The document outlines six truisms or principles for site planning as a developer: 1) Increasing density and approval time reduces land and cost multipliers. 2) Design investment can reduce approval cycles from 4 years to 1 year. 3) Understanding and rewarding a municipality's requirements through plans and impact studies can reduce approval time. 4) Inherently approvable land uses have minimum risk, time and maximum baseline revenue, while maximum land uses have maximum risk, time and revenue potential. 5) Thorough due diligence is the most important part of development to understand site limitations and opportunities.