Vct 4670 client proposals

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Vct 4670 client proposals

  1. 1. Client Proposals
  2. 2. Client Proposal <ul><li>A sales or marketing tool. </li></ul><ul><li>No set formula – could be one page or multiple pages. </li></ul><ul><li>Must be effective, convincing and provide direct benefits. </li></ul><ul><li>Hard to resist – talent, price, wording, content, layout, terms </li></ul><ul><li>You need a clear view of your client’s problem. </li></ul>
  3. 3. Questions to answer: <ul><li>What problem are you going to solve? </li></ul><ul><li>How are you going to do it? </li></ul><ul><li>What exactly will you provide? </li></ul><ul><li>How will you demonstrate that you can deliver what you promise? </li></ul><ul><li>What benefits can you offer? </li></ul><ul><li>When will you complete the work? </li></ul><ul><li>How will you indicate the approval points and sign-off areas? </li></ul><ul><li>How much will you charge? </li></ul>
  4. 4. A Winning Proposal <ul><li>Clear set of direct benefits the client will receive by selecting you. </li></ul><ul><li>Differentiate yourself from the competition. </li></ul><ul><li>Demonstrate your expertise. </li></ul><ul><li>Organized and easy to read. </li></ul><ul><li>Design should complement, not distract from the content. </li></ul><ul><li>What is your unique selling point, or USP? </li></ul>
  5. 5. Client Proposal Contents <ul><li>Introduction </li></ul><ul><li>Project Description </li></ul><ul><li>Assumptions </li></ul><ul><li>Risks and Constraints </li></ul>
  6. 6. Client Proposal Contents <ul><li>Project Outline </li></ul><ul><ul><li>Project Initiation </li></ul></ul><ul><ul><li>Requirement Definition </li></ul></ul><ul><ul><li>System Design </li></ul></ul><ul><ul><li>System Development </li></ul></ul><ul><ul><li>User Training </li></ul></ul><ul><ul><li>Acceptance Testing </li></ul></ul><ul><ul><li>Deployment </li></ul></ul>
  7. 7. Client Proposal Contents <ul><li>Methodology </li></ul><ul><li>Acceptance Criteria </li></ul><ul><ul><li>Define the scope of the project </li></ul></ul><ul><li>Similar Projects </li></ul><ul><li>The Team </li></ul><ul><ul><li>List past clients </li></ul></ul>

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