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Giving You the Edge - The Science of Winning Elections
Giving You the Edge – The Science of Winning Elections, written by experienced political consultant Michael Lieberman, identifies and explains the use of key research methodology and multivariate analysis in supporting political campaign goals through the various stages of an election.
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In the last decade predictive modeling has changed American political campaigns, especially at the presidential level. Long before Election Day 2012, Obama campaign staffers were confident that President Obama would be re-elected because they had sophisticated modeling predicting wins in many important states. More importantly, modeling helps political campaigns learn which voters to target with particular messages. This session will summarize predictive modeling in American politics, with an eye toward the way it might be developed for international applications.
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