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Old Navy
Old Navy partnered with Shazam to launch a music-focused advertising campaign called "Old Navy Records" to target women ages 25-35. The campaign featured fictional consumer Jennie and emphasized both fashion and music. Through a mobile app, consumers could identify songs from Old Navy ads using Shazam and access related fashion items, deals, and videos. The campaign aimed to raise brand awareness, increase profits, and generate buzz through social media promotions and contests. Initial results showed high redemption rates of coupons and many users exploring related app content after identifying songs.
Digital campaign vaseline
The document outlines a digital marketing campaign for Vaseline Lotions aimed at LSM 6+ women aged 18+ in Kenya. The campaign's goal is to generate trial and awareness to switch target consumers to Vaseline Lotions. The campaign will connect the "Keeping skin amazing for 24 Hours" message to the popular TV series "24" using social media platforms Facebook and Twitter. Key elements will include a Vaseline Kenya Facebook page for engagement, awareness ads, and support for in-store activations and competitions to build an owned fan base and insights on the target audience.
Ignition 5 21.10.13
This document provides summaries of 6 topics:
1. Sony conducted a phone swap promotion at a music festival where attendees could temporarily use a Sony Xperia phone while their own phone charged and be targeted with offers.
2. Volvo released another stunt video testing the capabilities of its trucks by having one "bull run" through a Spanish city, garnering millions of views.
3. Initiatives in Iceland and the US raised awareness of breast cancer, with Iceland painting the world's largest pink ribbon and the US launching a #Mamming campaign.
4. A Polish Red Cross app encourages users to donate calories they resist craving to malnourished children, raising over 75% more donations within 3
Marketing project dove
The document provides information about the Nivea and Dove skin care brands. Nivea is one of the leading skin care brands that was started in 1911 and is owned by a German company. It has a variety of product lines and uses various marketing techniques like advertising, promotions, and online sales. Dove is also a personal care brand owned by Unilever that started in 1957 and has a range of body wash, beauty, and hair care products. It promotes through advertising campaigns and social media platforms. Both brands have strengths in their global presence and brand recognition but also face threats from intense competition and changing consumer preferences.
How to market to gen M
This document discusses mobile marketing strategies and provides examples of how different companies are using mobile marketing. It discusses why mobile marketing is effective and some of the challenges. It then provides examples of mobile marketing strategies used by various companies in India, including mobile banking, e-commerce sites, travel companies, and mobile service providers. Specific strategies discussed include mobile apps, incentives, notifications, native ads, and customized offers.
Powerpoint for app
The Thrift Shop app allows users to post pictures of their thrift store finds and have other users vote on the best outfits of the week. It encourages sustainable and economical shopping at local thrift stores by promoting reuse and recycling of clothes. As the first app of its kind, it gives users a fun way to show off their unique fashion, compete for best outfit, and vote on their favorite thrift shop looks. When surveyed, 91% of respondents said they would be interested in using the app.
Final dove real beauty slides
Dove is proposing a campaign to target ambitious female millennials ages 29-35. The campaign will focus on how Dove products can provide vitality and revive a genuine glow to help them succeed and combat stress and age anxiety. The campaign will be executed through social media using the hashtag #makeurself, print ads in magazines like Vogue and Elle, and a website/review contest. The goal is to restore Dove's brand equity and appeal to the evolving needs and values of its target demographic.
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHU
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH
THIS IS ATTEMPT TO SOLVE A FAMOUS CASE OF HARVARD BUSINESS REVIEW. AWESOME CASE STUDY TO UNDERSTAND BRANDING.
Recommended
Old Navy
Old Navy partnered with Shazam to launch a music-focused advertising campaign called "Old Navy Records" to target women ages 25-35. The campaign featured fictional consumer Jennie and emphasized both fashion and music. Through a mobile app, consumers could identify songs from Old Navy ads using Shazam and access related fashion items, deals, and videos. The campaign aimed to raise brand awareness, increase profits, and generate buzz through social media promotions and contests. Initial results showed high redemption rates of coupons and many users exploring related app content after identifying songs.
Digital campaign vaseline
The document outlines a digital marketing campaign for Vaseline Lotions aimed at LSM 6+ women aged 18+ in Kenya. The campaign's goal is to generate trial and awareness to switch target consumers to Vaseline Lotions. The campaign will connect the "Keeping skin amazing for 24 Hours" message to the popular TV series "24" using social media platforms Facebook and Twitter. Key elements will include a Vaseline Kenya Facebook page for engagement, awareness ads, and support for in-store activations and competitions to build an owned fan base and insights on the target audience.
Ignition 5 21.10.13
This document provides summaries of 6 topics:
1. Sony conducted a phone swap promotion at a music festival where attendees could temporarily use a Sony Xperia phone while their own phone charged and be targeted with offers.
2. Volvo released another stunt video testing the capabilities of its trucks by having one "bull run" through a Spanish city, garnering millions of views.
3. Initiatives in Iceland and the US raised awareness of breast cancer, with Iceland painting the world's largest pink ribbon and the US launching a #Mamming campaign.
4. A Polish Red Cross app encourages users to donate calories they resist craving to malnourished children, raising over 75% more donations within 3
Marketing project dove
The document provides information about the Nivea and Dove skin care brands. Nivea is one of the leading skin care brands that was started in 1911 and is owned by a German company. It has a variety of product lines and uses various marketing techniques like advertising, promotions, and online sales. Dove is also a personal care brand owned by Unilever that started in 1957 and has a range of body wash, beauty, and hair care products. It promotes through advertising campaigns and social media platforms. Both brands have strengths in their global presence and brand recognition but also face threats from intense competition and changing consumer preferences.
How to market to gen M
This document discusses mobile marketing strategies and provides examples of how different companies are using mobile marketing. It discusses why mobile marketing is effective and some of the challenges. It then provides examples of mobile marketing strategies used by various companies in India, including mobile banking, e-commerce sites, travel companies, and mobile service providers. Specific strategies discussed include mobile apps, incentives, notifications, native ads, and customized offers.
Powerpoint for app
The Thrift Shop app allows users to post pictures of their thrift store finds and have other users vote on the best outfits of the week. It encourages sustainable and economical shopping at local thrift stores by promoting reuse and recycling of clothes. As the first app of its kind, it gives users a fun way to show off their unique fashion, compete for best outfit, and vote on their favorite thrift shop looks. When surveyed, 91% of respondents said they would be interested in using the app.
Final dove real beauty slides
Dove is proposing a campaign to target ambitious female millennials ages 29-35. The campaign will focus on how Dove products can provide vitality and revive a genuine glow to help them succeed and combat stress and age anxiety. The campaign will be executed through social media using the hashtag #makeurself, print ads in magazines like Vogue and Elle, and a website/review contest. The goal is to restore Dove's brand equity and appeal to the evolving needs and values of its target demographic.
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHU
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH
THIS IS ATTEMPT TO SOLVE A FAMOUS CASE OF HARVARD BUSINESS REVIEW. AWESOME CASE STUDY TO UNDERSTAND BRANDING.
Overview of dove real beauty skecthes campaign
In this PPT it has clearly shown that how Dove used there creative thinking to promote their product and USP. one of the best part of dove is always showcase that it is for mosturising soap and they also given real examples by conducting different campaigns..
Presentation1
Dove is a personal care brand owned by Unilever that started in 1957. It focuses on products for moisturizing and beauty, targeting beauty-conscious upper-class women. Dove's vision is to build positive self-esteem in women and girls. Its strategic brand management process involves identifying positioning and values, planning marketing programs, and continuously measuring and improving the brand. Dove Beauty Bar has established itself in the market through effective advertising and the support of parent company Unilever, though it faces threats from competitors and treats due to its urban focus and pricing.
Brand Equity of Dove
Evaluated Brand Equity of the product dove on the basis of brand asset valuator model (BAV) and Colombo Morrison Model
An Analysis On The Dove Campaign by a JRE Student
The document discusses Dove's "Real Beauty Campaign" which featured real women rather than models. It was launched in 2004 to promote a more realistic definition of beauty. Dove conducted a survey that found most women feel beauty standards are unrealistic. The campaign aimed to showcase women of various ages, shapes, and sizes to challenge stereotypes. It was very successful, increasing sales significantly and receiving praise from the public for encouraging true and healthy beauty.
Analysis Of Vaseline
The document analyzes a Vaseline advertisement. The ad takes a documentary format and uses real people to promote Vaseline's skin benefits in a natural way. Camerawork includes various angles to show details of people's skin up close. Fast editing and a soundtrack paired with a clear voiceover keep the message engaging. The ad aims to attract attention through its surreal style, maintain interest through relatable imagery, and create a desire for Vaseline by promising healthy skin. UK advertising is regulated by organizations like Ofcom, ASA, and BCAP to ensure responsible practices.
Sonic Drive-In
Sonic aims to appeal to explorers both seasoned and in-training by launching a "Taste of America" campaign featuring specialty menu items representing each US region. They will use billboards, social media, and a new app to promote regional dishes available at all locations within each region, allowing explorers to sample states as they travel or vote on future offerings. The app will also track miles driven and allow users to share trips using designated hashtags to engage both mobile and non-mobile explorers in sampling American flavors.
momondo Case Study
Momondo uses personalized push notifications through Appboy to encourage customers who purchase flights to also book hotels. The notifications contain customized recommendations for hotels near destinations based on customers' previous flight searches. This approach simplified the customer experience, increased engagement and revenue for Momondo, and boosted notification open rates and conversion rates by over 60%.
Malaysian+Airlines
1) The campaign aims to rebuild Malaysia Airlines' brand image following previous flight accidents by targeting couples aged 20-29 seeking affordable international travel.
2) The advertising objectives are to reassure customers about flight safety, emphasize affordable prices and the joy of travel. Creative elements in the TV ad will follow a couple's journey with Malaysia Airlines.
3) Media strategies emphasize online/social media as most cost-effective for reaching the target audience, while television, radio, promotions and sponsorships will be used sparingly due to higher costs.
[Project] Consumer Perception and strategies of DOVE Soap
Dove is a personal care brand which is owned by Unilever. It was created in the year 1955 by an American chemist named Vincent Lamberti. The Dover products are sold in more than 150 countries and are offering a range of products for women, men and children. Dove's logo is a silhouette profile of the brand's namesake bird. The products include beauty bars, lotions/moisturizers, antiperspirants/deodorants, hair care, body washes, or facial care products.
Subway Plans Book PDF
This plans book outlines strategies to help Subway distance itself from a scandal and improve its brand reputation. It proposes redesigning elements like introducing a new spokeswoman named Jenny the sandwich artist, partnering with Uber for delivery services, and enhancing the Subway app to make ordering and tracking nutrition more interactive. The target market is non-vegetarian men and women aged 20-34 who are health conscious but want a quick meal. Objectives include establishing a caring image, boosting sales and popularity, and presenting a "fresher" brand. A SWOT analysis identifies strengths like customization but also weaknesses like inconsistent quality. The redesign aims to address these issues through community partnerships, social media involvement, and digital upgrades
EVIAN AND LUCOZADE RESEARCH.docx
The Evian "Roller Babies" campaign from 2009 aimed to promote Evian mineral water and the message of "Live Young". It featured roller-skating babies in a viral video advertisement. The ad won several awards and was viewed over 100 million times online. The target audiences were older people seeking to maintain youth and mothers prioritizing health. It used the unexpected concept of roller-skating babies and catchy music to gain attention in a unique and memorable way.
The Lucozade "Energy Beats Everything" campaign from 2018 positioned their energy drink as helping achieve fitness and life goals. It targeted 18-24 year old active individuals through storytelling advertisements showing struggles overcome with energy. The campaign emphasized
Evaluate - Evian and Lucozade.docx
The Evian campaign featured babies doing tricks on Evian bottles in print ads and to music in video ads. It targeted young women and mothers seeking a healthy lifestyle. The aim was to promote water and its health benefits. Consistency was shown through the pink background and messages about feeling younger from drinking water.
The Lucozade campaign featured people drinking Lucozade and feeling energized. It targeted 18-25 year olds and aimed to promote the drink's benefits. Consistency came from consistently showing the product and house colors/logo. Both campaigns were memorable but Evian was more effective at representing the company due to its deeper meaning beyond just selling water.
Fresh direct creative_developement_research_report
The document provides a creative brief and research report for an advertising campaign for FreshDirect, an online grocery delivery service expanding into Philadelphia. The report details 4 advertisement concepts that were tested through online surveys and focus groups of parents. Ad #3, featuring colorful food images, received the most positive feedback and was believed to best convey FreshDirect's message of convenience for parents. The report recommends further refining Ad #3 and launching it as part of a campaign to raise awareness of FreshDirect's services among Philadelphia parents.
The evolution of Dove as a Brand
this presentation gives us the insights of how Dove developed as a brand and what were the strategies adopted by it to succeed in the highly competitive market
Unilever case study
Unilever teamed up with Trinity Mirror to encourage communities to join in The Patron's Lunch celebrations, with a four-page pull out providing tips, tricks and recipes on how to host the ultimate local street party.
Case Study on Axe and Dove (Unilever)
Unilever is a global consumer goods company that operates in over 190 countries with over 400 brands. Two of Unilever's most popular personal care brands are Dove and Axe. Dove and Axe use different marketing strategies to appeal to their target demographics - Dove targets women with messages of inclusiveness and real beauty, while Axe targets younger men through humor and sexuality. Both brands have been very successful in boosting Unilever's sales through unconventional and engaging advertising campaigns.
Dove case study
Dove launched its "Real Beauty Sketches" campaign in 2013 to promote a more inclusive definition of beauty. The viral video showed women describing themselves to a sketch artist who drew them based on someone else's description, revealing that others see them in a more positive light than they see themselves. The campaign was highly successful, generating over 114 million views and winning a Cannes Lions Grand Prix award. It helped increase Dove's sales by 6% and attracted significant positive media attention. Dove has since expanded the campaign and aims to reach 15 million girls with their message of self-esteem by 2015.
Orville Redenbacher's Case Study
Orville Redenbacher popcorn sales are declining as the brand is not top of mind for consumers. The document proposes engaging mothers on social media to promote sharing popcorn as a way for families to bond. It suggests a "Share-a-Bowl" campaign on social media where mothers share memories of family moments around a popcorn bowl. In-store displays should focus on creating moments like movie nights rather than price and reinforce popcorn as facilitating quality family time. The goal is to reconnect loyal customers and make Orville Redenbacher synonymous with family experiences.
EOS Advertising Campaign
The document outlines a campaign strategy created by 241st Street Advertising for EOS Products to promote their "Evolve Every Day" campaign targeting women ages 18-34. The campaign aims to increase awareness of EOS' lip balms, hand lotions, body lotions, and shaving creams by highlighting how the products help women grow confident both mentally and physically through their natural ingredients. Print, television, online, and outdoor advertisements will feature women in everyday situations and convey that using EOS products allows women to achieve success while maintaining self-care.
Dove evolution of a brand
Dove evolved from a soap brand launched by Unilever in 1957 to focus on skin moisturization. In 2004, Dove launched "The Campaign for Real Beauty" to promote a wider definition of beauty using ordinary women. This provocative campaign increased buzz through viral YouTube videos and talk show appearances. Unilever supported the campaign through advertising, public relations that emphasized emotional connections, and the Dove Self-Esteem Fund. As a result, Dove saw major brand growth and was identified as one of the top gaining brands in brand health in 2006 due to its expanded product lines and the success of "The Campaign for Real Beauty."
Dove: Evolution of a brand
Dove evolved from a soap brand launched by Unilever in 1957 to focus on skin moisturization. In 2004, Dove launched "The Campaign for Real Beauty" to promote a wider definition of beauty using ordinary women. This provocative campaign increased buzz through viral YouTube videos and talk show appearances. Unilever supported the campaign through advertising, public relations, and the Dove Self-Esteem Fund while decentralizing brand management between brand development and local brand building teams. As a result, Dove experienced major growth and was identified as one of the top gaining brands in brand health by 2006.
researching drink adverts COMPLETE!.pptx
The document provides an analysis of advertising campaigns by Evian and Lucozade mineral water companies. For Evian, the summary describes the famous CGI baby advert from 2009 featuring babies dancing to music while holding Evian bottles. It then discusses Lucozade's 2018 "David vs Goliath" advert showing David energized after drinking Lucozade to face Goliath. Finally, it analyzes both companies' aims to increase sales, target audiences of adults for Evian and young adult males for Lucozade, and messaging around feeling and looking younger from Evian and energy from Lucozade.
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Overview of dove real beauty skecthes campaign
In this PPT it has clearly shown that how Dove used there creative thinking to promote their product and USP. one of the best part of dove is always showcase that it is for mosturising soap and they also given real examples by conducting different campaigns..
Presentation1
Dove is a personal care brand owned by Unilever that started in 1957. It focuses on products for moisturizing and beauty, targeting beauty-conscious upper-class women. Dove's vision is to build positive self-esteem in women and girls. Its strategic brand management process involves identifying positioning and values, planning marketing programs, and continuously measuring and improving the brand. Dove Beauty Bar has established itself in the market through effective advertising and the support of parent company Unilever, though it faces threats from competitors and treats due to its urban focus and pricing.
Brand Equity of Dove
Evaluated Brand Equity of the product dove on the basis of brand asset valuator model (BAV) and Colombo Morrison Model
An Analysis On The Dove Campaign by a JRE Student
The document discusses Dove's "Real Beauty Campaign" which featured real women rather than models. It was launched in 2004 to promote a more realistic definition of beauty. Dove conducted a survey that found most women feel beauty standards are unrealistic. The campaign aimed to showcase women of various ages, shapes, and sizes to challenge stereotypes. It was very successful, increasing sales significantly and receiving praise from the public for encouraging true and healthy beauty.
Analysis Of Vaseline
The document analyzes a Vaseline advertisement. The ad takes a documentary format and uses real people to promote Vaseline's skin benefits in a natural way. Camerawork includes various angles to show details of people's skin up close. Fast editing and a soundtrack paired with a clear voiceover keep the message engaging. The ad aims to attract attention through its surreal style, maintain interest through relatable imagery, and create a desire for Vaseline by promising healthy skin. UK advertising is regulated by organizations like Ofcom, ASA, and BCAP to ensure responsible practices.
Sonic Drive-In
Sonic aims to appeal to explorers both seasoned and in-training by launching a "Taste of America" campaign featuring specialty menu items representing each US region. They will use billboards, social media, and a new app to promote regional dishes available at all locations within each region, allowing explorers to sample states as they travel or vote on future offerings. The app will also track miles driven and allow users to share trips using designated hashtags to engage both mobile and non-mobile explorers in sampling American flavors.
momondo Case Study
Momondo uses personalized push notifications through Appboy to encourage customers who purchase flights to also book hotels. The notifications contain customized recommendations for hotels near destinations based on customers' previous flight searches. This approach simplified the customer experience, increased engagement and revenue for Momondo, and boosted notification open rates and conversion rates by over 60%.
Malaysian+Airlines
1) The campaign aims to rebuild Malaysia Airlines' brand image following previous flight accidents by targeting couples aged 20-29 seeking affordable international travel.
2) The advertising objectives are to reassure customers about flight safety, emphasize affordable prices and the joy of travel. Creative elements in the TV ad will follow a couple's journey with Malaysia Airlines.
3) Media strategies emphasize online/social media as most cost-effective for reaching the target audience, while television, radio, promotions and sponsorships will be used sparingly due to higher costs.
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Similar to Design ppt
[Project] Consumer Perception and strategies of DOVE Soap
Dove is a personal care brand which is owned by Unilever. It was created in the year 1955 by an American chemist named Vincent Lamberti. The Dover products are sold in more than 150 countries and are offering a range of products for women, men and children. Dove's logo is a silhouette profile of the brand's namesake bird. The products include beauty bars, lotions/moisturizers, antiperspirants/deodorants, hair care, body washes, or facial care products.
Subway Plans Book PDF
This plans book outlines strategies to help Subway distance itself from a scandal and improve its brand reputation. It proposes redesigning elements like introducing a new spokeswoman named Jenny the sandwich artist, partnering with Uber for delivery services, and enhancing the Subway app to make ordering and tracking nutrition more interactive. The target market is non-vegetarian men and women aged 20-34 who are health conscious but want a quick meal. Objectives include establishing a caring image, boosting sales and popularity, and presenting a "fresher" brand. A SWOT analysis identifies strengths like customization but also weaknesses like inconsistent quality. The redesign aims to address these issues through community partnerships, social media involvement, and digital upgrades
EVIAN AND LUCOZADE RESEARCH.docx
The Evian "Roller Babies" campaign from 2009 aimed to promote Evian mineral water and the message of "Live Young". It featured roller-skating babies in a viral video advertisement. The ad won several awards and was viewed over 100 million times online. The target audiences were older people seeking to maintain youth and mothers prioritizing health. It used the unexpected concept of roller-skating babies and catchy music to gain attention in a unique and memorable way.
The Lucozade "Energy Beats Everything" campaign from 2018 positioned their energy drink as helping achieve fitness and life goals. It targeted 18-24 year old active individuals through storytelling advertisements showing struggles overcome with energy. The campaign emphasized
Evaluate - Evian and Lucozade.docx
The Evian campaign featured babies doing tricks on Evian bottles in print ads and to music in video ads. It targeted young women and mothers seeking a healthy lifestyle. The aim was to promote water and its health benefits. Consistency was shown through the pink background and messages about feeling younger from drinking water.
The Lucozade campaign featured people drinking Lucozade and feeling energized. It targeted 18-25 year olds and aimed to promote the drink's benefits. Consistency came from consistently showing the product and house colors/logo. Both campaigns were memorable but Evian was more effective at representing the company due to its deeper meaning beyond just selling water.
Fresh direct creative_developement_research_report
The document provides a creative brief and research report for an advertising campaign for FreshDirect, an online grocery delivery service expanding into Philadelphia. The report details 4 advertisement concepts that were tested through online surveys and focus groups of parents. Ad #3, featuring colorful food images, received the most positive feedback and was believed to best convey FreshDirect's message of convenience for parents. The report recommends further refining Ad #3 and launching it as part of a campaign to raise awareness of FreshDirect's services among Philadelphia parents.
The evolution of Dove as a Brand
this presentation gives us the insights of how Dove developed as a brand and what were the strategies adopted by it to succeed in the highly competitive market
Unilever case study
Unilever teamed up with Trinity Mirror to encourage communities to join in The Patron's Lunch celebrations, with a four-page pull out providing tips, tricks and recipes on how to host the ultimate local street party.
Case Study on Axe and Dove (Unilever)
Unilever is a global consumer goods company that operates in over 190 countries with over 400 brands. Two of Unilever's most popular personal care brands are Dove and Axe. Dove and Axe use different marketing strategies to appeal to their target demographics - Dove targets women with messages of inclusiveness and real beauty, while Axe targets younger men through humor and sexuality. Both brands have been very successful in boosting Unilever's sales through unconventional and engaging advertising campaigns.
Dove case study
Dove launched its "Real Beauty Sketches" campaign in 2013 to promote a more inclusive definition of beauty. The viral video showed women describing themselves to a sketch artist who drew them based on someone else's description, revealing that others see them in a more positive light than they see themselves. The campaign was highly successful, generating over 114 million views and winning a Cannes Lions Grand Prix award. It helped increase Dove's sales by 6% and attracted significant positive media attention. Dove has since expanded the campaign and aims to reach 15 million girls with their message of self-esteem by 2015.
Orville Redenbacher's Case Study
Orville Redenbacher popcorn sales are declining as the brand is not top of mind for consumers. The document proposes engaging mothers on social media to promote sharing popcorn as a way for families to bond. It suggests a "Share-a-Bowl" campaign on social media where mothers share memories of family moments around a popcorn bowl. In-store displays should focus on creating moments like movie nights rather than price and reinforce popcorn as facilitating quality family time. The goal is to reconnect loyal customers and make Orville Redenbacher synonymous with family experiences.
EOS Advertising Campaign
The document outlines a campaign strategy created by 241st Street Advertising for EOS Products to promote their "Evolve Every Day" campaign targeting women ages 18-34. The campaign aims to increase awareness of EOS' lip balms, hand lotions, body lotions, and shaving creams by highlighting how the products help women grow confident both mentally and physically through their natural ingredients. Print, television, online, and outdoor advertisements will feature women in everyday situations and convey that using EOS products allows women to achieve success while maintaining self-care.
Dove evolution of a brand
Dove evolved from a soap brand launched by Unilever in 1957 to focus on skin moisturization. In 2004, Dove launched "The Campaign for Real Beauty" to promote a wider definition of beauty using ordinary women. This provocative campaign increased buzz through viral YouTube videos and talk show appearances. Unilever supported the campaign through advertising, public relations that emphasized emotional connections, and the Dove Self-Esteem Fund. As a result, Dove saw major brand growth and was identified as one of the top gaining brands in brand health in 2006 due to its expanded product lines and the success of "The Campaign for Real Beauty."
Dove: Evolution of a brand
Dove evolved from a soap brand launched by Unilever in 1957 to focus on skin moisturization. In 2004, Dove launched "The Campaign for Real Beauty" to promote a wider definition of beauty using ordinary women. This provocative campaign increased buzz through viral YouTube videos and talk show appearances. Unilever supported the campaign through advertising, public relations, and the Dove Self-Esteem Fund while decentralizing brand management between brand development and local brand building teams. As a result, Dove experienced major growth and was identified as one of the top gaining brands in brand health by 2006.
researching drink adverts COMPLETE!.pptx
The document provides an analysis of advertising campaigns by Evian and Lucozade mineral water companies. For Evian, the summary describes the famous CGI baby advert from 2009 featuring babies dancing to music while holding Evian bottles. It then discusses Lucozade's 2018 "David vs Goliath" advert showing David energized after drinking Lucozade to face Goliath. Finally, it analyzes both companies' aims to increase sales, target audiences of adults for Evian and young adult males for Lucozade, and messaging around feeling and looking younger from Evian and energy from Lucozade.
Dove
This document provides an overview of Unilever and their Dove brand. It discusses Dove's history from the 1940s to present, their target demographics of males and females aged 18-34 from upper middle class families. The document outlines Dove's marketing strategies and mix, including their societal focus on building women's self esteem. Market research shows many women are dissatisfied with their appearance. Dove's advertising campaigns like "Real Beauty Sketches" are discussed as part of their implementation efforts to change perceptions of beauty.
Unilever(AXE & Dove) Case Study
This document discusses marketing strategies for Unilever brands Dove and Axe. It explains that Dove speaks to women with a different tone than competitors and has had successful campaigns like "Real Beauty" and films. Dove also uses social media like Facebook and mobile apps effectively. Axe launched in 1983 and appeals to young men with an aesthetic and aspirational approach. It partners with networks like MTV and uses digital marketing like YouTube ads and mobile apps. Both brands understand consumers and use word-of-mouth, social media, and mobile marketing for interaction and growth.
Unilever's real beauty campaingn for dove
The document summarizes Unilever's "Campaign for Real Beauty" marketing campaign for their Dove brand. It discusses the history of Unilever and Dove, the goals of the campaign launched in 2005 to feature women of various body types, and the positive reception and increased sales it received. It also reviews Dove's consumer behavior, customer satisfaction, and marketing strategies in India.
Dove campaign for real beauty
Unilever launched its "Campaign for Real Beauty" in 2004 through its Dove brand. The campaign was designed by Ogilvy & Mather and aimed to challenge stereotypes of beauty promoted by the industry by featuring real women of various ages and body types in its advertising. A survey conducted for the campaign found that most women did not consider themselves beautiful by typical standards. The campaign was intended to make more women feel beautiful by presenting a wider definition of beauty and raising awareness of unrealistic media portrayals. It contributed to increased sales and brand recognition for Dove.
207368168 fair-and-lovely-marketing
This document provides an overview of Unilever Pakistan and its skin lightening brand Fair & Lovely. It discusses that Unilever Pakistan was established in 1958 and is now the largest fast moving consumer goods company operating in Pakistan. It also notes that Fair & Lovely is Unilever's leading skin lightening cream for women, developed in 1975. The document outlines Fair & Lovely's products, promotion strategies including TV, magazines and billboards, and discusses its value proposition, pricing, delivery chain and innovation. It concludes that Fair & Lovely remains the market leader but faces increased competition that it must be proactive to address.
Week 4 Written AssignmentFor this assignment, students will add.docx
Week 4: Written Assignment
For this assignment, students will address the following questions, based on Chapter 7 of their textbook.
1. Create scenarios from research or personal experience to illustrate how each of the following affect a consumer’s motivation to conduct an external search: involvement, perceived risk, perceived costs and benefits, and the consideration set
2. When would a consumer be more likely to conduct an external search by brand rather than by attribute?
3. What variables affect the consumer’s ability to process information in an external search?
Week 3: Written Assignment
Please, read and analyze the case study
Nostalgia Marketing Brings Memories back, located in the folder
Recommended Readings for this Week (Downloadable) and also below.
Write a 4-page essay answering the discussion questions at the end of the case, including a cover and reference page. Essay must be in APA format with at least two (2) citations and references; one can be the textbook.
Nostalgia Marketing Brings Memories Back
Many different marketers, from cat-food manufacturers to insurance firms, are evoking positive memories of the past to capture the imagination of consumers through nostalgia marketing. Whether they’re bringing back old jingles, slogans, images, logos, characters, or brands, marketers want to jolt consumers’ memories. Feeling pressured by today’s fast-paced, high-tech world, many consumers are receptive to familiar ads and products they associate with their younger days and bygone times they remember fondly.
Meow Mix cat food, owned by
Del Monte Foods, recently resumed the use of its decades-old advertising jingle, after a 16-year hiatus. The jingle is a series of “meows” set to a simple tune that plays as viewers watch cats “mouth” the words during the commercials. “The Meow Mix Jingle brings back a sense of nostalgia and is a classic advertising spot that many people can even recite by memory,” explained the brand’s marketing director. The jingle is so memorable that 50 percent of consumers surveyed
before the new ads aired said they had heard the jingle during the previous 18 months, even though it had not been used for more than a decade.
Comic-strip characters from the 1960s are helping
MetLife appeal to consumers who smile when they see Charlie Brown, Snoopy, and other Peanuts characters in the insurance company’s ads and social media posts. Before debuting a new commercial during the Super Bowl, MetLife used its
Facebook page to post “comments” by Peanuts characters. After the game, MetLife posted additional character scenes online to keep the buzz going. Why use nostalgia for Snoopy to market life insurance? “It definitely takes people back, and we wanted to start a dialogue,” says a company executive.
Volkswagen, Audi, and other car companies frequently play on nostalgia for old rock songs to reach target audien.
Similar to Design ppt (20)
[Project] Consumer Perception and strategies of DOVE Soap
[Project] Consumer Perception and strategies of DOVE Soap
Fresh direct creative_developement_research_report
Fresh direct creative_developement_research_report
Week 4 Written AssignmentFor this assignment, students will add.docx
Week 4 Written AssignmentFor this assignment, students will add.docx
Recently uploaded
定制美国西雅图城市大学毕业证学历证书原版一模一样
原版一模一样【微信：741003700 】【美国西雅图城市大学毕业证学历证书】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Heuristics Evaluation - How to Guide.pdf
This guide helps identify potential issues related to navigation, clarity, consistency, and other factors that can affect user experience.
UNIT IV-VISUAL STYLE AND MOBILE INTERFACES.pptx
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
Graphic Design Tools and Software .pptx
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
ARENA - Young adults in the workplace (Knight Moves).pdf
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
一比一原版(UW毕业证)西雅图华盛顿大学毕业证如何办理
UW毕业证学历书【微信95270640】做UW文凭、办UW文凭、买UW文凭Q微信95270640买办国外文凭UW毕业证买学历咨询/代办美国毕业证成绩单文凭、办澳洲文凭毕业证、办加拿大大学毕业证文凭英国毕业证学历认证-毕业证文凭成绩单、假文凭假毕业证假学历书制作仿制、改成绩、教育部学历学位认证、毕业证、成绩单、文 凭、UW学历文凭、UW假学位证书、毕业证文凭、、文凭毕业证、毕业证认证、留服认证、使馆认证、使馆证明 、使馆留学回国人员证明、留学生认证、学历认证、文凭认证、学位认证
(诚招代理)办理国外高校毕业证成绩单文凭学位证,真实使馆公证（留学回国人员证明）真实留信网认证国外学历学位认证雅思代考国外学校代申请名校保录开请假条改GPA改成绩ID卡
1.高仿业务:【本科硕士】毕业证,成绩单（GPA修改）,学历认证（教育部认证）,大学Offer,,ID,留信认证,使馆认证,雅思,语言证书等高仿类证书；
2.认证服务: 学历认证（教育部认证）,大使馆认证（回国人员证明）,留信认证（可查有编号证书）,大学保录取,雅思保分成绩单。
3.技术服务：钢印水印烫金激光防伪凹凸版设计印刷激凸温感光标底纹镭射速度快。
办理西雅图华盛顿大学西雅图华盛顿大学毕业证假文凭流程：
1客户提供办理信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：我们有专业老师帮你查询）；
2开始安排制作毕业证成绩单电子图；
3毕业证成绩单电子版做好以后发送给您确认；
4毕业证成绩单电子版您确认信息无误之后安排制作成品；
5成品做好拍照或者视频给您确认；
6快递给客户（国内顺丰国外DHLUPS等快读邮寄）
-办理真实使馆公证（即留学回国人员证明）
-办理各国各大学文凭（世界名校一对一专业服务,可全程监控跟踪进度）
-全套服务：毕业证成绩单真实使馆公证真实教育部认证。让您回国发展信心十足！
（详情请加一下 文凭顾问+微信:95270640）欢迎咨询！实伙伴平时山娃上学阿黑也摇头晃脑地跟去暑假用不着上学阿黑更是天天围着山娃转山娃上山除了察看埋下的野兽铁夹子看护早上逐上山的大黄牛外也觅着采草药摘红菇积攒起来拿到镇上卖山娃知道母亲身体不好家里盖新房也欠了不少钱总想趁假期赚点钱在校寄宿时用不着老向爷爷奶奶要盛夏的乡村仍旧清凉清清爽爽的山娃也过得自由自在不知为啥山娃总情不自禁地思念起城里的父亲每年暑假瞅见远乡近邻的小伙伴都争先恐后地往城里跑山娃就更思片
Game Concept Presentation for Ukrainian Mythology Based Game With Designs
The Game Concept created as a Final Project piece for college. Creative Media year 2 student
Technoblade The Legacy of a Minecraft Legend.
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
SECURING BUILDING PERMIT CITY OF CALOOCAN.pdf
How to apply for building permit in the city of Caloocan?
What is a building permit?
Who applies for building permit?
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
原版一模一样【微信：741003700 】【美国中央华盛顿大学毕业证双学位证书】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Top Interior Designers in Bangalore.pdf1
Decormart Studio is widely recognized as one of the best interior designers in Bangalore, known for their exceptional design expertise and ability to create stunning, functional spaces. With a strong focus on client preferences and timely project delivery, Decormart Studio has built a solid reputation for their innovative and personalized approach to interior design.
International Upcycling Research Network advisory board meeting 4
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
Revolutionizing the Digital Landscape: Web Development Companies in India
Discover unparalleled creativity and technical prowess with India's leading web development companies. From custom solutions to e-commerce platforms, harness the expertise of skilled developers at competitive prices. Transform your digital presence, enhance the user experience, and propel your business to new heights with innovative solutions tailored to your needs, all from the heart of India's tech industry.
Connect Conference 2022: Passive House - Economic and Environmental Solution...
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Practical eLearning Makeovers for Everyone
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
学校原件一模一样【微信：6496090 】【(LSBU毕业证书)伦敦南岸大学毕业证成绩单】【微信：6496090 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微6496090
【主营项目】
一.毕业证【q微6496090】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微6496090】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理(LSBU毕业证书)伦敦南岸大学毕业证【微信：6496090 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理(LSBU毕业证书)伦敦南岸大学毕业证【微信：6496090 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理(LSBU毕业证书)伦敦南岸大学毕业证【微信：6496090 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理(LSBU毕业证书)伦敦南岸大学毕业证【微信：6496090 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Timeless Principles of Good Design
Timeless Principles of Good Design from my 2015 Presentation at TYPO SF
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
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ARENA - Young adults in the workplace (Knight Moves).pdf
ARENA - Young adults in the workplace (Knight Moves).pdf
Game Concept Presentation for Ukrainian Mythology Based Game With Designs
Game Concept Presentation for Ukrainian Mythology Based Game With Designs
Virtual Tour Application Powerpoint for museum of edinburgh
Virtual Tour Application Powerpoint for museum of edinburgh
International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4
Revolutionizing the Digital Landscape: Web Development Companies in India
Revolutionizing the Digital Landscape: Web Development Companies in India
Connect Conference 2022: Passive House - Economic and Environmental Solution...
Connect Conference 2022: Passive House - Economic and Environmental Solution...
Design ppt
- 1. UBER EATS Uber Eats (previously stylized as UberEATS) is an American online food ordering and delivery platform launched by Uber in 2014 and based in San Francisco, California. Users can order food from participating restaurants on their website or with a smartphone/tablet application (only iOS and Android).
- 2. Ad 1- Nivea fruity lip balm ad 40K people liked this post and there are 297 comments
- 3. This are some of the responses nivea got on this ad
- 4. I like this ad as it says all about the product. The colour of the ad attracts the audience. It is very creative ad. It also connected with the emotions of the customer because they showed the bff relation on valentine’s day and showed that our lips and nivea lip balm are best friends.
- 5. Ad 2 - Nivea Creme 211 people liked this post and there are 145 comments and 64 shares
- 6. This are some of the responses Nivea got on this ad
- 7. This ad has very beautifully used colours and lines and shapes. And gave people opportunity to share their bed time rituals and live those moments again!!!
- 8. Ad 3- Investica Mutual Funds 4.7K people liked this post and there are 15 comments and 2 shares
- 9. This are some of the responses Investica got on this ad
- 10. I like this ad as the shapes, typography & colours of the ad shows the classy look.The square of different size shows about mutufal funds of investing in different companies. And the ad is saying all about the purpose of the ad. As it says that your child is dreaming about future so you should start saving by investing with Investica.
- 13. Facebook Ad - 1
- 14. Facebook Ad - 2