1. A R
ILead STUDIO [Y]+

2. A R
What is design thinking?

3. A R
DISCOVER
REPEAT
TEST
PROTOTYPE
IDEATE
DEFINE

4. A R
Empathize
Try
Revise
DISCOVER
REPEATTEST
PROTOTYPEIDEATE
DEFINE

5. A R
EMPATHIZE
What
Why
How
The foundation of creating human centreed
design, involves getting to the nucleus of
human experience through empathy.
Understanding your user experience [UX]
through:
Knowing who your user is and what is
important to them
Creating a space to learn and dig deep
Listening with intention
WHAT
WHY
HOW
This allows us to build innovation through
experiences centered around people.
Checks our assumptions
Creates space to map the system surrounding
the user
It is the foundation of innovation

6. A R
What WhyHow
TRY
Ideating and prototyping:
A process of making ideas
visible and tangible
Early explorations to learn
quickly and investigate
possibilities.
Resolution
The resolution of your
prototype should be
commensurate with your
progress in your project.
For empathy and solutions:
Simulate an aspect of the user
Exploration, inspiration, testing
Reframes expertise
Lower barriers to participation
Creates space for feedback
Enables divergent thinking
Explore ideas and manage
solutions building process

7. A R
REVISEConvergence
Divergence

8. A R
The iLead Design Challenge:
Redesign the experience of going out for dinner

9. A R
DISCOVER
DEFINE
Interview #1
WHAT: Typical
Expereince
Interview #2
HOW & WHY:
Dig Deep
“What would it look if...”

10. A R
IDEATE
Sketch out 5 ideas
Give and get feedback
Revise

11. A R
PROTOTYPE
Pick an idea
Build it

12. A R
TEST
REPEAT
Share

13. A R
+,-,!,?

14. A R
“Don’t ask yourself what the world needs.
Ask yourself what makes you come alive,
and then go do that. Because what the world
needs is people who have come alive”
-Howard Thurman