It also provides metrics and strategies for accounts receivable and payable management. The document outlines steps to create a working capital battle plan, obtain buy-in, execute the plan, and identifies resources for improvement.
K V Sarath Chandra Mouli has over 10 years of experience in IT service management roles including incident manager, team leader, and project consultant. He currently works as an incident management team leader at HP Enterprise, handling priority 1 and 2 incidents. Previously he has worked at Bank of America as a project consultant handling change management, incident management, and resource management. He holds an MSc in Computer Science and several IT service management certifications.
Startup Metrics for Pirates (March 2009)Dave McClure
Slightly updated presentation from my talk at http://EntrepreneurTrek.org at Stanford University (March 2009). note: basically same as FOWA talk, minor update added slide 17.
10 Tips on How to Pitch a VC (FOWA, London)Dave McClure
The document provides 10 tips for pitching a venture capital firm, including keeping the elevator pitch short at 30 seconds, focusing on the problem rather than the solution, demonstrating the solution, showing the size of the target market, outlining the business model and revenue sources, discussing any proprietary technology, comparing competitors, explaining the marketing plan, introducing the founding team, and detailing funding needs and milestones. Additional resources for startup metrics, sample pitches, and blogs are also referenced.
Creme of Nature Argan Oil Expansion Virtual Briefing DeckMichelle Humphress
This deck was presented during the 3/24/11 virtual briefing with dozens of media and bloggers. Creme of Nature adds five new products to their popular Argan Oil line of hair care products!
This document discusses a marketing report provided by M Strategies Inc. exclusively for Creme of Nature's Sophisticate's Black Hair product line from February 2011. The report details impressions of 363,036 for Creme of Nature's Sophisticate's Black Hair product line.
This document provides impressions for Juicy January/February 2011 that were provided by m strategies inc. for Creme of Nature. The impressions are labeled as TBD, meaning the details are to be determined. m strategies inc. created this expressly for their client Creme of Nature.
This document provides readership information for the magazine "Sophisticate's Black Hair" from December 2010/January 2011. It notes that the impressions, or estimated readership, for that issue was 363,036. The document also states that it has been provided by m strategies inc. expressly for Creme of Nature.
This document discusses a hair care brand called Creme of Nature. It provides statistics showing the brand had over 363,000 impressions in November 2010. The document was expressly provided by a company called m strategies inc. for Creme of Nature.
Creme of Nature has partnered with Look Good...Feel Better, a non-profit organization that provides support to cancer patients through beauty workshops, to help spread awareness of their services during breast cancer awareness month. Look Good...Feel Better offers free two-hour makeup and skin care workshops led by cosmetologists to help cancer patients manage appearance-related side effects of treatment and boost confidence. Creme of Nature will include Look Good...Feel Better brochures in product packaging and promote the organization through their website and social media platforms to help more women learn about these confidence-boosting services.
M strategies inc. announced Twitter and Facebook giveaways over the next two weeks to thank followers and fans. The PR agency focuses on social media strategy and has implemented campaigns for clients across sectors. The president said the giveaways demonstrate their commitment to social media platforms and will benefit clients by driving exposures while showing gratitude. A $25 iTunes gift card will be given to a random Twitter follower who becomes a Facebook fan, and the Facebook community will have a chance to win a prize the following week.
m strategies inc., a Dallas-based public relations agency, is celebrating its 8th anniversary. Founded in 2002, the agency has established itself as a thought leader in traditional, social, and emerging media strategy. The agency has launched several successful social media campaigns and online editorial outreach initiatives for its clients. Despite economic challenges, the agency has maintained relationships with national and global brands through its expertise and commitment to client service. Looking ahead, the founder expressed confidence in the agency's continued success over the next eight years.
As presented to the Schieffer School of Journalism faculty at TCU, February 13, 2010, this deck walks through the basis of a sound social media strategy by examining the high level concepts of community, content, conversations and connections.
A customer posted a complaint about poor customer service from Carol's Daughter, a beauty brand. Other fans did not respond or comment on the complaint. The founder acknowledged the complaint indirectly and fans responded positively, feeling comfortable giving both positive and negative feedback. The page generally maintained a positive tone, with 99% of posts being overwhelmingly positive.
This document describes a mini-internship opportunity at m strategies inc., a public relations firm. The internship is for 30 days and requires dedicating at least 24 hours per week. Interns will assist account executives and supervisors with the 2010 NBA All-Star All Access Pass initiative. Responsibilities include attending weekly calls, managing social media, researching media outlets and vendors, gathering media clips, and monitoring other sporting events. Qualified candidates should be studying public relations, journalism, or communications. Experience with social media, events, and PR is preferred.
The document summarizes a public relations event held by the Dallas Furniture Bank to promote their annual CHAIR-ity fundraiser. A former "Top Chef" participated in local morning show interviews which generated over 7 million impressions across print, broadcast, and online media. The event featuring a friendly cook-off between the chefs was well received and increased recognition for the furniture bank. Ticket sales exceeded previous years, making it the most successful CHAIR-ity fundraiser to date.
Traditional media like newspapers and television have had to adapt to new technologies and platforms. Emerging media like the internet, mobile devices, and social media are increasingly important ways for brands to reach audiences. The document discusses how the PR firm m strategies inc. has embraced emerging media platforms like blogs, social networks, and online video for nearly a decade to integrate these strategies into clients' PR initiatives and maximize their exposure.
This deck is what we used to host a LIVE Twitter chat and webinar on Twitter for those wondering how to use it effectively for business and marketing. Enjoy!
5. Developing vKFC Critical Mistakes Plot Sketches Character Setting Sketches Build Specs PLANNING GLOBAL DEVS COURSE DEVS Graphic Mockups Functional Proto Casting Samples Script Media Course Build
6. Critical Mistakes # Mistake Rationale Consequence Correct action Why this is better F I G Total Net Benefit Basic Cash Handling 7 Counts the register bank by self Wants to quickly handle it; Thinks the CSTM should be doing other tasks to help out There may be disagreement on numbers if the Team Member does not agree with SS's counting, creating problems in accountability and sowing discord Always count register in presence of CSTM Both members agree on the exact amount that has been counted 3 5 4 12.0 8 Hiding/falsifying CSTM overages or shortages by entering or deleting orders or by adding cash Doesn't want CSTM to get in trouble Encourages theft and fails to address training or accountability issues Always report discrepencies in register responsibility TMs struggling with register proceedure can be retrained; TMs who are stealing can be caught 9 Leaving money unattended Gets caught up doing another task; Thinks it's not a big problem to leave money in their office for a few minutes Encourages theft and leads to losses Always drop register pulls in the safe immediately Makes sure that all money pulled from register is fully accounted for 3 5 4 12.0
7. Critical Mistakes # Mistake Rationale Consequence Correct action Why this is better F I G Total Net Benefit Basic Cash Handling 10 Taking deposit out through the front door, unconcealed Wants to hurry up and get back from bank; feels neighborhood is safe and isn't afraid of robbery Robbery, loss of income, and injury to SS For restaurants with drive-thru, have trusted TM put deposit in product bag and hand it to SS in car through drive-thru window; Restaurants w/o drive-thru: carry deposit to car in product bag while TM watches to ensure safety Deposit is made safely
8. Developing vKFC Critical Mistakes Plot Sketches Character Setting Sketches Build Specs PLANNING GLOBAL DEVS COURSE DEVS Graphic Mockups Functional Proto Casting Samples Script Media Course Build
10. Developing vKFC Critical Mistakes Plot Sketches Character Setting Sketches Build Specs PLANNING GLOBAL DEVS COURSE DEVS Graphic Mockups Functional Proto Casting Samples Script Media Course Build
11. Plot Sketches Course: Basic Cash Handling Title Module/Activity Description Interactions-Plays Assoc. TPs and Topics Reference Time (min) 2) Overview Description: The learner selects from a list of questions to ask an experienced SS. The questions will clue learners into the high level cash handling tasks they need to do during: >> Opening >> Running a shift >> Closing These topics are covered in a series of FAQs with characters from the curriculum. As often as possible, the answers are given in the form of stories and examples. Review Media, Review Content, Cash Handling Tasks, All TPs 0:03
12. Plot Sketches Course: Basic Cash Handling Title Module/Activity Description Interactions-Plays Assoc. TPs and Topics Reference Time (min) 3.0) Cash Handling at Opening FAQ Description: Learners select from a list of questions to ask TMs and SSs that cover the basics of cash handling during the opening of a store. The setting reflects morning shift in ambient sound and lighting: >> Count and Verify the deposit >> Check change fund to ensure sufficient for day >> Setting up the register for the CSTMs >> Making a deposit When finished, the learner is directed to the store to try out cash handling at opening. Review Media, Review Content Cash Handling Procedures for Store Opening 0:03
13. Developing vKFC Critical Mistakes Plot Sketches Character Setting Sketches Build Specs PLANNING GLOBAL DEVS COURSE DEVS Graphic Mockups Functional Proto Casting Samples Script Media Course Build
19. Developing vKFC Critical Mistakes Plot Sketches Character Setting Sketches Build Specs PLANNING GLOBAL DEVS COURSE DEVS Graphic Mockups Functional Proto Casting Samples Script Media Course Build
Editor's Notes
Sailesh to kick off presentation. Start with brief self introduction, and hand to Karen for brief introduction.
Sailesh and Karen to present jointly. So, on to agenda. Basically, we’re going to talk about how we got from blueprints to a fictional training environment. But see, that’s the problem. When people think about building a virtual world for training, they often start imagining what their training might look like if it were set in a video game, or if it were ported to second life. Creating a virtual world that actually works for learning is much more complicated. Creating the graphics, getting the shots, building functionality – that’s the easy part. Today, we’re going to talk about how to get the world to actually feel like a world. How to make it ring true to learners. How to make it a bed for meaningful interactions that drive real world results. But that’s skipping ahead a bit – let’s back up a second and talk about the business case at KFC.
Karen to describe the business context behind moving training online. The graphic refers to the massive amount of paper based materials previously needed – feel free to tie that in if you’d like. Below is some sample content you springboard from. So, what led us to build out a massive curriculum for front line employees? Basically, we saw an opportunity that many businesses see nowadays. We had a lot of paper based materials. Lots of paper meant things were often outdated and difficult to find. (Mention Outstart, and drive for eLearning) Tribal knowledge started taking over Needed a way to get everyone engaged with training, and to make the training experience consistent. So, we came up with a bold goal, in essence, we wanted team members to look forward to their next training event as much as they looked forward to their next paycheck. So, we talked to CognitiveArts about the issue. They had an interesting idea that fit well with our BOLD GOAL: Team Members who look forward to their next training session as much as their next pay check.
Sailesh to describe basics of the overall solution, transitioning Karen to a more “Virtual World” focused discussion.
Karen to give a high level walkthrough of the process map above. We will be looking at the items highlighted in red throughout the presentation because they are the parts we think are most critical to creating a good virtual world. Sample content below. Our focus in developing the virtual world was simple: drama. Our planning process front loaded our design thought towards creating a suitable bed for drama. This is where we get to tips and traps – so get out a notebook. First of all, drama is extremely important – not only to learner engagement, but also to learning itself. Our brains decide what to put in long term storage based on an event’s emotional impact. This is a well known phenomena. So, how did we get drama into our courses? Where could we have gone wrong? What might have gone better? Let’s take a look.
Sailesh to talk about the critical mistakes approach. Karen to talk about how it meshed with KFC’s way of thinking. Sample content below. Critical Mistakes Analysis is CognitiveArts’ way of getting at particularly dramatic moments to include in training scenarios. Critical mistakes also serve as prioritized learning objectives. We can’t get into specifics of how the methodology is run, but can say that it focuses on the real decisions that learners need to make in the real world, and that they are gathered through real life observation. Another important point that is often overlooked (NOTE: Trap coming!), is carefully planning out the characters you will use to support a virtual world. There are tons of concerns here.
Sailesh to talk about the critical mistakes approach. Karen to talk about how it meshed with KFC’s way of thinking. Sample content below. Critical Mistakes Analysis is CognitiveArts’ way of getting at particularly dramatic moments to include in training scenarios. Critical mistakes also serve as prioritized learning objectives. We can’t get into specifics of how the methodology is run, but can say that it focuses on the real decisions that learners need to make in the real world, and that they are gathered through real life observation. Another important point that is often overlooked (NOTE: Trap coming!), is carefully planning out the characters you will use to support a virtual world. There are tons of concerns here.
Another important point that is often overlooked (NOTE: Trap coming!), is carefully planning out the characters you will use to support a virtual world. There are tons of concerns here.
Sailesh and Karen to co-present. Karen to talk about how the characters are received in the restaurants. Sailesh to talk about how this is built into our process. Sample content below. There are the logistical ones like how many characters you can afford to shoot, how many characters your development team can juggle, how many characters are needed to make the world feel real. Unfortunately, most folks stop their planning at the logistical check. There is an equally important dramatic analysis that needs to happen. Your characters need to be memorable, and they need to balance one another. If you think about your favorite television show, you can immediately identify character types. Think a little harder, and you can start to see what each character does to drive the story forward. Some characters are there for comedic value. Some tend to create problems that need to be solved. Some provide the voice of reason to make it all feel sane. The important thing here is that the characters each have backstories that you as a viewer will never know. The writers of those shows do know the backstories, and because they stay true to each character’s imagined past, their actions in the narrative ring true. Virtual worlds need the same balance and the same backstories. In this case, we thought about each character’s personal history. We created characters for learners to identify with, both good and bad. We amped up the drama by creating characters which naturally conflicted with each other, characters who were flawed, characters with quirks that ring true in the real world. We’ll get to some sample course dialogue in a minute, but here are some quick tips and traps coming out of our experience. Here’s where a lot of people go wrong: They are afraid to be ambitious with their characters, resulting in bland, corporate sounding, unrealistic, talking heads. They are afraid to be honest. Point blank, lots of companies are nervous about reflecting the reality of the workplace back to learners. That’s a big problem, destroys credibility, and hurts learning. They are afraid to show people making mistakes, so characters are presented without flaw. This is related to 2, but happens enough to warrant a special note. There is an urban myth that showing someone making a mistake in training will somehow cause learners to make that same mistake in the real world. It is simply not true. As a matter of fact, if you show learners someone making a mistake realistically, provide learners with coaching about why it was wrong, and show them the natural consequences of the mistake, they will very likely never want to experience the consequence and will thus avoid the behavior. Beyond what a character is when the curriculum starts, you also need to plan for the characters to grow over the life of a curriculum. In our case, we created growth sheets that tracked key actions for each character in each course. This was particularly important in prerequisited courses, where the prerequisite gave the impression of elapsed time in the virtual restaurant. If a character mentioned that they were going to go on vacation, an account of that vacation followed in the future courses in the curriculum.
Plot sketches are the way we describe course outlines. The focus here is on creating drama by leveraging the quirks we built into our characters during character sketching, and the decisions learners make as described in the critical mistakes analysis.
After some kind of segue like the one below, Karen to talk about what it was like to collaborate with SMEs and writers to make plot sketches that work. Our plot sketches basically act as a course outline. We put an emphasis on narrative planning, so our outlines put high priority on narrative pacing, story tone, overarching narrative threads, and dramatic user engagement. The more that these planning documents speak about the dramatic playouts, the source of narrative intrigue, the better the courses will be for end users.
After some kind of segue like the one below, Karen to talk about what it was like to collaborate with SMEs and writers to make plot sketches that work. Our plot sketches basically act as a course outline. We put an emphasis on narrative planning, so our outlines put high priority on narrative pacing, story tone, overarching narrative threads, and dramatic user engagement. The more that these planning documents speak about the dramatic playouts, the source of narrative intrigue, the better the courses will be for end users.
Graphical mockups are really important. The key at the point is very, very simple. Do not say go until you are happy, because these mockups will be used to create everything that follows.
Karen to talk about the process from her standpoint, referencing the graphical collateral above. In this case, we have two unique types of restaurant. One to support video and immersive interaction, and the other to handle our more typical scenario based courses. Our artists provide a bunch of sketches of each. Because the bulk of the work for the typical scenario based courses occurs during media production, we’ll cover the planning of the immersive portion here. Here are some of the graphical planning sketches that were created to support the immersive navigation portions of the curriculum. Note everything that needs to be considered when going with this option. All the equipment needs to be accurate, and thus created and rendered individually for expert signoff. The layout has to be to spec, so blueprints are needed to feed everything in. The characters are video based, so the casting talent is a much more difficult process, as is post production.
Karen and Sailesh to co-present. Sample content below includes some key points and thoughts to share. So, media and course build are clearly where a lot of the effort is spent, but by leveraging the planning work, and building media intelligently, you can be pretty efficient. For media, we think about media production in layers. We have a background layer (the restaurant setting), the foreground layer (characters), the audio layer (for animated stills), and an interactive layer. So, using our character and setting sketches, we create standard backgrounds to be used in every course. For our normal scenario based courses, we shot backgrounds of an actual restaurant which were run through filters to give a sketched effect. For our immersive navigation courses, we rendered out standard background shots for use in the course. When authors write a script, they simply flip through the standard backgrounds and reference the shot they want on each screen. For the foreground layer, we have two approaches. For animated stills in our standard courses, we shoot standard expressions, poses, and gestures for each character on green screen. All of these shots are categorized by shot type in a large library (often >3000 images per character). When writing courses, authors simply pick the character shots they want from the library and reference them in the script. If a shot does not exist in the library, it goes into a “pickup shot” list that we take care of during a second round of photo shoots. For our immersive courses, the video makes things a little harder. In this realm, we just had to shoot it. No real magic aside from post production chroma-keys. The action layer is built into the templates – the authors simply select the correct template in the script and the functional layer is taken care of. The key in all of this is similar to the key to graphical mockups – do not settle with the first audio read you get from your talent. Do not settle on a character that doesn’t have exactly the right look. PLAN on heavy coaching of talent to get every line just right. You can’t overstate the importance of talent coaching – for a 3 hour audio recording session, we plan for 30 minutes to an hour of solid coaching to help talent get into character. For the course build, we’ll take a quick look at some of the sample output.
Cue up dramatic playout from each of three characters. Show how scenario works, explaining the importance of dramatic playouts. Explain that this is “level 1” virtual world. The cast is set, the environment is set, but learners work through more traditional scenario based instruction.
Explain the virtual KFC 3D environment, and its role in facilitating simulation based assessment. Show menu screen, transition screen, and complete an activity to show the branching course menu.
Explain the idea of “immersive navigation.” Show click in first module to remove debris from lobby. Click “open restaurant,” click on team member at register, and show some conversation turns to demonstrate video and story branching.
With this slide up as reference, Sailesh to ask for any questions or comments.