This document provides tips and advice for good design. It includes several quotes from designers emphasizing that design is inevitable and must have good content. The document then lists the key elements of good design as: 1) Good Content through editing, establishing hierarchy and using high-quality materials, 2) Good Layout with a focal point, spacing, color and creativity, and 3) Good Typography through hierarchy, alignment, spacing and appropriate fonts. It also provides some resources for images, charts, colors and fonts. The overall message is that good design requires good content, layout and typography.

1. DESIGN
Nate Walton

2. DESIGN
Questions about whether design is necessary
or affordable are quite beside the point:
design is inevitable. The alternative to good
design is bad design, not no design at all.
— Douglas Martin

3. GOOD DESIGN

4. GOOD DESIGN
Content precedes design. Design
in the absence of content is not
design, it’s decoration.
— Jeffrey Zeldman

5. GOOD DESIGN
1. Good Content

6. 1. Good Content
Edit, edit, edit
Establish hierarchy
Use high‐quality materials

13. Image Resources
www.sxc.hu Free
istockphoto.com $
geDyimages.com $$$

14. Chart Design Resource
hDp://bit.ly/vAat3

15. GOOD DESIGN
Design is a plan for arranging
elements in such a way as best to
accomplish a particular purpose.
— Charles Eames
Design is as much an act of
spacing as an act of marking.
— Ellen Lupton

16. GOOD DESIGN
1. Good Content
2. Good Layout

17. 2. Good Layout
Focal Point
Spacing
Color
CreaPvity

23. Color Resources
kuler.adobe.com
colourlovers.com

24. Creative & professional
Unique & impressive

25. It is better to be good
than to be original.
— Ludwig Mies van der Rohe

26. GOOD DESIGN
Good design goes to heaven;
bad design goes everywhere.
— Mieke Gerritzen

27. GOOD DESIGN
1. Good Content
2. Good Layout
3. Good Typography

28. 3. Good Typography
Hierarchy
Alignment
Spacing
Fonts

35. Font Resources
adobe.com/type/
myfonts.com
fonts.com

37. GOOD DESIGN
Good design is a lot like
clear thinking made visual.
— Edward Tufte