This document discusses keys to developing a strong team culture, including being family-oriented, team building, accountability, and having faith. It recommends that the coach take an active role in shaping the culture by getting input from players but also establishing clear expectations. Developing a cohesive culture can benefit the team's performance, help players bond, and support one another even after graduating. Examples of building culture include daily devotions, community service, and accountability to one another during both successes and struggles. An effective culture draws players together as a tight-knit unit focused on mutual support both on and off the field.