You need to grow your sales.Do you take the traditional approach, or do you understand the new buying behavior and act accordingly?

1. DO YOU RECOGNIZE THE CHALLENGE ?
W H A T ' S Y O U R A P P R O A C H ?
Fire the low performing sales guys
Increase the number of
customer calls per week by field
sales by 50%
Increase the cold calling rate and
get more leads
Put pressure on my marketing
department to generate more
leads
Find more business at existing
accounts
Imagine you have been given the task to grow the sales with 50% over the
next two years, and at the same time reduce the cost of sales by 25%.
The market you operate in is a market with a 4-5% growth rate year to year.
Create a new updated company
presentation
Sales and Marketing alignment
Social selling via different platforms such as
LinkedIn, Youtube, Twitter, Slideshare
Webinars, Skype presentations and
meetings throughout the buying cycle
Account based marketing on targeted accounts to
achieve up-sell, cross-sell
Generate New Account Plans for
key accounts
Initiate a Selling Skills Training
program for all sales people
Start looking into new markets for
our products
All field sales need to produce
special weekly reports to show all
activities and results
Start a Sales Competition Program
especially rewarding new business
Inform the team in a very clear
message to deliver more sales,
otherwise they can look for work
elsewhere?
NEED TO GROW YOUR SALES?
EMBRACE THE NEW B2B BUYING BEHAVIOUR
WITH MODERN ACTIONS
USE TRADITIONAL ACTIONS
Cold calling via referral selling
Coaching sales force with buyer cycle adoption
Modern CRM and Marketing Automation to
predict buying behavior
KPI measurement to reflect buying process
WWW.UNLOCKYOURSALESGROWTH.COM
or