Holden & Sons is a creative agency formed by Peter Holden to deliver ideas to clients across industries. The agency has a team of experienced designers, writers, and programmers. This document provides details for a new client website project, including objectives to raise awareness and drive sales, target audiences and their demographics, a brief on the desired modern design, and details on search engine optimization, social media strategy, and content management needs.

1. 1. About us: the Holden & Sons team
2. Client briefing document.
Holden and Sons Websites:
www.productionenterprise.com
www.kettlebellfituk.com
www.zest4lifeuk.com
www.foliobusinesslaw.co.uk
1st October 2010
www.lubyou.co.uk
www.uk-print.co.uk
www.clear-living.co.uk
Websites.

2. 1. About us: the
Holden & Sons team
Having worked in senior creative roles in established Team members
Manchester advertising agencies, Peter Holden decided to
form his own agency and deliver big ideas - whatever the size Peter Holden
of budget - to a wide range of clients from leading national Creative Director.
brands to small local business.
A creative heavyweight who brings 40 years experience to
The result is Holden and Sons. With the emphasis on sound each project. He was Deputy Creative Director of Royds (now
creative solutions, which give lasting value to clients, we McCanns), Creative Director of Harrison Cowley Manchester
provide a comprehensive communications service, from and has accounts like Girobank, Dunlop, Kellogg's, Bradford
corporate identity design and literature to advertising & Bingley, Airwick, BNG, Booths and Matalan under his belt.
campaigns, packaging, website design and more.
Michele Milliken
Peter has been joined by his three sons, in addition to a small Writer.
but very experienced team of communication professionals.
He also knows and works with the best in the business across A copywriter with London and Manchester agency experience
a diverse range of communication disciplines and can tailor a spanning some 25 years, working with clients who include:
team to meet the specific needs of a project. Newforge Foods, Yorkshire & Humberside Tourist Board,
Aer Lingus, Royal Insurance, Trebor Basset, Making Space,
With many so-called ideas nothing more than ‘pretty Airwick, BNG, Booths, The Eve Appeal and Matalan.
graphics,’ Peter is a true ideas craftsman in the real sense of
the word. So at Holden and Sons, we use technology as a tool Ted Holden
and not as a substitute for the imagination. That's why the Account Director.
agency portfolio is so rich in diversity - and why we enjoy such
long standing and productive relationships with our clients. An Account Director with over 10 years experience running
his own printing company Ted has joined the family business
heading up the print management side of the business as well
as his role as Account Director. Ted’s account experience
includes: Argos, Asda-Living, BBC, BNG, The Eve Appeal,
e-on, Matalan, Manchester United FC, NHS, Manchester City
Council and Trafford Council.
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3. Tim Holden Jonny Wood
Lead designer and Web standards guarantor. Designer and Usability Specialist
A successful artist in his own right, Tim has taken his talent Jonny has 10 years experience designing for Print and Web.
and his Royal Academy of Arts experience into the digital Passionate about design, with an eye for detail. Jonny believes
world to bring a creative eye to animation, graphic and web design should be about improvement and advancement,
design. creating something that does not just look better, but works
better.
Expertise XHTML, HTML5, CSS 2.0 and CSS 3.0
Adobe Creative Suite 4 Expertise XHTML, CSS 2.0 and CSS 3.0 and JavaScript
Adobe Creative Suite 4.
Edward Genochio
A Cambridge graduate. Web strategist and lead programmer. James Carter
Programmer specialising in Content Management and
Edward has been creating websites since 1998. In 2000 he Customer Relation Management, Systems.
established his own successful web development and
strategy business. James has been programming since being a child. He has 5
years professional experience as a consultant to firms like
He sold his successful business in 2004. Then he bought a Zurich and the Home Delivery Network.
bicycle, which he pedalled all the way to China. On arrival in
Hong Kong he turned around and cycled back again, covering Expertise PHP, ASP and ASP.net, CGI Scripts, Java, C++ and
42,000 solo kilometres - spending two years in the saddle. Python.
Now happily reunited with his laptop, he has recently worked Holden and Sons Websites:
on the development of an online audio and video media www.productionenterprise.com
library, and a website for a large membership organisation www.kettlebellfituk.com
with a focus on events and customer relationship www.zest4lifeuk.com
management. www.foliobusinesslaw.co.uk
www.lubyou.co.uk
He speaks Russian, Chinese, PHP and JavaScript. www.uk-print.co.uk
www.clear-living.co.uk
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4. 2. Client briefing
document.
4. Target Audience(s):
Be as specific as possible about who the target audiences
are. Provide as accurate a breakdown of the demographics
as possible.
1. About your organisation: Gender
Age range
Please give a profile of your business Location (county, national, international, rural, city)
Mission statement Are there any special accessibility considerations for those
Describe the services/products offered with disabilities?
Who are your main competitors
What makes you unique or different in your market place. 5. Design and Usability:
2. Objectives of the new website: Give us a brief description that characterises the look and
feel you want the site to achieve.
Strategy - what are the goals of the website?
Provide URLs of websites you regard as good examples of
For example raising awareness, drive sales, create a social what you want.
network, gather customer information. URLs to websites you think fail are also useful.
3. Website content and functionality:
6. Search Engine Optimisation:
What is the scope of the website?
For us to get a clear picture of how you would like to be found
Break down the site into sections with the functionality and on the search engines we need a list of key words that are
features that you would like to see within each. relevant to your organisation and the core services or
products it provides.
What does the site need from the end users point of view?
7. Your Web Presence and Online Marketing:
And what does the site need from your point of view?
For example what features would you need from a Content Let us know about any social media sites you use or would
Management system? like to start using.
What other online marketing techniques are you using or
would like to develop. For example do you need an HTML
email newsletter?
8. Any other useful information?
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5. Contact details
Peter Holden
Mobile: + 44 (0)7831 498 270
Email: peter@holdenandsons.co.uk
www.holdenandsons.co.uk
Office: + 44 (0)161 445 4654
Address: 18 Maplewood, 117 Nell Lane,
Manchester M20 2DU, United Kingdom
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