Mobility as a Service has emerged as a new paradigm that is focused on people's transportation needs rather than vehicle ownership. The document discusses key learnings from building a Mobility as a Service business over the past 5 years, including that a human-centric design allows people to utilize different transportation modes without boundaries, and that the future of mobility will be built around people rather than cars. It also outlines some strategies for Mobility as a Service businesses, such as having a clear long-term vision, developing a concrete strategy, partnering with existing experts, gathering customer feedback, and balancing strategic execution with the overall vision.

1. 5 years since the hype
began: Key learnings
from building business
in Mobility as a Service
Sonja Heikkilä
044 078 4430
sonja.heikkila@nordkapp.fi
Business Design Director
Mobility Services

2. 5 years ago

4. Vehicle-centric design
leads to isolation.
Human-centric design lets
us forget boundaries and
fully utilise all travel modes.

5. Mobility as a Service is a
paradigm shift.
Future mobility will be built
around people, not cars.

7. 7
It all starts with a vision
Keep in mind the big picture. It gives clarity to everyday decision-
making and gives the sense of belonging and significance.
Image:https://blog.42courses.com/home/2016/12/18/the-difference-between-idea-vs-vision

8. Strategy paves the way to your
vision
Strategy is the backbone for internal decision-making.
Recognise your competitive advantage and build a roadmap
to your vision that is concrete enough to communicate.

10. Take use of the existing
Find partners that already excel in something you need.
Image:https://www.forsythesrecruitment.com.au/blog/dawn-finance-business-partner/

11. 11
Let the experts speak
Listen to your customers. Create communities and social
platforms to collect instant feedback. ‘Having a say’ grows
users’ loyalty towards your service.
Image:http://gonano-project.eu/how-to-organise-co-creation-exercises/

12. Keep sight of the big picture
while executing your strategy in
bits and pieces.