Designing for the five senses - How to create a multi-sensory approach / Christiane Bausback at International Design Forum / InnoTrans 2018
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The document discusses designing multi-sensory experiences for transportation. It emphasizes focusing on the passenger experience by engaging the five senses at unconscious, conscious, and active levels along their journey. A clear design strategy is needed to generate holistic sensory experiences that complement each other through sight, sound, smell, touch, and taste touchpoints. The goal is to create consistent brand experiences through different levels of sensory perception.
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Designing for the five senses - How to create a multi-sensory approach / Christiane Bausback at International Design Forum / InnoTrans 2018
- 1. DESIGNING FOR THE FIVE SENSES HOW TO CREATE A MULTI-SENSORY APPROACH InnoTrans 2018 |
- 2. PERSPECTIVE HOW WE WORK PEOPLEDESIGN We work with people, for people! © N+P Design 2018
- 3. TRANSFORMATION OPPORTUNITY AREAS TRANSFORMATION OPPORTUNITY AREAS PRODUCT & SERVICE STANDARDIZED VERTICAL & CLOSED EXPERIENCE & VALUE INDIVIDUALIZED HORIZONTAL & OPEN > CROSS-INDUSTRY ISOLATION CONNECTIVITY COMPLEXITY SIMPLEXITY SMARTNESS MINDFULNESS © N+P Design 2018
- 4. TRANSFORMATION OPPORTUNITY AREAS NECESSITY FOCUSING THE PASSENGER The superior goal is the well-being of the passenger. All other stakeholder have to orientate their processes on them. The technology has to serve the user experience. © N+P Design 2018 DIGITALIZATION MULTISENSORY EMOTIONS MANUFACTURER PASSENGER OPERATOR
- 5. LEVEL 01 UNCONSCIOUS LEVEL 02 CONSCIOUS LEVEL 03 ACTIVE The goal is a holistic brand experience at all levels of perception along the entire customer journey. LEVELS OF PERCEPTION BRAND EXPERIENCE © N+P Design 2018
- 6. PASSENGER JOURNEY LEVELS OF PERCEPTION & 5 SENSES The most significant touchpoints have to deliver the brand values in different levels of perception. All other touch points refer to them in order to create a consistent feedback. © N+P Design 2018 THE TRAIN ARRIVES THE TRAIN STOPS THE DOOR OPENS ENTER THE PASSENGER AREA ENTER THE TRAIN LOOK FOR A SEAT SIT - TIME TO LOOK AROUND
- 7. MULTI SENSORY APPROACH PROCEEDING CLEAR MESSAGE DESIGN STRATEGY EMOTIONAL DESIGN © N+P Design 2018 A clear strategy is important to generate an holistic multi-sensory experience. It is necessary to enhance sensory stimulations which complement each other.
- 8. DESIGNING FOR THE FIVE SENSES HOW TO CREATE A MULTI-SENSORY APPROACH InnoTrans 2018 | CLEAR MESSAGE DESIGN STRATEGY EMOTIONAL DESIGN
- 9. N+P Industrial Design GmbH Liebigstrasse 8 80538 Munich / Germany Fon +49 89 210962-0 Fax +49 89 210962-1 design@np-id.com www.np-id.com Head of Design | Managing Director Christiane Bausback Design Team | Collaborators Andreas Bergstraesser | Kathrin Hofmann | Boris Innecken Julian Grote | David Beyersdorffer | Lukas Friedl Julia Hunold | Christina Wolf | Alessandro Boldrin Barend Visser | Romane Torqueau | Philipp Emmert Yohann Mesmer-Dudons | Denis Junemann | Jeanne Bourel We turn visions into reality.