Download to read offline
Design Powerpoint Final
- 1. Design, Business, andInnovation Amanda Lastella Design Thinking, Tim Brown Created step-by-step representation of process of creating design innovation
- 2. Design, Business, andInnovation Amanda Lastella Design Thinking, Tim Brown Inspiration Considers problem facing business/ community Technology, constraints, seeking out new ideas
- 3. Design, Business, andInnovation Amanda Lastella Design Thinking, Tim Brown Ideation Proposed solutions Creation of MANY prototypes Communication
- 4. Design, Business, andInnovation Amanda Lastella Design Thinking, Critical Question 1 What could happen if an innovator doesn’t test his or her prototype, and instead moves on to the production phase of a product? “Companies are not required to provide any safety data when they notify the agency about a new chemical, and they rarely do it voluntarily…” Ian Urbina: “Think those Chemicals have been Tested?”, New York Times
- 5. Design, Business, andInnovation Amanda Lastella Design Thinking, Critical Question 2 Why is communication a key component of the design thinking process? “…failure to ask important relevant questions” Dennis S. Gouran: “A Critical Analysis of Factors Related to Decisional Processes Involved in the Challenger Disaster“
- 6. Design, Business, andInnovation Amanda Lastella Going Deeper, Seeing Further… Consider the background of the costumers/ consumers
- 7. Design, Business, andInnovation Amanda Lastella Going Deeper, Seeing Further… Layer those backgrounds to find patterns/ consistencies
- 8. Design, Business, andInnovation Amanda Lastella Going Deeper, Seeing Further… See whether or not extreme ends of a spectrum can offer insight into issue
- 9. Design, Business, andInnovation Amanda Lastella Going Deeper, Seeing Further… Learn about backgrounds of employees within company Can they be shifted?
- 10. Design, Business, andInnovation Amanda Lastella Going Deeper, Seeing Further… Look into backgrounds of all people involved in business/ economic network
- 11. Ethnographic Research, Walkingto Art Studio Girl on left: Carrying white bag with art projects Girl on right: Helping girl on left carry black box with art supplies Design, Business, and Innovation Amanda Lastella
- 12. Ethnographic Research, WatchingVarious Edited Videos Guy in red sweatshirt showing group video editing app He is leading most of the conversation Design, Business, and Innovation Amanda Lastella
- 13. Ethnographic Research, Playingthe Piano Guy in red sweatshirt playing on piano for the rest of the group Piano against red wall with various drawings and paintings hanging above it Design, Business, and Innovation Amanda Lastella
- 14. Ethnographic Research, Filming Guyin red sweatshirt recording girl in leather jacket (not seen in photo) using video editing app he had shown earlier Room has video games stacked against the wall (right) and clothes in closet (centered behind guy) Design, Business, and Innovation Amanda Lastella
- 15. Ethnographic Research, Noteson Participants The guy in the group appears deeply interested in film making, including the girl wearing the black leather jacket in various edited videos Design, Business, and Innovation Amanda Lastella
- 16. Ethnographic Research, AdditionalNotes Girl in black leather jacket likes to get involved and help others carry equipment/ record content Amanda LastellaDesign, Business, and Innovation
- 17. Ethnographic Research, AdditionalNotes Girl in blue sweatshirt involved in art class, works outside on projects, has a lot of supplies to carry around campus with her Amanda LastellaDesign, Business, and Innovation
- 18. The ability tocarry around equipment was limiting to all three participants The two girls: art equipment The guy: camera/ filming equipment Ethnographic Research Findings Design, Business, and Innovation Amanda Lastella
- 19. Design, Business, andInnovation Amanda Lastella Interviewing Humans Interview’s main focus: the participants Interviewer there merely as a guide
- 20. Design, Business, andInnovation Amanda Lastella Interviewing Humans Do NOT include personal stories/ anecdotes
- 21. Design, Business, andInnovation Amanda Lastella Interviewing Humans Since focus is on the participant, make him or her feel at ease Helps participant open up
- 22. Design, Business, andInnovation Amanda Lastella Interviewing Humans Listen more than you speak Goal is to gain more information from this person, keep that focus
- 23. Design, Business, andInnovation Amanda Lastella Interviewing Humans Clarify vague answers “Why is that?”, “Tell me more about that.”
- 24. Design, Business, andInnovation Amanda Lastella Interview Planning: Introductions Ok, so just start off with introducing yourself. So, how are you doing? What do you like to do for fun? You’re a Hofstra student, right? What are some of your classes? What’s your favorite class?
- 25. Design, Business, andInnovation Amanda Lastella Interview Planning: Moving into Main Focus What kind of art projects do you do? What was your favorite one? What are some of the more difficult aspects of art? Is there anything you wish you could change about the class? Is there anything that would make the difficult parts of it easier to manage?
- 26. Interview Planning: MainFocus Design, Business, and Innovation Amanda Lastella How do you bring your art supplies to school everyday? Is it easy to get those supplies to class? What do you think would make it easier to get those supplies to class? Would making it easier to get to different locations easily with your supplies make you more motivated to do artwork? Thank you so much for your time. Do you have any more comments about what we discussed?
- 27. Design, Business, andInnovation Amanda Lastella Edited Interview
- 28. Design, Business, andInnovation Amanda Lastella Interview Findings Process of making art Time consuming Drawing, planning piece/work, painting/drawing the final product
- 29. Design, Business, andInnovation Amanda Lastella Interviewing Findings Supplies Lots of supplies needed to make artwork Expensive Heavy, difficult to carry around Takes more time to carry supplies
- 30. Design, Business, andInnovation Amanda Lastella Peer to Peer Documentation Girl in black jacket fixing hair with mirror Background: Two beds, right one lined with stuffed animals on top
- 31. Design, Business, andInnovation Amanda Lastella Peer to Peer Documentation Girl in black jacket fixing brushing hair in front of large mirror Clothes hanging on bed post One lamp lighting most of room Mirror surrounded with jewelry and hair products
- 32. Design, Business, andInnovation Amanda Lastella Peer to Peer Documentation Girl in flannel shirt showing showing charcoal Girl in black looking at tube of paint Box on floor with art supplies Beds in background, both unmade
- 33. Design, Business, andInnovation Amanda Lastella Peer to Peer Documentation Close up of art supply box Large paint tubes in back (acrylic) Top part of box (in front) has various pens, charcoals, other drawing supplies
- 34. Design, Business, andInnovation Amanda Lastella Peer to Peer Documentation Left: stack on video game covers, remote on top Top Right: different game systems and other game discs either stacked on top of each other or in boxes Bottom Right: school books and folders
- 35. Design, Business, andInnovation Amanda Lastella Peer to Peer Documentation Observations Room Low lighting Pink walls with white, sparkly ceiling Two unmade beds
- 36. Design, Business, andInnovation Amanda Lastella Peer to Peer Documentation Observations Organization: Room Many items thrown around room Stacked on top of each other Method to the madness: General idea of where items belong ex. Video games on shelf, clothes in closet, stuffed animals on bed
- 37. Design, Business, andInnovation Amanda Lastella Peer to Peer Documentation Observations Organization: Supply Box Heavy items in bottom compartment -ex. Paint tubes Light items on top “shelf” -ex. Pens, pencils, charcoals
- 38. Design, Business, andInnovation Amanda Lastella Peer to Peer Documentation Findings Amount of “Stuff” Supply box All possible art supplies girl in flannel could need/use Room Various clothes, video games, game systems, remotes
- 39. Design, Business, andInnovation Amanda Lastella Peer to Peer Documentation Findings Room: Necessity for organization Ability to put belongings in more clear, organized spaces Necessity for mobility Difficult to find, gather, and carry belongings should need to move arise
- 40. Design, Business, andInnovation Amanda Lastella Peer to Peer Documentation Findings Supply Box: Necessity for better mobility Box itself very large, difficult to manage/ carry around Heavy Lots of supplies in one place
- 41. Design, Business, andInnovation Amanda Lastella Desk Research, Business Sites “There’s Magic in Mess: Why you should Embrace a Disorderly Desk” Disorder creates order in itself Messy piles on desk create computer-like memory cache https://www.ft.com/content/e6f82da0-8b4d-11e6-8cb7-e7ada1d123b1
- 42. Design, Business, andInnovation Amanda Lastella Desk Research, Business Sites “Interview: Artist Susan Rothenberg” Describes art process ”….has been known to repaint even after the canvases have been hung on the gallery walls.” ”’I threw out a lot of work… I started it…. my usual process… then I just thought, I don’t want it in my studio.’” https://www.ft.com/content/667f8384-83bf-11e6-8897-2359a58ac7a5
- 43. Design, Business, andInnovation Amanda Lastella Desk Research, Business Sites “Pure Storage: Not Whirr-king Out” Failing storage company Trying to replace old hard disc drives with flash storage Most customers moving to cloud, removing need for storage, and this company, altogether https://www.ft.com/content/b597a666-7fa2-11e6-8e50-8ec15fb462f4? ftcamp=published_links%2Frss%2Flex%2Ffeed%2F%2Fproduct
- 44. Design, Business, andInnovation Amanda Lastella Desk Research, Business Sites “Nano-Machine Inventors win Nobel Chemistry Prize” Creation of nano-machines through organic material “’…demonstrates how the miniaturization of technology can lead to a revolution’” https://www.ft.com/content/ac7ac9aa-8add-11e6-8aa5-f79f5696c731
- 45. Design, Business, andInnovation Amanda Lastella Desk Research, Business Sites “Nvidia Shows off Smaller Artificial Intelligence Computer for Baidu Car” Creating more efficient AI computer for self-driving cars: SMALLER system- systems like this more in demand, progression towards smaller technologies http://www.reuters.com/article/us-nvidia-computer-idUSKCN11J08F
- 46. Design, Business, andInnovation Amanda Lastella Using nano-technology, a small carrying device can store 100x its weight via a flash storage-like method. Scanning a given item and shrinking it down to a small, manageable size, the device then saves the item within its system and calls it back up to return to its actual size when needed by the user. Typical users include artists that manage a large amount of equipment, parents of children that need to store toys, and students with overwhelming amounts of school supplies. Business Proposal
- 47. Design, Business, andInnovation Amanda Lastella Item being shrunk and device itself Location of item at start of process Process to shrink item Calling up item in database Enlarging item back to normal size Infographic Elements
- 48. Design, Business, andInnovation Amanda Lastella Infographic Sketches
- 49. Design, Business, andInnovation Amanda Lastella Infographic Sketches
- 50. Design, Business, andInnovation Amanda Lastella Infographic Sketches
- 51. Design, Business, andInnovation Amanda Lastella Infograph
- 52. Design, Business, andInnovation Amanda Lastella Imagined Product/ Service in Situ Visualization Selected Environment and User Image
- 53. Design, Business, andInnovation Amanda Lastella Imagined Product/ Service in Situ Visualization Selected Device Image
- 54. Design, Business, andInnovation Amanda Lastella Imagined Product/ Service in Situ Visualization Selected Device Image
- 55. Design, Business, andInnovation Amanda Lastella Imagined Product/ Service in Situ Visualization Selected Device Image
- 56. Design, Business, andInnovation Amanda Lastella Imagined Product/ Service in Situ Visualization
- 57. Design, Business, andInnovation Amanda Lastella Design Thinking for Educators, Ideo Overall guide for teachers to use design thinking process in and out of classroom Mainly focuses on the process of design thinking, and uses the field it’s addressing (education) as examples or supplements
- 58. Design, Business, andInnovation Amanda Lastella Design Thinking for Educators, Ideo Goes over issues faced by most teachers ex. Students not focusing, parents not communicating, rooms can’t promote learning for different types of students, teachers don’t cooperate
- 59. Design, Business, andInnovation Amanda Lastella Design Thinking for Educators, Ideo Introduces design thinking as a “mindset,” different way of looking for solutions (pg.11) ”Human centered”- promotes “empathy” between coworkers and those affected by given system ”Collaborative”- encourages team-building ”Optimistic”- belief that change can occur ”Experimental”- allows for sharing of new ideas and embraces failure as a means to success
- 60. Design, Business, andInnovation Amanda Lastella Encourages “stepping out of your zone of comfort” (pg.16) Aids in discovery of new ideas Allows for communication between groups that wouldn’t otherwise reach out to one another Helps break “routine” Design Thinking for Educators, Ideo
- 61. Design, Business, andInnovation Amanda Lastella Design Thinking for Educators, Ideo Gives steps teachers from Ormondale Elementary School used to redesign their school: Discovery Interpretation Ideation Experimentation Evolution
- 62. Design, Business, andInnovation Amanda Lastella Process begins with identifying the issue- similar to “ideation” stage from Tim Brown List current or future problems Keep issue as simple as possible Work out time and financial constraints Design Thinking for Educators, Ideo
- 63. Design, Business, andInnovation Amanda Lastella Notes how to “Define your Audience”- learning about all the people that will be involved/ affected by process: People directly involved with study Colleagues/ administrators Outlier groups/ extremes Design Thinking for Educators, Ideo
- 64. Design, Business, andInnovation Amanda Lastella Selecting Research Participants Create specific descriptions of possible participants Plan where interview will take place and possible activities Take notes on interview Design Thinking for Educators, Ideo
- 65. Design, Business, andInnovation Amanda Lastella Preparation for Interviews Create question guide Get all contact details Have camera Thank you gifts (if necessary) Design Thinking for Educators, Ideo
- 66. Design, Business, andInnovation Amanda Lastella Using participants’ self-documentation Helps understanding a person’s viewpoint/ experiences Design Thinking for Educators, Ideo
- 67. Design, Business, andInnovation Amanda Lastella Interpretation Take information and makes “insights” “Involves storytelling” Design Thinking for Educators, Ideo
- 68. Design, Business, andInnovation Amanda Lastella Methods for sharing stories: Make dedicated space Listen to everyone’s stories Take bits of information and record for whole group Design Thinking for Educators, Ideo
- 69. Design, Business, andInnovation Amanda Lastella What to include in stories: ”Personal details” Draw attention to most useful or interesting parts “Motivations” and frustrating “barriers” of participants How participants interacted with environment ”Remaining questions” Design Thinking for Educators, Ideo
- 70. Design, Business, andInnovation Amanda Lastella Putting together larger themes of findings: Connect stories together Show findings to others to get outside opinions Let go of unimportant findings Design Thinking for Educators, Ideo
- 71. Design, Business, andInnovation Amanda Lastella Brainstorming preparations Have a “well-defined topic” in mind Use a room with lots of space to facilitate movement Use tools like post-its and markers Include people outside of working group Limit sessions to an hour to have consistent focus Design Thinking for Educators, Ideo
- 72. Design, Business, andInnovation Amanda Lastella Encourage building off of ideas Don’t limit others’ proposals or try to throw them out, they can be inspiration or fuel for another idea Design Thinking for Educators, Ideo
- 73. Design, Business, andInnovation Amanda Lastella “Reality Check” Examine the idea itself: what does it really mean? Keep constraints in mind and come up solutions for those Build on idea Let go of implausible ideas Design Thinking for Educators, Ideo
- 74. Design, Business, andInnovation Amanda Lastella Types of prototypes: Storyboard- imagine complete experience involved with idea through images, sketches, text, cartoons, etc. Fake advertisement- promoting best parts of idea Model- 3-D representation of idea Role-play- outlines experience felt through idea Design Thinking for Educators, Ideo
- 75. Design, Business, andInnovation Amanda Lastella Refining the idea in the future Find new tasks to improve idea and assign leaders for those tasks Make a timeline for identified tasks Create regular check-in meetings (about 30 minutes long) to keep group updated, share concerns, and come up with new ideas Design Thinking for Educators, Ideo
- 76. Design, Business, andInnovation Amanda Lastella Create larger network/ community to share ideas with Invite “colleagues, experts, and friends” ”Include people you feel comfortable sharing new ideas and frustrations with” Create check-in meetings for this larger group, too Design Thinking for Educators, Ideo