Designing with WordPress:
Form or Function
Speakers
KARAN SACHDEV
Co-Founder
Karan is the design technologist at Pixelmattic. He helps
clients find the right balance between design and functionality
and brings their requirements to life on WordPress. Karan
also dabbles with Virtual Reality(VR) in his spare time and is
currently obsessed with the EV space.
He has over a decade of experience in creating User
Interfaces for web and mobile. Before founding Dreamnotion
Innovations in 2011, the parent company, he worked as a
Lead Interface Designer and then as a Sales Engineer at a
virtualization product startup.
Speakers
SANDEEP KELVADI
Co-Founder
Sandeep is the marketing strategist at Pixelmattic. He helps
businesses articulate their needs and orchestrates the design and
content strategy for websites to drive conversions. Sandeep is
also a co-organiser of the Bengaluru WordPress Meetup group,
speaks at WordCamps and is an avid photographer.
He has a Masters in Information Systems from New Jersey
Institute of Technology and worked for a growth-stage healthcare
startup in New Jersey as a Manager for Sales & Marketing
Operations. He founded Dreamnotion Innovations, the parent
company, with Karan in 2011.
Are websites relevant?
Design is an expression of the purpose, and it may (if it is good
enough) later be judged as art; design depends largely on
constraints and it is a method of action (there are always
constraints and these usually include ethic).
Form and Function
“
”
- Charles Eames
Form follows function' is mere dogma until you realize the
higher truth that form and function are one.
Form vs Function
“
”
- Frank Lloyd Wright
Too much Form very little Function
RESPONSIVE, RESPONSIVE, RESPONSIVE
Use of Grids
Introduction to WordPress
20 Billion +
pageviews per month
29%
of all websites
80 Million Blogs
per month posts
40 Million +
legit comments per month
50,000
WordPress.com websites
are launched daily
Brands that are using WordPress
How does it work?
Wordpress Theme Plugins
+ +
Design choices that impact performance
Images Heavy Animations Videos
Page load time No of requests Page size
Design choices that impact content and SEO
Content Structure &
Visual Hierarchy
Image file name &
ALT Tags
Accessibility vs
Readability
Responsive
design
UX & User
Intent
For every $92 spent on generating traffic and
getting customers,
only $1 is spent on converting these customers.
Design to influence conversion
Theme - Custom vs Template approach
Template Custom
vs
Choosing a page builder
Q & A
Divi - Hands On

Design with WordPress

  • 1.
  • 2.
    Speakers KARAN SACHDEV Co-Founder Karan isthe design technologist at Pixelmattic. He helps clients find the right balance between design and functionality and brings their requirements to life on WordPress. Karan also dabbles with Virtual Reality(VR) in his spare time and is currently obsessed with the EV space. He has over a decade of experience in creating User Interfaces for web and mobile. Before founding Dreamnotion Innovations in 2011, the parent company, he worked as a Lead Interface Designer and then as a Sales Engineer at a virtualization product startup.
  • 3.
    Speakers SANDEEP KELVADI Co-Founder Sandeep isthe marketing strategist at Pixelmattic. He helps businesses articulate their needs and orchestrates the design and content strategy for websites to drive conversions. Sandeep is also a co-organiser of the Bengaluru WordPress Meetup group, speaks at WordCamps and is an avid photographer. He has a Masters in Information Systems from New Jersey Institute of Technology and worked for a growth-stage healthcare startup in New Jersey as a Manager for Sales & Marketing Operations. He founded Dreamnotion Innovations, the parent company, with Karan in 2011.
  • 4.
  • 5.
    Design is anexpression of the purpose, and it may (if it is good enough) later be judged as art; design depends largely on constraints and it is a method of action (there are always constraints and these usually include ethic). Form and Function “ ” - Charles Eames
  • 6.
    Form follows function'is mere dogma until you realize the higher truth that form and function are one. Form vs Function “ ” - Frank Lloyd Wright
  • 7.
    Too much Formvery little Function
  • 8.
  • 9.
  • 10.
    Introduction to WordPress 20Billion + pageviews per month 29% of all websites 80 Million Blogs per month posts 40 Million + legit comments per month 50,000 WordPress.com websites are launched daily
  • 11.
    Brands that areusing WordPress
  • 12.
    How does itwork? Wordpress Theme Plugins + +
  • 13.
    Design choices thatimpact performance Images Heavy Animations Videos Page load time No of requests Page size
  • 14.
    Design choices thatimpact content and SEO Content Structure & Visual Hierarchy Image file name & ALT Tags Accessibility vs Readability Responsive design UX & User Intent
  • 15.
    For every $92spent on generating traffic and getting customers, only $1 is spent on converting these customers. Design to influence conversion
  • 16.
    Theme - Customvs Template approach Template Custom vs
  • 17.
  • 18.
  • 19.