The document discusses key principles for website design, including design and content, calls to action, on-site search engine optimization (SEO), and code. It provides details on how to make a website searchable and findable, include a clear goal and calls to action, and optimize the design and content for both users and search engines. Specific elements that are covered include headlines, navigation, copy, images, videos, calls to action buttons, and on-site SEO techniques like URL structure, meta descriptions, and site architecture. The document emphasizes designing websites that are focused on converting users and can be measured through analytics of elements like calls to action.

1. Designing Your Website

2. THINGS YOUR WEB DEVELOPER
NEVER TOLD YOU!

4. Website Design Principles
• Design and Content
• Calls to Action
• On-site SEO
• Code
http://hitreach.co.uk/perfect-web-page/

5. Design and Content
• Searchable – Findable
• Goal of Website
• Call To Action
• Benefit to Customer

6. http://hitreach.co.uk/perfect-web-page/
Design
and
Content
1. Headline
2. Navigation
3. Copy/Content
4. Readability
• Scannable
• Fonts -
https://www.google.com/fonts
5. Call to Action
6. Images
7. Images/Video
8. Breadcrumbs
9. Video
10. Footer

7. • Decide what you want your
customer to do
• Designed to trigger an interaction
• Convert a user
• Can be measured

8. 1. Main Call to Action
2. Social Sharing Buttons
3. Secondary CTA’s
4. Cross-selling and Upselling

9. CTA
aka
Call to Action
1. Main Call to Action
2. Social Sharing Buttons
3. Secondary CTA’s
4. Cross-selling and
Upselling
http://hitreach.co.uk/perfect-web-page/#t2_

10. On-Site SEO
• SEO = Search Engine Optimization
• Designed to be found
• Key word rich content
• Communicates meaning to users
• Search engines know where to find it and
what it is about

11. On-Site SEO
1. Site Architecture
2. URL Structure
3. Title Tag
4. Meta Description
5. Header Tags
6. Contextual Links
7. Alt Tags
8. Video Hosting
9. Site Map
http://hitreach.co.uk/perfect-web-page/#t3_

12. Code
Important for Ranking
Fast Load Times
Responsive
http://hitreach.co.uk/perfect-web-page/#t5_

14. http://go.unl.edu/etailing

15. Other Online Curriculums
Direct Marketing of
Food Specialty
Products
http://go.unl.edu/directmarketingfood
Marketing Agritourism
Online
http://go.unl.edu/agritourism

16. chancock1@unl.edu jjenkins2@unl.edu jnixon1@unl.edu
Connie Hancock
Jay Jenkins
Jenny Nixon
UNL Extension
UNL Extension
UNL Extension