Marketing Proposal Prepared for: Boomerang Systems, Inc. January 25, 2012
Table of Contents <ul><li>Objectives </li></ul><ul><li>Strategy </li></ul><ul><li>Service </li></ul><ul><ul><li>Story Idea...
Objectives <ul><li>Educating decision-maker and decision-influencer audiences on robotic and automatic parking with a part...
Strategy <ul><li>Media relations - news reporting </li></ul><ul><li>Media relations - event driven  </li></ul><ul><li>3)  ...
Service <ul><li>Announcements and Trade News </li></ul><ul><li>Feature Story Development </li></ul><ul><ul><li>Technology ...
Service <ul><li>Media List </li></ul><ul><ul><li>Urban Planners </li></ul></ul><ul><ul><li>Architects, Engineers </li></ul...
Service Social Media <ul><li>Feed Management </li></ul><ul><ul><li>Axiom Media Service Channel </li></ul></ul><ul><ul><li>...
Service Web Presence Integration Automated parking is a frequently searched term, but there is little content.  Boomerang ...
Business Arrangement - Regular Retainer $12,000 per month for 6 months - Paid in advance, two months up front, cancelable ...
Research Addendum Sample Media List <ul><li>Automotive Publications </li></ul><ul><ul><ul><li>Popular Mechanics </li></ul>...
Research Addendum Competitors <ul><li>Robotic Parking Systems, Inc. </li></ul><ul><li>Automotion Parking Systems </li></ul...
Research Addendum Sample Stories
Research Addendum Sample Ads
Research Addendum Online Analysis Compete report attached
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Boomerang

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Axiom proposal to Boomerang Systems

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Boomerang

  1. 1. Marketing Proposal Prepared for: Boomerang Systems, Inc. January 25, 2012
  2. 2. Table of Contents <ul><li>Objectives </li></ul><ul><li>Strategy </li></ul><ul><li>Service </li></ul><ul><ul><li>Story Idea Development </li></ul></ul><ul><ul><li>Execution/Media Relations </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><li>Business Arrangement </li></ul><ul><li>Research Addendum </li></ul><ul><ul><li>Competitors </li></ul></ul><ul><ul><li>Sample Stories </li></ul></ul><ul><ul><li>Sample Ads </li></ul></ul><ul><ul><li>Online Analysis </li></ul></ul>
  3. 3. Objectives <ul><li>Educating decision-maker and decision-influencer audiences on robotic and automatic parking with a particular emphasis on assuring comparative timeliness of customer experience and the elimination of single point of failure concern </li></ul><ul><li>Establishing thought leadership in parking through promotion of technology, ongoing projects and personnel </li></ul><ul><li>3) Promoting automated and robotic parking within the context of increased yield, construction cost reduction, planning benefits and sustainability </li></ul>Where there is a conversation about automated parking, Boomerang Systems should be in it.
  4. 4. Strategy <ul><li>Media relations - news reporting </li></ul><ul><li>Media relations - event driven </li></ul><ul><li>3) Content references - online presence and viralation </li></ul>
  5. 5. Service <ul><li>Announcements and Trade News </li></ul><ul><li>Feature Story Development </li></ul><ul><ul><li>Technology </li></ul></ul><ul><ul><li>Planning/Development </li></ul></ul><ul><ul><li>Personnel </li></ul></ul><ul><ul><li>Business Strategy </li></ul></ul><ul><ul><li>Testimonials </li></ul></ul><ul><li>3) Award Applications </li></ul>Story Development
  6. 6. Service <ul><li>Media List </li></ul><ul><ul><li>Urban Planners </li></ul></ul><ul><ul><li>Architects, Engineers </li></ul></ul><ul><ul><li>Real Estate </li></ul></ul><ul><ul><li>NYC-Area Business </li></ul></ul><ul><ul><li>Automotive </li></ul></ul><ul><ul><li>Technology </li></ul></ul>Execution/Media Relations
  7. 7. Service Social Media <ul><li>Feed Management </li></ul><ul><ul><li>Axiom Media Service Channel </li></ul></ul><ul><ul><li>Content Optimization </li></ul></ul><ul><ul><li>XML Feed </li></ul></ul><ul><li>Social Media Management </li></ul><ul><ul><li>Vocus® </li></ul></ul><ul><ul><li>Join Conversations </li></ul></ul><ul><ul><li>Maximize Positive Sentiment </li></ul></ul>
  8. 8. Service Web Presence Integration Automated parking is a frequently searched term, but there is little content. Boomerang can fill that void with surveys, studies and demonstrations broadcast through social media, along with other coverage that we generate.
  9. 9. Business Arrangement - Regular Retainer $12,000 per month for 6 months - Paid in advance, two months up front, cancelable at any time - Content Production - Compensation: * 80% Cash * 15% Company Stock * 5% Crystal Springs Resort Barter
  10. 10. Research Addendum Sample Media List <ul><li>Automotive Publications </li></ul><ul><ul><ul><li>Popular Mechanics </li></ul></ul></ul><ul><ul><ul><li>Popular Science </li></ul></ul></ul><ul><ul><ul><li>The Auto Channel </li></ul></ul></ul><ul><ul><ul><li>Car and Driver Magazine </li></ul></ul></ul><ul><ul><ul><li>Automotive News </li></ul></ul></ul><ul><ul><ul><li>Motor Trend Magazine </li></ul></ul></ul><ul><li>Parking and Related Industry Trades </li></ul><ul><ul><ul><li>Parking Network </li></ul></ul></ul><ul><ul><ul><li>Curbed </li></ul></ul></ul><ul><ul><ul><li>Parking Today </li></ul></ul></ul><ul><ul><ul><li>The Parking Professional </li></ul></ul></ul><ul><ul><ul><li>Parking (Magazine) </li></ul></ul></ul><ul><ul><ul><li>Airport Improvement </li></ul></ul></ul><ul><li>Technology Publications </li></ul><ul><ul><ul><li>AP Technology </li></ul></ul></ul><ul><ul><ul><li>American Digital Networks </li></ul></ul></ul><ul><ul><ul><li>Control Engineering </li></ul></ul></ul><ul><ul><ul><li>Automation.com </li></ul></ul></ul><ul><ul><ul><li>US Tech Interactive </li></ul></ul></ul><ul><ul><ul><li>New Equipment Digest </li></ul></ul></ul><ul><li>Business Publications </li></ul><ul><ul><ul><li>NJ Biz </li></ul></ul></ul><ul><ul><ul><li>New Jersey Business </li></ul></ul></ul><ul><ul><ul><li>Time </li></ul></ul></ul><ul><ul><ul><li>US News & World Report </li></ul></ul></ul><ul><ul><ul><li>Business Week </li></ul></ul></ul><ul><ul><ul><li>Forbes </li></ul></ul></ul><ul><ul><ul><li>Fortune, Inc. </li></ul></ul></ul><ul><ul><ul><li>Wired </li></ul></ul></ul><ul><ul><ul><li>Money </li></ul></ul></ul><ul><ul><ul><li>The New Yorker </li></ul></ul></ul><ul><ul><ul><li>Travel + Leisure </li></ul></ul></ul><ul><ul><ul><li>Bloomberg BusinessWire </li></ul></ul></ul><ul><ul><ul><li>AAA Living </li></ul></ul></ul><ul><li>Real Estate Trades </li></ul><ul><ul><ul><li>Real Estate Weekly </li></ul></ul></ul><ul><ul><ul><li>Mid Atlantic Real Estate Journal </li></ul></ul></ul><ul><ul><ul><li>Commerce </li></ul></ul></ul><ul><ul><ul><li>Multi-Housing New </li></ul></ul></ul><ul><ul><ul><li>Real Deal </li></ul></ul></ul><ul><ul><ul><li>Real Estate Forum </li></ul></ul></ul><ul><li>Automotive, technology and business writers at the top 100 daily newspapers, including: </li></ul><ul><ul><ul><li>Wall Street Journal </li></ul></ul></ul><ul><ul><ul><li>New York Times </li></ul></ul></ul><ul><ul><ul><li>Star Ledger </li></ul></ul></ul><ul><ul><ul><li>Daily News </li></ul></ul></ul><ul><ul><ul><li>Daily Record </li></ul></ul></ul><ul><ul><ul><li>Newsday </li></ul></ul></ul><ul><ul><ul><li>USA Today </li></ul></ul></ul>
  11. 11. Research Addendum Competitors <ul><li>Robotic Parking Systems, Inc. </li></ul><ul><li>Automotion Parking Systems </li></ul><ul><li>American Custom Lifts </li></ul><ul><li>Unitronics </li></ul><ul><li>Parkmatic </li></ul><ul><li>Suvidha Parklift Ltd. </li></ul><ul><li>Simmatc USA </li></ul><ul><li>A.P.T. Parking </li></ul><ul><li>FATA Skypark </li></ul>
  12. 12. Research Addendum Sample Stories
  13. 13. Research Addendum Sample Ads
  14. 14. Research Addendum Online Analysis Compete report attached

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