This document provides tips for designing effective direct mail letters. It recommends using color and varied formats to attract readers' attention. The tips stress the importance of readable typography and breaking up long passages with bulleted lists. While design elements are important, the copy and headline are most crucial. Readers' attention is highest for the headline, first sentence, and postscript. Effective design enhances the writing without distracting from the key messages.
Handout 2 for POW! Your Point: Better Presentations for a Happier Audience given at the Arizona Library Association Annual Conference November 19, 2015.
Everything you need to know about preparing a brochure ( www.myassignmenthelp...MyAssignmenthelp.com
"Here are eight tips for writing a brochure that signals professionalism and competence—and spurs your readers to action.
Plan first. ...
Write a compelling headline. ...
Write concisely. ...
Limit the copy to 1-2 typefaces. ...
Make the brochure a keeper. ...
Include next steps for your reader. ...
Proofread the brochure. ...
Don't miss anything.".
Know all about writing a brochure in correct format. In the presentation we have explicitly mentioned which elements of the brochure needs to be placed at which place. Also, the essentials to be included in the brochure has been mentioned.
No-Nonsense Logo Design Tips For Small Business OwnersDesignMantic
Logo design is the first steps towards building a brand for a small business. For those not familiar with design, designing a brand identity from scratch could be challenging. But it doesn't need to be that difficult.
But it does not need to be difficult. With so much information on the web, every business owner can become a designer. However, it takes hardwork to sift through all the information on the Web and find what is essential.
To make it simple for newbie small business owners, we have put together a list of logo design tips for small business owners to help them get started immediately.
Handout 2 for POW! Your Point: Better Presentations for a Happier Audience given at the Arizona Library Association Annual Conference November 19, 2015.
Everything you need to know about preparing a brochure ( www.myassignmenthelp...MyAssignmenthelp.com
"Here are eight tips for writing a brochure that signals professionalism and competence—and spurs your readers to action.
Plan first. ...
Write a compelling headline. ...
Write concisely. ...
Limit the copy to 1-2 typefaces. ...
Make the brochure a keeper. ...
Include next steps for your reader. ...
Proofread the brochure. ...
Don't miss anything.".
Know all about writing a brochure in correct format. In the presentation we have explicitly mentioned which elements of the brochure needs to be placed at which place. Also, the essentials to be included in the brochure has been mentioned.
No-Nonsense Logo Design Tips For Small Business OwnersDesignMantic
Logo design is the first steps towards building a brand for a small business. For those not familiar with design, designing a brand identity from scratch could be challenging. But it doesn't need to be that difficult.
But it does not need to be difficult. With so much information on the web, every business owner can become a designer. However, it takes hardwork to sift through all the information on the Web and find what is essential.
To make it simple for newbie small business owners, we have put together a list of logo design tips for small business owners to help them get started immediately.
Creating effective PowerPoint presentation just open your mind to What makes PowerPoint different? 7 steps for successful presentation, Effective visuals, How to define purpose, how to convert your words to visuals, choosing colors, text, and bullets, changing your old statistics to 3 dimensional, what are don't s in your presentation.
ASAE Lunch Learning Webinar: Email Trends: What's in Style for 2017HighRoad Solution
Clothes go out of style. Haircuts & facial hair go out of style. Shoes go out of style. Style is everything and especially in digital. Think about it—fonts, images, website layout—they all have a style that tells the user whether your organization “gets it” or not. We update our website before our email templates even though email is the #1 communication device that’s representing your organization’s brand to the member. For many of us, our emails are extremely out of date and need a makeover! Join this webinar to learn the looks and techniques that make people view your email as befitting a vibrant community.
Make Good Money Online by Selling PLR Products.....PhyllypChirambo
There are multiple methods to generate an online income. And acquiring resell rights to private label products is a very lucrative nowadays but it is also the most underestimated method. Private label rights products (PLR) come in various forms including e-books, software and courses etc...
Generally speaking, these PLR product are made by very busy professionals who often do not have the time or the expertise to market their own products. instead they sell or give for free the product rights to marketers to distribute like you and me to resell at 100% profit free...learn more from this e-book and master the art of selling PLR products.
During this interactive workshop, your book’s cover design is brought into focus with support from award-winning design talent. Learn the principles for covers designs that get attention, along with tips on how to avoid common cover design mistakes.
Course highlights include supportive feedback on a specific cover design of your choice and ideas for improvement.
Creating effective PowerPoint presentation just open your mind to What makes PowerPoint different? 7 steps for successful presentation, Effective visuals, How to define purpose, how to convert your words to visuals, choosing colors, text, and bullets, changing your old statistics to 3 dimensional, what are don't s in your presentation.
ASAE Lunch Learning Webinar: Email Trends: What's in Style for 2017HighRoad Solution
Clothes go out of style. Haircuts & facial hair go out of style. Shoes go out of style. Style is everything and especially in digital. Think about it—fonts, images, website layout—they all have a style that tells the user whether your organization “gets it” or not. We update our website before our email templates even though email is the #1 communication device that’s representing your organization’s brand to the member. For many of us, our emails are extremely out of date and need a makeover! Join this webinar to learn the looks and techniques that make people view your email as befitting a vibrant community.
Make Good Money Online by Selling PLR Products.....PhyllypChirambo
There are multiple methods to generate an online income. And acquiring resell rights to private label products is a very lucrative nowadays but it is also the most underestimated method. Private label rights products (PLR) come in various forms including e-books, software and courses etc...
Generally speaking, these PLR product are made by very busy professionals who often do not have the time or the expertise to market their own products. instead they sell or give for free the product rights to marketers to distribute like you and me to resell at 100% profit free...learn more from this e-book and master the art of selling PLR products.
During this interactive workshop, your book’s cover design is brought into focus with support from award-winning design talent. Learn the principles for covers designs that get attention, along with tips on how to avoid common cover design mistakes.
Course highlights include supportive feedback on a specific cover design of your choice and ideas for improvement.
Book cover design course by Shannon Bodie of BookWise Design, includes details on how to assure your book cover design has strong impact and works for your target audience.
Covers that connect: Book covers are crucial to book sales, but what makes a "good" cover design? How can you work with a designer to make sure you get the right cover for your book? Discover insider secrets from an award-winning book cover designer. You'll learn universal principles and tips that work on all genres, as well as common design mistakes that will kill book sales.
Shannon Bodie has worked in the publishing industry for over 20 years. She has enjoyed sharing her knowledge of the industry as a speaker, consultant and design judge for the past 15 years.
How To Write Emails, Sales Letters, & Proposals That Slidesspencer longshore
I've done this seminar hundreds of times ..sales people are amazed and motivated by what they obvisiouly did not know and understand about this artform !
2. Direct mail is one of the world's venerable advertising
systems, a spin-off from the text-heavy ads that used to
appear in magazines. Reduced to almost a pure science
through obsessive list management and refined
copywriting techniques, it remains an amazingly
effective means of branding, acquisition and retention.
(Look no further than Citibank, who distributes tens of
billions of acquisition pieces every year.)
3. Advertising agencies know what works and what
doesn't. Those who deal in producing direct mail often
specialize in direct mail, and they have teams of writers,
creative directors and designers working in tandem to
produce exhaustive campaigns.
5. For the lonely freelancer who may not have agency
experience, there are some guides to get your design off
the ground and help your client see strong results.
7. A consumer opening an envelope to find a sheet of
white paper with blocks of small black text is an
invitation to the circular file. Consider using colored type
in the headlines. Try borders, gradients, even pictures if
the design is full-color. It will make the piece look
decidedly more "direct mail," but 99.99% of the time,
the consumer knew that opening the letter anyway.
9. To make the piece a bit more interesting, and if you can
squeeze a few more dollars out of the budget, try going
beyond 8.5"x11". Maybe smaller is better -- 7"x10"? Or
push larger -- go legal size and spread things out a bit
more.
11. This point is really split. First, make headline copy
interesting and second, make the body copy ultra-readable.
Readability is absolutely imperative -- people
need to pick up the paper and quickly understand the
material just by scanning. Making the reader squint,
turn the paper sideways, or generally forcing them to
think about the words will put them off quickly. Serif
fonts are best for readability in the body. Keep the point
size decent, around 11 or 12, with generous leading to
help scanning without interference.
12. 4. Bullet the Points. Break up paragraphs with short,
bulleted points highlighting the features and benefits.
Readers will absorb this material better than
paragraphs.
13. 5. Break It. If the document goes front and back, break
the copy in the middle of a sentence. This helps iterate
that there's more to read, and makes them more
inclined to keep reading.
14. 6. Vary the text. Use italics and bolds to highlight key
terms. Don't go too crazy with this one -- maybe three or
four bolds at most.
15. 7. Make the ending PostScript copy large and readable.
17. 8. Lose the Clipart. Unless a picture directly reinforces a
major point in the copy, avoid it. Don't use random
shinies or tacky clipart. It detracts from what matters
(the copy) and can confuse the masses. Save the stock
photography for your next PowerPoint presentation.
18. 9. Be careful in the placement of logos. If it works with
the headline, or if it is for a household company
(Microsoft, Johnson & Johnson), it may be appropriate
on the front. However, the logo or letterhead cannot
compete with the headline, since the headline -- and not
the logo -- will lead the reader into the body copy.
20. For projects like this, content is king. This is important to
understand. Even the best design can't save bad copy,
and the best copy can't save a bad headline.
21. There are also many, many important points about
copywriting for direct mail letters that designers should
be aware of. Short sentences, short words, crisp and
clear language, a clear call to action (very important)
and copy that shows the benefits to the consumer, not
tells them about the company, are all very important. If
you're freelancing, you may often find yourself asked to
proofread or edit copy, and raising concerns to the client
before the piece is launched will benefit them far more
than having the project fail in the real world.
22. As a designer, your job is not copywriting. But remaining
aware of what constitutes successful sales copy will only
enhance your delivered product.
28. Crafting effective letters needs something I like to call
"ninja design." The design should enhance the writing
but submit to clarity; the design should make the reader
notice the content, not the avant-garde color palette
and complicated headline font. It should be invisible
when present but conspicuously absent when removed.
It should be used to sell, but not glorify.