The document outlines a design thinking workshop that integrates human-centered innovation with the needs of people, technology, and business success. It emphasizes the importance of generating and implementing new ideas through defined processes such as user interviews and problem statements. Additionally, it includes methods of capturing findings and feedback to refine solutions.

1. DESIGN
THINKING
WO
RK
SH
OP
2 4 7 L A B S

2. A H U M A N C E N T E R E D A P P R O A C H
T O I N N O V A T I O N T H A T D R A W S
F R O M T H E D E S I G N E R ' S T O O L K I T
T O I N T E G R A T E T H E N E E D S O F
P E O P L E , T H E P O S S I B I L I T I E S O F
T E C H N O L O G Y A N D T H E
R E Q U I R E M E N T S F O R T H E
B U S I N E S S S U C C E S S
T I M B R O W N , C E O I D E O
01

3. 02

4. D E S I G N
T H I N K I N G
P R O C E S S
03
DESIGN THINKING
247 LABS

5. H I S T O R Y
- FROM 60TH OF XX CENTURY
BUCKMINSTER FULLER -
INTERDISCIPLINARY TEAMS
- SCANDINAVIA - USER ORIENTED
DESIGN & FAST PROTOTYPING
- 1971 VIKTOR PAPANEK 'DESIGN OF
THE REAL WORLD'.
ANTHROPOLOGICAL RESEARCH
04
DESIGN THINKING
WORKSHOP

6. DESIGN THINKING
WORKSHOP

7. DESIGN THINKING
WORKSHOP
T O S U R V I V E I N
T H E M O D E R N
W O R L D I T ' S
I M P O R T A N T F O R
C O M P A N I E S T O
G E N E R A T E A N D
I M P L E M E N T N E W
I D E A S
TIM BROWN, CEO IDEO

8. D E S I G N
T H I N K I N G
P R O C E S S
07

9. D E S I G N
T H I N K I N G
M I N D S E T
08

10. E M B R A C E C A S E 09
DESIGN THINKING
WORKSHOP

11. 10
PERSONAL
FINANCE
MANAGEMENT
Y O U R C H A L L E N G E

12. 11
DESIGN THINKING
WORKSHOP

13. U S E R I N T E R V I E W
12
1 . P R E P A R A T I O N
2 . E N C O U R A G E F O R
S H A R I N G
3 . W E A R E A S K I N G
A B O U T P A S T E X P E R I E N C E

14. U S E R I N T E R V I E W
13
- W H Y ? M E T H O D
- O P E N - E N D E D Q U E S T I O N S
L I K E ' W H A T ? ' , ' H O W ? ' ,
' W H E R E ? '
- ' W H Y D O Y O U S A Y
T H A T ? . . . ' , ' T E L L M E M O R E '

15. U S E R I N T E R V I E W
14
Y O U R T U R N !

16. 15
DESIGN THINKING
WORKSHOP

17. C A P T U R E
F I N D I N G S 16
NEEDS: THINGS
THEY ARE
TRYING TO DO
(USE VERBS)
NEEDS:
things
they are trying
to do
INSIGHTS:
new findings about your
partner's feelings, worldview,
to leverage in your design

18. D E F I N E P R O B L E M
S T A T E M E N T
17
M Y P A R T N E R ' S N A M E
M Y P A R T N E R
N E E D S T O . . . . .
S U R P R I S I N G L Y / /
B E C A U S E / /
B U T . . .

19. 18
WORKSHOP
DESIGN THINKING

20. S K E T C H A T L E A S T 5
R A D I C A L W A Y S T O M E E T
Y O U R U S E R ' S N E E D S
1 0 M I N
19

21. S H A R E Y O U R S O L U T I O N &
C A P T U R E T H E F E E D B A C K
5 M I N
20

22. 21
DESIGN THINKING
WORKSHOP

23. R E F L E C T A N D
G E N E R A T E A N E W
S O L U T I O N
5 M I N
22

24. 23
DESIGN THINKING
WORKSHOP

25. S H A R E Y O U R S O L U T I O N
& G E T A F E E D B A C K
24
W H A T W O R K E D W H A T C O U L D
B E I M P R O V E D
Q U E S T I O N S I D E A S

26. D E M O
25
DESIGN THINKING
WORKSHOP

27. T H A N K
Y O U !