Design-a-thon Nashville is a unique collaborative event where media professionals focus their efforts on addressing the design needs of a single nonprofit within 24 hours, yielding substantial professional services. This initiative, which supports organizations like Operation Stand Down Tennessee, provides valuable brand assets and marketing strategies that enhance community support and outreach for veterans. The event not only delivers high-quality work but also fosters professional development and community building among participants.

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DESIGN-A-THON
Organizer
Ian Rhett

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DESIGN-A-THON
2017 Creative Director
Matthew Rogers

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Unlike other 24 volunteer events (Code it Forward, Hackathons),
the Design-a-thon model focuses the time and energy of a group
of media professionals on the design challenges of a single non-
profit, resulting in a significant amount of quality work, delivered
overnight.
The Cause
What is a Design-a-thon?

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For the Non-profit:
• Tens of thousands of dollars worth of professional
services delivered overnight
• Drives strategic alignment (stakeholders participate in
the process)
• Builds marketing momentum by leveraging the novelty
of the Design-a-thon event in the media
• New sources of support
For participants:
• Professional development
• Builds community
• Feels great to do so much so quickly
The Benefit
How does the Design-a-thon help?

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Past Design-a-thons
Some of the folks we’ve been able to help

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Past Design-a-thons
Some of the folks we’ve been able to help

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The Need
Making a difference
for Veterans!

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The Need
OSDTN Before the Design-a-thon
Old Logo

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The Need
OSDTN Before the Design-a-thon
Desktop & Mobile Website
Facebook & Twitter

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The Big Reveal
We’re so excited...

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24hr Deadline
18 Volunteers • 52 Deliverables
$75,000 Total Value

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The Deliverables
What we were able to accomplish in 24hrs
Brand Assets:
• New Logo, Style Guide, Fonts
• OSD Brand Guidelines
• Logo for print, vector and web
• Official OSD Fonts
• Cut Sheet templates and content
Executive Director Content
• Donor Thank You Letter
• Executive Director OpEd
• Interview Transcript with John Krenson
• Welcome Letter - Donor
• Welcome Letter - Elected Official
• Welcome Letter - Generic
Marketing Plans
• OSD Marketing Plan
• Blog Post Topics and Thought Starters
• Social Media Strategy Details
• 12th Ave Thrift Content Calendar
• Promotional Strategy Ideas
Flyers
• Events: Devotion
• Events: Soar
• Events: Yoga
• Blank Flyer Templates: Blue and Red
Infographic
• OSD Impact and Thrift Infographic
Testimonial Print Templates
• Flyer
• Social 1
• Social 2
Tri-Fold Brochure
• Print Ready
• Template

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The Deliverables
What we were able to accomplish in 24hrs
Outdoor Sign Messages
• Frontage Sign content
Posters
• Posters: Gun Range
• Posters: Gym
• Posters: Vape Shop
Testimonial Videos
• Appeal To
• Battle Buddy
• Design-a-thon
• Find a team
• Focus on Getting right
• For the Family
• Happier with myself
• Not take a space in line
• Resume and more
• Thrift Store Video
Website Redesign
• Currently testing and launch next week
Social Media Covers
• Facebook
• Instagram
• Twitter
Press Packet
• Content Style Guide
• Executive Director OpEd
• Holiday Messages
• Press Release 25th Anniversary
• Press Release The Big Payback
• Press Release Veteran’s Day
• Tennessean Ad Copy

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The Deliverables
OSDTN After the Design-a-thon
New Logo

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The Deliverables
OSDTN After the Design-a-thon
Logo Variations & Icon

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The Deliverables
OSDTN After the Design-a-thon Brand Guidelines

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The Deliverables
OSDTN After the Design-a-thon
YOUR BATTLE
BUDDY FOR
CIVILIAN LIFE
YOUR BATTLE
BUDDY FOR
CIVILIAN LIFE
YOUR BATTLE
BUDDY FOR
CIVILIAN LIFE
YOUR BATTLE
BUDDY FOR
CIVILIAN LIFE
Desktop & Mobile Website
Facebook & Twitter

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The Deliverables
OSDTN Before the Design-a-thon
As Tennessee’s only recognized Veteran Services Center, Operation Stand Down exists to
engage, equip, and empower veterans.We provide services for the Veteran who just processed out and the Veteran who served in long
ago wars: employment, legal aid, benefits counseling, financial empowerment, transportation,
computer resources, service referrals, family support, transitional housing, and basic needs.
Each Veteran is different. As the only Veteran-focused agency in Middle Tennessee, we are
uniquely equipped to serve the 35,294 Veterans in Davidson County and the 25,000 Veterans
who came to Tennessee in 2015. Each month 400 service members separate from Ft.
Campbell and our opportunities for serving those heroes from the Global War on Terror are
endless.
Quite simply, we couldn’t do this work without you. Thank you for generously giving of your time,
talents, and treasures. In combat, there’s a practice of having a battle buddy. This fellow service
member was there to help you get back safely. ​Your gift of XX will help us do NN. The 20 bags
your Girl Scout troop stuffed will help us serve XX veterans. Etc.
Thank you for being a battle buddy​ to our returning heroes and for helping us make sure
every veteran we serve can transition from successful military service to an active civilian life.
Colonel (Ret) John G. Krenson
Chief Executive OfficerOperation Stand Down Tennessee
As Tennessee’s only recognized Veteran Services Center, Operation Stand Down exists to
engage, equip, and empower veterans.We provide services for the Veteran who just processed out and the Veteran who served in long
ago wars: employment, legal aid, benefits counseling, financial empowerment, transportation,
computer resources, service referrals, family support, transitional housing, and basic needs.
Each Veteran is different. As the only Veteran-focused agency in Middle Tennessee, we are
uniquely equipped to serve the 35,294 Veterans in Davidson County and the 25,000 Veterans
who came to Tennessee in 2015. Each month 400 service members separate from Ft.
Campbell and our opportunities for serving those heroes from the Global War on Terror are
endless.
Quite simply, we couldn’t do this work without you. Thank you for generously giving of your time,
talents, and treasures. In combat, there’s a practice of having a battle buddy. This fellow service
member was there to help you get back safely. ​Your gift of XX will help us do NN. The 20 bags
your Girl Scout troop stuffed will help us serve XX veterans. Etc.
Thank you for being a battle buddy​ to our returning heroes and for helping us make sure
every veteran we serve can transition from successful military service to an active civilian life.
Colonel (Ret) John G. Krenson
Chief Executive OfficerOperation Stand Down Tennessee
Blog Post TopicsCategories:
1. Mental Health
a. PTSD - signs, treatmentb. What Therapy is and is not
c. Therapy/Aid options at OSDTN (groups, meetings)
2. Employment
a. Top Five Most Unusual Jobs Veterans Have been placed in
b. Interview tipsc. 12th Avenue Thrift Opportunities3. Education
a. Top Five best paying degrees
b. Education Alternatives that you may have not thought of
i. Coding schools, tech schools, trade schools
4. Veteran Homelessnessa. Homelessness trends in Nashville/Middle TN
b. Homelessness resources in the area5. Health & Wellnessa. Mindfulness - How meditation can heal
b. Protect yourself from the flu
c. Yoga’s Benefitsd. 5 exercises you can do at your home6. Job Training
a. OSDTN Job Training Opportunities (highlight different events)
b. Veteran Spotlight - Got hired through Job Training at OSDTN
c. Top 5 Tips from Recruiters (or in-house experts)
7. Legal Aid
a. How to create a willb. How to deal with identity theft8. Volunteer
a. Volunteer Spotlight

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The Team
Some Photos from the Event

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The Team Breakdown
That Accomplished this Amazing Task
Design-a-thon Team
Ian Rhett:.....................Organizer/Account Director
Matthew Rogers:......Creative Director
Sean Webster:............Designer
Timothy Belcher:......Designer
Jessica Hill:..................Designer
Jessie Kelly:.................Designer
Kashia Miller:.............Designer
Alex Patin:...................Web Developer
Aida Tigney:................Web Developer
Isaac Weber:...............Web Developer
Laurie Kalmanson:....UX/IA Strategist
Alicia Mackey:............Marketing Strategist
Courtenay Rogers:....Marketing Strategist
Katie Boertman:........Marketing Strategist
AE Graham:.................Writer/Content
David Fox:....................Writer/Content
Autumn Morales:......Photo/Videographer/Blogger
Nondice Thurman:....Photo/Videographer/Blogger
Additional support from some really
awesome peeps:
Chris A. Kenny:..........Creative Brief
Justin Threlkeld:........Pre-event strategy
Jessica Latinovic:......Pre-event coordination
Katie Adkisson:.........Reed PR
Operation Stand Down…
John Krenson:............CEO/ED
Eden Murrie:...............COO
Lori Ogden:.................Development Director
Katie Duckhorn:........Marketing & SMM
Bob Martin:.................IT Manager
Sean Hagar:.................12th Ave. Thrift Manager
Lamar:...........................Faciltiies
EJ Hirsch:.....................All Around Awesome

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Thanks
See Ya Next Year!
Visit our site:
www. designathonnashville.org
Join us on social media
Facebook: facebook.com/DATN17
Twitter & Instagram: @designathonnash