This document discusses design thinking as a process for solving complex problems. It involves observing people to gain empathy, iterating through testing and validating ideas repeatedly, and bringing together people from different disciplines through collaboration. Design thinking aims to improve existing solutions and create new things that can benefit real people by addressing human wants and needs. The document encourages keeping an open mind, questioning assumptions, and using design thinking as a vehicle for positive change.

1. transform
The
one
thing
that
will
howyouthinkby
@petesena

2. imaginea
that
can
bene3it
real
people
newproduct

3. Any
app/Api
Amazon
Basecamp
Evernote
Facebook
Google
Maps
LinkedIn
Pinterest
Salesforce
Snapchat
Trello
Twitter
Twillio
Waze
Yelp
Youtube
Any
Object
Animals
Automobiles
Bank
Accounts
Camera
Clothing
Collectibles
Food
Games
Homes
Laptop
Secrets
Tablet
Weather
Audience
Type
or
Behavior
Amputees
Busy
Parents
Frequent
online
shoppers
Forgetful
Millenials
Healthcare
Practitioners
Prescription
drug
users
Small
Business
Owners
Sports
Fanatics
Teachers
Third
World
Government
of3icials
Time-­‐starved
Technophiles
Underprivileged
Children
appS+ObjectS+AudienceS

4. Time'sup!

5. design
thinkingCritical
Thinking
Problem
Solving

6. design
thinkingis
a
process
for
solving
complex
problems
through
observation
and
iteration
@petesena
-­‐
on
“what
is
design
thinking?”

7. design
thinkingObservation
(Authentic,
Empathy)
Iteration
(Test,
Validate,
Repeat)
-­‐Design
Thinkers
Academy
is
the
glue
between
all
disciplines

8. Minds
are
like
parachutes;
they
only
function
when
open.
-­‐
Thomas
R.
Dewar

9. problem

10. empathy

11. openmind

12. curiosity

13. commitment

14. FRAMING
MAKING
VALIDATING
IMPROVING

15. questioneverything

16. connectthe
dots

17. disruptby
design

18. buildit
Just
go

19. PLAYVIDEO

20. PLAYVIDEO

21. iterationunlocks
innovation

22. collaboration
Innovation
through

23. improvewhat
is,
to
create
something
new

24. business
Taking
enterprise
creativity
to
the
next
level
benefits

25. Innovators'
circle
Welcome
to
the

26. DONTCELEBRATEfailure
LEARNFROMIT

27. -­‐
Rudyard
Kipling
storiesit
would
never
be
forgotten
If
history
were
taught
in
the
form
of

28. mad-libsto
the
rescue!

29. cultureof
collaboration
It
fosters
a

30. natural
Leaves
room
for
growth

31. designthinkingisour
vehicletosolvingHUMAN
WANTS&NEEDS

32. never
stop
learning

34. Let’s
change
the
world
bydesign

35. Let’s
change
the
world
bydesign

36. Let’s
change
the
world
bydesign

37. Let’s
change
the
world
bydesign

38. Let’s
change
the
world
bydesignGo
open
your
#ideaParachutes
via
@petesena

39. Let’s
change
the
world
bydesignGo
open
your
#ideaParachutes
via
@petesena