The document discusses developing excellent customer service. It outlines the objectives of understanding customer service's nature and impact on business, and discovering communication skills to deliver excellent customer service. It discusses that customer service involves human perceptions, feelings, and emotions. There are two dimensions of customer service: procedural systems and processes for delivery of products/services, and how service providers interact with customers on a personal level. It provides tips for good customer service, including having a positive attitude, enjoying working with people, and viewing the job as a human relations profession.