Secrets of Simplicity: rules for being simple and usable (Giles Colborne)cxpartners
Giles Colborne's presentation discusses strategies for simplifying designs. It identifies two new rules for simplicity.
It also looks at why simplicity has become so important in interaction design, whether simplicity and usability are the same thing and exposes some myths about simplicity.
It's a version of a highly-rated talk from the Usability Professionals' Association (UPA) conference in Portland in June 2009.
I've added some 'Post-It' notes so it all makes sense!
UPDATED 18 June 2009: Fixed some of the builds and fonts to improve the appearance.
CX Strategy - Presentation to the Human Centred Design Group, Dubai dubai ...User Vision
We presented to the Dubai HCD group on the topic of customer experience and UX strateby. Stepping away from the tactical methods, what are the elements that make up a successful CX strategy in an organisation? What resources are ideally in place and how to balance the enthusiasm of internal 'fans of UX / CX' with the realities of business? What are some of the most useful deliverables to provide to get a successful CX programme started and sustained? We discuss all of this and more in this presentation.
As a leader, you spend a lot of your time making sure that your team is working well together. Here are the secrets that every manager should know to make your team successful.
Subscribe to our free 11-day email course on HOW TO BE A BETTER LEADER:
http://officevi.be/29Sx4bK
Read more on employee engagement on Officevibe blog:
https://www.officevibe.com/blog
Did you know that our brains are naturally biased? Let's explore the functions of unconscious bias together and navigate their impact on our decision-making processes. We will examine our own background and identities so we can interact more authentically with colleagues, consumers, and the community at large.
Yesterday marked what would have been the 86th birthday of one of the most honored leaders in the civil right movement, Dr. Martin Luther King Jr. Here are a few lessons we've learned from Dr. King that inspire us to keep his dream of moral and cultural change alive.
It’s easy to solve the wrong problems. Good design relentlessly questions assumptions and reframes the problem to be solved. We know this, and yet, HOW to actually reframe a problem is missing from our conversations.
In this session, Stephen P. Anderson will share tips that have helped him cut through the noise of requests and requirements, to focus on the real problem(s) to be solved. Specifically, you’ll pick up ways to see a problem from different perspectives, ways to ask why, how to draw upon seemingly unrelated experiences, how to separate real from perceived constraints, and most importantly, ways to keep yourself in check, so as not to solve the wrong problem (or if you do, you do so intentionally, for a strategic purpose!).
Whether you’re designing strategies or screens, you’re sure to pick up a few new mental hacks that you’ll no doubt use on a daily basis.
Secrets of Simplicity: rules for being simple and usable (Giles Colborne)cxpartners
Giles Colborne's presentation discusses strategies for simplifying designs. It identifies two new rules for simplicity.
It also looks at why simplicity has become so important in interaction design, whether simplicity and usability are the same thing and exposes some myths about simplicity.
It's a version of a highly-rated talk from the Usability Professionals' Association (UPA) conference in Portland in June 2009.
I've added some 'Post-It' notes so it all makes sense!
UPDATED 18 June 2009: Fixed some of the builds and fonts to improve the appearance.
CX Strategy - Presentation to the Human Centred Design Group, Dubai dubai ...User Vision
We presented to the Dubai HCD group on the topic of customer experience and UX strateby. Stepping away from the tactical methods, what are the elements that make up a successful CX strategy in an organisation? What resources are ideally in place and how to balance the enthusiasm of internal 'fans of UX / CX' with the realities of business? What are some of the most useful deliverables to provide to get a successful CX programme started and sustained? We discuss all of this and more in this presentation.
As a leader, you spend a lot of your time making sure that your team is working well together. Here are the secrets that every manager should know to make your team successful.
Subscribe to our free 11-day email course on HOW TO BE A BETTER LEADER:
http://officevi.be/29Sx4bK
Read more on employee engagement on Officevibe blog:
https://www.officevibe.com/blog
Did you know that our brains are naturally biased? Let's explore the functions of unconscious bias together and navigate their impact on our decision-making processes. We will examine our own background and identities so we can interact more authentically with colleagues, consumers, and the community at large.
Yesterday marked what would have been the 86th birthday of one of the most honored leaders in the civil right movement, Dr. Martin Luther King Jr. Here are a few lessons we've learned from Dr. King that inspire us to keep his dream of moral and cultural change alive.
It’s easy to solve the wrong problems. Good design relentlessly questions assumptions and reframes the problem to be solved. We know this, and yet, HOW to actually reframe a problem is missing from our conversations.
In this session, Stephen P. Anderson will share tips that have helped him cut through the noise of requests and requirements, to focus on the real problem(s) to be solved. Specifically, you’ll pick up ways to see a problem from different perspectives, ways to ask why, how to draw upon seemingly unrelated experiences, how to separate real from perceived constraints, and most importantly, ways to keep yourself in check, so as not to solve the wrong problem (or if you do, you do so intentionally, for a strategic purpose!).
Whether you’re designing strategies or screens, you’re sure to pick up a few new mental hacks that you’ll no doubt use on a daily basis.
Research demonstrates that we all harbor unconscious biases. The good news is that enhanced awareness and training can create an inclusive culture that identifies and helps eliminate these hidden biases.For more details
http://www.tatvaleadership.com/htm/unconscious-bias-training.html
Creating a feedback culture in the workplace is key to driving employee retention, engagement, and ultimately, the success of your business. Still, most organizations struggle to provide their people with the timely, ongoing insights they need to stay on track. In this session you'll learn about:
• The nature of these challenges and why they exist
• The simple, social behaviors that help overcome them
• Specific strategies you can use today to help get your people on track
Presentation also includes a bonus discussion around gamification!
5 tools for an awesome presentation-By Samid RazzakMd. Samid Razzak
Forget what you learned in Business schools. Here are 5 tips for an outstanding presentation from a TEDx Speaker. Make sure you remember each points and use it in your next presentation!
Sources: Flickr, Google, Presentation Panda
7 Tips to Beautiful PowerPoint by @itseugenecEugene Cheng
Short talk about presentations given at Startup Dynamo, a workshop held by Startup@Singapore NUS using the Learn Startup Methodology.
My segment was on Presentation Design to make an impact on VCs. Many thanks to @ryanlou for the invite. And not to forget Emiland De Cubber for his amazing slide deck inspirations and invaluable advice. Disclaimer: this is a reimagination off some of Emiland's presentations. I do not make any money of this.
Download for just a tweet: http://goo.gl/fbM4j
Want something similar done for your next pitch? Contact me at my site: http://itseugene.me/contact/
What really is "unconscious bias"? It impact our perception of the world and it influences the way we are being seen and interpreted by others. We are influenced by it every single day, with every decision we make. It is rife in the workplace too as our background, work experiences and cultural context, directly impact our decisions, often without us realizing it. In this presentation we explore what the unconscious bias is, how it impacts recruitment processes and what organisations can do to avoid it.
How to Be Happy at Work - 10 Simple Tips That WorkD B
Do you want to learn how to be happy at work? Here are 10 simple things that you can do that are proven to work.
By Officevibe, the Simplest Employee Engagement tool
Read the full article on Officevibe:
www.officevibe.com/blog/happy-at-work-infographic
Download our free resources about engagement and happiness:
https://www.officevibe.com/resources
Follow us on Facebook:
www.facebook.com/officevibe
Share your thoughts on Twitter !
https://twitter.com/Officevibe
Top Strategies for Marketing Signal MeasurementOrigami Logic
Transform raw data into insights with a marketing measurement framework:
Do you know how your campaigns performed today? This essential question has become incredibly hard to answer. The explosion of channels, platforms, media, and devices is creating an avalanche of data that is proving difficult for marketers to navigate.
Learn about a new framework for organizing and prioritizing marketing signals: an end result of lessons learned working with hundreds of global brands. Discover best practices for harvesting, organizing and analyzing your marketing results, and how this enables faster time to insight and more effective campaign execution.
When you view the webinar, you will learn: 1) How top marketers organize and measure signals that matter, 2) How to identify the signals most relevant to your campaign objectives, and 3) How to quickly transform raw marketing data into meaningful insights.
What Is Insight? The Five Principles of Effective Insight DefinitionJonathan Dalton
As customer experiences take center stage so does the need for more profound and compelling insight definition. Insights form the cornerstone of the design and innovation process, a lighthouse for what you should do next, and a catalyst for creating new value for your customers. Learn how to master the critical process of insight definition with THRIVE's latest Yellow Paper.
Beyond usability: Designing with persuasive patternsAnders Toxboe
Cards.ui-patterns.com
Traditionally, UI design has its focus on improving usability for the user. Persuasive design has its focus on improving motivation.
Learn how to apply psychology to design engaging digital experiences that make people take action. For this, we will examine how we are as humans, how we think and what behavioral patterns drive our journey through an interface. You will learn what motivate users when they make decisions and how they make decisions.
The appropriate approach to engaging your users, depend on where they are in a product's lifecycle.
We will examine a selection of important stages of the user-relationship:
- How to build trust
- How to get user to understand what difference your product makes.
- How to get users started
- How to get users discovering the complete offer
- How to make them stick around and come back
- And how to make them love your product and talk about it
Learn more at UI-Patterns.com
11 Stats You Didn’t Know About Employee RecognitionOfficevibe
Recognizing employees is one of the most overlooked facets of managements that even great leaders sometimes forget about. Without a good employee recognition strategy, people will feel unappreciated and build up stress.
In fact, the number 1 reason why most Americans leave their jobs is that they don’t feel appreciated . The last thing you want is to have high employee turnover because of poor employee recognition.
Officevibe put together some incredible statistics about employee recognition.
Read more on Officevibe blog:
https://www.officevibe.com/blog/employee-recognition-infographic
Learn more about Officevibe, the simplest tool for a greater workplace:
https://www.officevibe.com/
Follow us on Facebook:
https://www.facebook.com/officevibe
How to have successful dialogue when stakes are high, opinions vary, and emotions run strong. Whether it's with a friend, a co-worker, or a loved one, how can you be 100% honest and yet 100% respectful?
The job search can be difficult to cope with any time of year but looking for a new job around the holidays can prove even more complex due to a number of seasonal and personal factors. If you’re wondering how to move forward in your job search now that the holidays are here, taking time off may be a strategy you’ll want to consider. Here are a few pros, cons, and strategies to help you get ahead this holiday.
11 Scary Statistics About Stress At WorkOfficevibe
Stress is a silent killer. There’s plenty of research on the subject that shows that too much stress can have traumatizing health effects.
Read more on Officevibe blog:
https://www.officevibe.com/blog/infographic-stress-at-work
Learn more about Officevibe, the simplest tool for a greater workplace:
https://www.officevibe.com/
From "Unleash Web Access by Monica Guy:
"What if the first question we asked was, “What is so unique about this situation that it justifies exclusion?” instead of, “How much does it cost to make it accessible?”
These aren’t my words, but those of disability rights guru Dr. Scott Rains in a recent excellent article in New Mobility magazine."
http://www.unleashwebaccess.com/2011/02/accessibility-is-not-inclusion-scott-rains-on-changing-the-conversation/
Research demonstrates that we all harbor unconscious biases. The good news is that enhanced awareness and training can create an inclusive culture that identifies and helps eliminate these hidden biases.For more details
http://www.tatvaleadership.com/htm/unconscious-bias-training.html
Creating a feedback culture in the workplace is key to driving employee retention, engagement, and ultimately, the success of your business. Still, most organizations struggle to provide their people with the timely, ongoing insights they need to stay on track. In this session you'll learn about:
• The nature of these challenges and why they exist
• The simple, social behaviors that help overcome them
• Specific strategies you can use today to help get your people on track
Presentation also includes a bonus discussion around gamification!
5 tools for an awesome presentation-By Samid RazzakMd. Samid Razzak
Forget what you learned in Business schools. Here are 5 tips for an outstanding presentation from a TEDx Speaker. Make sure you remember each points and use it in your next presentation!
Sources: Flickr, Google, Presentation Panda
7 Tips to Beautiful PowerPoint by @itseugenecEugene Cheng
Short talk about presentations given at Startup Dynamo, a workshop held by Startup@Singapore NUS using the Learn Startup Methodology.
My segment was on Presentation Design to make an impact on VCs. Many thanks to @ryanlou for the invite. And not to forget Emiland De Cubber for his amazing slide deck inspirations and invaluable advice. Disclaimer: this is a reimagination off some of Emiland's presentations. I do not make any money of this.
Download for just a tweet: http://goo.gl/fbM4j
Want something similar done for your next pitch? Contact me at my site: http://itseugene.me/contact/
What really is "unconscious bias"? It impact our perception of the world and it influences the way we are being seen and interpreted by others. We are influenced by it every single day, with every decision we make. It is rife in the workplace too as our background, work experiences and cultural context, directly impact our decisions, often without us realizing it. In this presentation we explore what the unconscious bias is, how it impacts recruitment processes and what organisations can do to avoid it.
How to Be Happy at Work - 10 Simple Tips That WorkD B
Do you want to learn how to be happy at work? Here are 10 simple things that you can do that are proven to work.
By Officevibe, the Simplest Employee Engagement tool
Read the full article on Officevibe:
www.officevibe.com/blog/happy-at-work-infographic
Download our free resources about engagement and happiness:
https://www.officevibe.com/resources
Follow us on Facebook:
www.facebook.com/officevibe
Share your thoughts on Twitter !
https://twitter.com/Officevibe
Top Strategies for Marketing Signal MeasurementOrigami Logic
Transform raw data into insights with a marketing measurement framework:
Do you know how your campaigns performed today? This essential question has become incredibly hard to answer. The explosion of channels, platforms, media, and devices is creating an avalanche of data that is proving difficult for marketers to navigate.
Learn about a new framework for organizing and prioritizing marketing signals: an end result of lessons learned working with hundreds of global brands. Discover best practices for harvesting, organizing and analyzing your marketing results, and how this enables faster time to insight and more effective campaign execution.
When you view the webinar, you will learn: 1) How top marketers organize and measure signals that matter, 2) How to identify the signals most relevant to your campaign objectives, and 3) How to quickly transform raw marketing data into meaningful insights.
What Is Insight? The Five Principles of Effective Insight DefinitionJonathan Dalton
As customer experiences take center stage so does the need for more profound and compelling insight definition. Insights form the cornerstone of the design and innovation process, a lighthouse for what you should do next, and a catalyst for creating new value for your customers. Learn how to master the critical process of insight definition with THRIVE's latest Yellow Paper.
Beyond usability: Designing with persuasive patternsAnders Toxboe
Cards.ui-patterns.com
Traditionally, UI design has its focus on improving usability for the user. Persuasive design has its focus on improving motivation.
Learn how to apply psychology to design engaging digital experiences that make people take action. For this, we will examine how we are as humans, how we think and what behavioral patterns drive our journey through an interface. You will learn what motivate users when they make decisions and how they make decisions.
The appropriate approach to engaging your users, depend on where they are in a product's lifecycle.
We will examine a selection of important stages of the user-relationship:
- How to build trust
- How to get user to understand what difference your product makes.
- How to get users started
- How to get users discovering the complete offer
- How to make them stick around and come back
- And how to make them love your product and talk about it
Learn more at UI-Patterns.com
11 Stats You Didn’t Know About Employee RecognitionOfficevibe
Recognizing employees is one of the most overlooked facets of managements that even great leaders sometimes forget about. Without a good employee recognition strategy, people will feel unappreciated and build up stress.
In fact, the number 1 reason why most Americans leave their jobs is that they don’t feel appreciated . The last thing you want is to have high employee turnover because of poor employee recognition.
Officevibe put together some incredible statistics about employee recognition.
Read more on Officevibe blog:
https://www.officevibe.com/blog/employee-recognition-infographic
Learn more about Officevibe, the simplest tool for a greater workplace:
https://www.officevibe.com/
Follow us on Facebook:
https://www.facebook.com/officevibe
How to have successful dialogue when stakes are high, opinions vary, and emotions run strong. Whether it's with a friend, a co-worker, or a loved one, how can you be 100% honest and yet 100% respectful?
The job search can be difficult to cope with any time of year but looking for a new job around the holidays can prove even more complex due to a number of seasonal and personal factors. If you’re wondering how to move forward in your job search now that the holidays are here, taking time off may be a strategy you’ll want to consider. Here are a few pros, cons, and strategies to help you get ahead this holiday.
11 Scary Statistics About Stress At WorkOfficevibe
Stress is a silent killer. There’s plenty of research on the subject that shows that too much stress can have traumatizing health effects.
Read more on Officevibe blog:
https://www.officevibe.com/blog/infographic-stress-at-work
Learn more about Officevibe, the simplest tool for a greater workplace:
https://www.officevibe.com/
From "Unleash Web Access by Monica Guy:
"What if the first question we asked was, “What is so unique about this situation that it justifies exclusion?” instead of, “How much does it cost to make it accessible?”
These aren’t my words, but those of disability rights guru Dr. Scott Rains in a recent excellent article in New Mobility magazine."
http://www.unleashwebaccess.com/2011/02/accessibility-is-not-inclusion-scott-rains-on-changing-the-conversation/
This presentation shares the journey I’ve been on, from trying to shape and influence a user’s path, to creating sandbox environments in which people can play and amaze us!
______
Designers are trained to guide users toward predetermined outcomes, but is there a better use of this persuasive psychology? What happens if we focus less on influencing desired behaviors and focus more on designing ‘sandboxes’: open-ended, generative systems? And how might we go about designing these spaces? It’s still “psychology applied to design”, but in a much more challenging and rewarding way!
In this talk, I’ll share the journey I’ve been on, from trying to shape and influence a user’s path, to creating these sandbox environments. You’ll learn why systems such as Twitter, Pinterest, and Minecraft are so maddeningly addictive, and what principles we can use to create similar experiences. We’ll look at education and the work of Maria Montessori, who wrote extensively about how to create learning environments that encourage exploration and discovery. And we’ll look at game design, considering all the varieties of games, especially those carefully designed to encourage play — a marked contrast with progression games designed to move you through a series of ever-increasing challenges, each converging upon the same solution. Finally, we’ll look at web applications, and I’ll share how this thinking might influence your work, from how you respond to new feature requests to how you design for behavior change in a more mature way.
Designing with Sensors: Creating Adaptive ExperiencesAvi Itzkovitch
How do we utilize sensor and user data to create experiences in the digital world? We all know that smart devices have sensors, but how can we use this as a resource to acquire information about the user and his environment? And how can we use this information to design a better user experience that is both unobtrusive and transparent? The simple answer: we create adaptive systems.
Join speaker Avi Itzkovitch to discover core concepts for utilizing smart device technologies and sensor data in order to understand context, and add “adaptive thinking” to the UX professional’s toolset when designing experiences. In his presentation, Avi will demonstrate the importance of understanding context when designing adaptive experiences, give ideas on how to design adaptive systems, and most important, inspire designers to think how smart devices and context-aware applications can enhance the user experience with adaptivity.
UX Mobile - Experience Utilisateur MobileAudrey CHATEL
Comment construire une expérience optimale pour le m-commerce, présentation de soutenance dans le cadre de la formation MBAMCI du Pôle Leonard de Vinci
L’expérience utilisateur est devenu ces derniers temps un phénomène de mode, mais c’est surtout un travail où l’on place l’utilisateur au centre des préoccupations. L’expérience utilisateur fait partie d’un processus complet et ne se résume pas au design ou à l’ergonomie. Dans un univers ultra connecté où le mobile a pris une place prépondérante il est devenu essentiel pour les professionnels du Marketing et du E-commerce de traiter ce sujet en particulier, car le constat en France est sans appel le mobile est peu exploité et l’expérience utilisateur est souvent décevante.
Les ventes m-commerce prennent de plus en plus d’importance, mais une mauvaise conception de l’expérience impacte fortement le ROI. Partant de ce constat j’ai pu analyser le fait que les entreprises n’intègrent pas le mobile et l’expérience utilisateur au centre de leurs préoccupations, car elle ne mesurent pas l’impact que cela représente et ne savent pas comment aborder le problème. Cette présentation à donc pour but de démystifier l’expérience utilisateur mobile et de guider pas à pas les professionnels pour la construction d’une expérience utilisateur mobile optimisée afin de réussir en m-commerce.
In a booming field with its origins in academia, why do Human Computer Interaction (HCI, UX) practitioners and academics not engage? @gilescolborne's talk from CHI 2019 tries to answer that question, discusses why previous attempts have failed, and shows how we can learn from other people's successes.
Putting people at the centre of design at the samaritanscxpartners
Francis Bacon, Digital Programme Lead, Samaritans & Neil Schwarz, Experience Director, cxpartners
“How can we combine technology with compassion to evolve for the future and save more lives?” Francis & Neil will discuss designing an online messaging service for people in deep crisis - sharing the challenges to customer centricity within this project and the learnings.
Giles Colborne, Co Founder & CEO, cxpartners
The customer centricity challenge:
Everyone says they want to be customer centric, but it’s hard to pin down what that means. We’ve been talking to business leaders and thought leaders to find out what works, what doesn’t, and why organisations should make it their strategic priority.
‘Compromise’ is the worst word in design. We value elegance, simplicity, and vision. But if we’re working with stakeholders, there are always differences of opinion, give-and-take, and conflicts. So, do we have to choose between being arseholes or being mediocre? This talk will share some stories and techniques about how to do work you’re proud of and still look at yourself in the mirror.
Practical Steps in Determining Your Product Vision (Product Tank Bristol - Oc...cxpartners
In this talk that I gave at ProductTank Bristol I created a product vision for a global health insurance client, including a new workshop format that you can use yourself to determine your own product vision statement.
How to do the work you want to do - AKA neglect selling skills at your peril!...cxpartners
You need well-honed technical skills alongside super soft skills to be a good UXer. But to do great, impactful work you have to convince people to back you - often in highly political or complex scenarios.
We'll discuss how consultative selling skills help you form powerful arguments that cut through organisation inertia and open avenues of work that have been previously blocked, so you get to determine your own future and do the work you want to do.
A talk on how to use customer insights to guide your digital transformation programmes, presented by @chudders at eCommerceSW at the Paintworks in Bristol on 19th October, 2017.
Research analysis: getting more from your datacxpartners
Analysis is an under-appreciated part of the research process, but it's actually where the magic happens. Good analysis takes the data as a starting point, and goes beyond it to discover the insights that others will have missed. These slides go through a core method for analysing qualitative data, allowing you to slot in techniques and activities for specific research objectives as required
This is the story of how Bristol City Council is changing its approach to delivering care to vulnerable people.
Presented by Amy McGuinness of cxpartners alongside Tracy Dodds and Sonia Moore of Bristol City Council at Service Design in Government 2016.
Psychology and the Perfect Design by @mrjoecxpartners
In this talk, Joe will take you on a journey to find the holy grail we are all looking for: the “perfect” design. We’ll look at a practical strategy that uses psychology to produce the ideal design for those tricky user experience design problems we face everyday.
What exactly is the perfect design? Well, that’s what you will find out in the session. We’ll look at the three aspects that define the perfect design and how you can make it work in your projects.
How Rapid Feedback improves the design process (Luke Jones, cxpartners)cxpartners
Working closely with clients helps get feedback as quickly and smoothly as possible. In this presentation Luke Jones explains how on a recent cxpartners project he improved collaboration by using the 'Rapid Feedback' method.
How to build a failsafe mobile usability testing set upcxpartners
When conducting mobile web usability testing (with a standard setup) you need your web host, internet, local network and test device to work as they should.
But technology fails, and people fail. So how do you build a set-up that won't fail? (For under £100!)
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
1. Designing for delight
Giles Colborne
cxpartners
@gilescolborne
http://www.flickr.com/photos/waldenpond/3019558999/
2. This story begins
when a client asked
me a question.
How can we
delight our
customers?
One way to answer
it is to see what
other designers
think is delightful
and look for
common themes.
@gilescolborne
3. One expert says
this is a ‘Delightful
design’ because it
uses a surprising
navigation method.
@gilescolborne
4. Click on a link and
The page doesn’t
turn, it scrolls
down, along that
‘road’ to the
content. Cute.
@gilescolborne
5. Another says This
photography site is
‘Delightful’ because
there’s a hidden
user interface
trick - click the
cursor keys on
your computer to
Flick througH the
slides quickly.
@gilescolborne
6. This online bank is
‘Delighting’ their
customers by
asking them to
share restaurant
recommendations
with each other.
@gilescolborne
7. This went round
our office like
wildfire: if Google
Chrome thinks a
security certificate
is dodgy then it
displays a skull
and crossbones
instead of a
padlock.
For experts,
delight is about
novel approaches,
attention to
detail, associating
yourself with
delightful others,
humor.
@gilescolborne
8. What strikes me,
though, is that these
examples are
interesting, but
they’re not
delightful.
One guy in our office
showed the skull and
crossbones thing to
his wife. Her
response was ‘so
what?’.
@gilescolborne
9. 52
WEEKS
of UX By the way, this is
an excellent blog.
“ It’s hard to prove the ROI on some small moment
of delight in a design that requires a little extra
time and attention (although I do believe that you
will see a negative ROI when it doesn’t happen).
Even the best designers get
rather Evasive when they’re
”
asked to justify this stuff.
i want stronger examples that
are less subjective. And i want
to be sure i can deliver ROI.
@gilescolborne
10. When did
a product or
So i started
service collecting stories
(about 30 of them)
delight
from people about
You? experiences that
they’d found
delightful. What
they told me was
completely
different to the
experts’ view.
@gilescolborne
11. My hairdresser
told me about the
time he’d booked a
flight on easyjet.
As he pressed ‘buy’,
the website had
hung and he’d
ended up with two
tickets instead of
one.
@gilescolborne
http://www.flickr.com/photos/irishflyguy/2425063737/
12. He was furious. He
rang easyjet ready
for a fight. Before
he’d finished
explaining, The lady
said ‘no problem -
one of those
tickets cost more
than the other. i’ll
refund the more
expensive one.’
@gilescolborne
http://www.flickr.com/photos/irishflyguy/2425063737/
13. He said ‘my jaw
dropped. i told her:
that’s the best
customer service
i’ve ever had’. He
was delighted.
This story doesn’t
sound at all like
the ‘cute details’
the designers
spoke about.
@gilescolborne
http://www.flickr.com/photos/irishflyguy/2425063737/
14. A friend told me
about his o2
broadband. When
his new modem
arrived, he expected
to find a piece of
paper in the box
with inscrutable
technical settings
to enter. instead,
O2 had already set
up the modem. He
just had to plug it
in and it worked.
Delight!
@gilescolborne
15. There’s always an
Apple story, right?
One person told me
about the first
time they’d dropped
their iPod and the
headphones came
unplugged. The iPod
paused itself so
they didn’t lose
their place in the
podcast. Delight!
@gilescolborne
16. These stories
follow a common
pattern.
resolved
anxiety delight
effortlessly
@gilescolborne http://www.flickr.com/photos/demir/98060727/
http://www.flickr.com/photos/tylerdurden/529028040/
17. They’re nothing like
the examples the
resolved experts chose.
anxiety delight
effortlessly when people tell
And
me these stories,
their eyes light up -
they’re enthusiastic. i
see real delight.
@gilescolborne http://www.flickr.com/photos/demir/98060727/
http://www.flickr.com/photos/tylerdurden/529028040/
18. Problems, and anxiety
resolved are inevitable.
anxiety delight
effortlessly these stories are
But
about companies that
were ready for the
problems and saved
their customers.
@gilescolborne http://www.flickr.com/photos/demir/98060727/
http://www.flickr.com/photos/tylerdurden/529028040/
19. a friend told me
about his first time
using Nike Plus. as his
run ended, there was
a count-down
(anxiety!) and then,
surprise - paula
RadcliffE’s voice on
his ipod
congratulating him.
Nike seem to be
playing with that
moment of anxiety.
@gilescolborne
20. if you’re creating
experiences, it’s not
always about
eliminating negative
emotions. Sometimes
it’s about using them.
enhanced ending
delight
anxiety surprisingly
@gilescolborne http://www.flickr.com/photos/demir/98060727/
http://www.flickr.com/photos/tylerdurden/529028040/
21. This is interesting if
you’re delivering a
leisure experience like
Nike Plus - but i’m
not advocating that
an online bank plays
with people in this
way!
enhanced ending
delight
anxiety surprisingly
@gilescolborne http://www.flickr.com/photos/demir/98060727/
http://www.flickr.com/photos/tylerdurden/529028040/
22. Anxiety can be
remembered, rather
than present.
Another friend (hi,
Doug!) told me about
this. it’s for feeding
your toddler when
you’re away from
home. Put the messy
food in the bulb at
the end, squeeze a bit
onto the spoon and
pop it in the baby’s
mouth.
A clever, easier
solution.
@gilescolborne
24. Another class of
story sees users
delighted because
they’re getting a
better outcome than
the herd.
For instance, a
traveller had her
flight cancelled.
instead of taking the
long route home
offered to her, she
flew to another
airport and used her
rail pass from there,
getting home well
ahead of the other
unlucky passengers.
@gilescolborne
25. in this class of story,
it’s
the users’ choices that
cause
delight. But there’s a ha
lo
effect for the company
involved. They may not
be
aware of it, though!
choices mean
anxiety superior result delight
to your peers
@gilescolborne
http://www.flickr.com/photos/happykatie/2459583180/
26. Stories about ‘extras’
are interesting.
One person told me
about a time when he
tried to buy beer and
a pie in the pub. He
didn’t have enough
money so he just got
a beer!.
A few minutes later
the barman brought
him a pie. ‘Someone
left without picking
up their order - and i
remembered you
wanted one,’ he said.
@gilescolborne
27. Several people told me similar
stories about ‘extras’. The
extras were always relevant,
and delivered with a personal
touch.
problem relevant extras delight
http://www.flickr.com/photos/gregpc/2719468143/
@gilescolborne http://www.flickr.com/photos/8748128@N02/4459960663/
http://www.flickr.com/photos/biblicone/3645323788/
28. All but one of the
stories i gathered
followed the basic
‘problem, resolution,
delight’ pattern.
Why are they so
different from
Experts’ consensus
on delight?
in ‘emotional design’,
donald norman gives
a simple framework
that’s helpful here.
@gilescolborne
29. You can think of the
brain as three
‘layers’. The visceral
brain of sensations
and reflexes. The
behavioral brain of
doing things and
feeling emotions. and
the reflective brain
of higher thought.
@gilescolborne
30. Designs please us on
each of these levels.
reflective An oxo potato peeler
is pleasing because it
feels nice in the hand.
A Jaguar’s seat
adjuster is pleasing
behavioral because it’s laid out
like a seat - so you
feel in control. and a
‘binary’ wrist watch
is pleasing (my
visceral programer friends
tell me) because it
has a witty approach
to numbers.
@gilescolborne
32. The Experts were
sharing examples of
delight that work on
the reflective level.
reflective aficionados liked the
examples, but other
people didn’t always
get them.
behavioral other People share
examples that work
on the behavioral
level. These stories
are about problems
visceral solved. They have
VALUE. if people start
talking about your
company or product
that’s worth
something!
@gilescolborne
33. not important
“ It’s hard to prove the ROI on some small moment
of delight in a design that requires a little extra
time and attention (although I do believe that you
will see a negative ROI when it doesn’t happen).
”
This type of
delight has real
value that’s easily
proven.
@gilescolborne
34. Discussion forums
and online ratings
systems like DooYoo
or Trip advisor are an
easy place to find
out if you’re
delivering this kind of
delight.
@gilescolborne
35. I would recommend (9-10): 63% -
I would not recommend (0-6): 18%
Net promoter score: 45%
many companies use net
promoter score to measure
whether they’re getting word of
mouth recommendations from
delighted customers.
@gilescolborne
36. anxiety seems
to be a useful
indicator of
potential for
delight.
resolved
effortlessly
anxiety surprisingly delight
cleverly
superior
i wonder Whether people always need to experience
anxiety before they can experience delight, or whether
the heightened emotions in these stories led people
to remember them more vividly. Either way, what
matters to service designers is that these stories are
remembered and shared.
@gilescolborne
37. beauty and sensation do matter
- i buy lots of things because
they’re beautiful or they feel
good. But they don’t get talked
about in the same way. This kind
of delight is harder to sell
(except to aficionados - who’ll
pay generously for it).
Behavioral delight sells itself
through word of mouth.
@gilescolborne
38. when my company
redesigns a product,
we begin by looking
for those moments
of anxiety (the red
triangles on this
chart). They’re
opportunities to
change the user
experience and
delight customers.
@gilescolborne
39. One last point. Yahoo’s
mantra of ‘wow, delight,
love’ reminds us that
delight fades over time. you
need to keep upping your
game.
wow delight love like
@gilescolborne
40. Designing for delight
• Look for points of anxiety - experienced or remembered
• If appropriate (e.g. games), enhance that feeling
• Pick one to fix now
• Fix it completely
• If possible, find solutions that are
effortless, personal, clever, superior
• Measure ROI through word of mouth:
net promoter score, online chatter, surveys
• Remember that delight fades away - don’t get cocky!
@gilescolborne
41. Follow those
simple steps
and i guarantee,
you’ll keep your
users delighted.
@gilescolborne