Design Your Hero- Marketing Campaign.pptx
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A New interactive Marketing Strategy for Hero Local Dealers to engage with more audience and generate local leads.
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In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
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- 2. Executive Summary • Design & Customize your Hero Bike • New Activity for the Youth • Encouraging Creativity
- 3. Hero Motocorps Past Activities • Hum Mein Hain Hero • Khud Ki Sunle • GIFT (Grand Indian Festival of Trust) - India, Let's Celebrate, Phir Se Dil Se
- 4. Design Your Hero Campaign Summary • Choose from a Hero Bike or Scooter and start designing in the App • Parts That can be customized Fuel Tank, Engine, Body, Tail light, Indicator, Silencer, Color, Graphics • After Creating the New Design Save & Upload • Share your design in Social Media Platforms with #DesignYourHero • Participate, share your design on Social Media by tagging Hero Dealers Page and Win a Gift Hamper. Redeem it from the Nearest Dealer • Best Design Will Win additional Discount / Offer. Reedem it from the Nearest Dealers.
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- 6. Campaign Strategy 1. Part 2 • Pre Registered Data will receive Main event app link in email, whatsapp and SMS • Login with Name and Phone Number • Also New Users can Sign up after Event Launch • Event Launch Campaign in Facebook, Instagram and Youtube • Direct Play Link will be given. Register and Participate (Source 2 of Lead Data Collection)
- 7. Campaign Strategy 1. Part 3 • Share The App link with contacts and win Gift Hamper • New Users will register and Participate in the Game. (Source 3 of Data Collection)
- 8. Campaign Strategy 1. Part 4 • Onground Participation • BTL Activity on the High Footfall Areas, By Scanning the QR code Audience can Participate • Sharing Concept is also allowed here.
- 9. Key Points • 2 Main Lead Generation Campaigns (Pre Registartion & Event Launch Campaign) on Facebook, Instagram and Youtube • Organic Sharing of App link and Bike Designs with #DesignYourHero and Tagging Nearest Dealers Page • BTL Activity • Players will receive a Message with Gift after Successfully completing the design • Redeem Gifts from the Nearest Dealers • Top 3 Designs will be announced as final winners and will receive additional benefits based on the ranks.
- 10. Requirements • Game App • Landing Page • Guidelines and Rules • Bulk Email, Whatsapp and SMS Platform • CRM Database •
- 11. Thank You