Design innovation

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Min-Kyu Choi designed a folding plug for the UK market that is only 10mm wide when folded, making it thinner than an Apple MacBook Air. His folding plug design keeps the live pins protected by folding the plastic surround around them. This simple yet effective solution to the mismatch between bulky UK plugs and thin electronics received praise for being an example of thinking outside the box to improve an everyday product in need of updating.

Technology Business

So Elegant and So Obvious – This is “Thinking Outside the Box” – Design Innovation ,[object Object],[object Object],[object Object]

So Elegant and So Obvious – This is “Thinking Outside the Box” – Design Innovation

chapter 1 Globalization LEARNING OBJECTIVES 1Understand what is meant by the termglobalization. 2Recognize the main drivers of globalization. 3Describe the changing nature of the global economy. 4Explain the main arguments in the debate over the impact of globalization. 5Understand how the process of globalization is creating opportunities and challenges for business managers. opening case Who Makes the Apple iPhone? In its early days, Apple usually didn't look beyond its own backyard to manufacture its devices. A few years after Apple started to make the Macintosh computer back in 1983, Steve Jobs bragged that it was “a machine that was made in America.” As late as the early 2000s, Apple still manufactured many of its computers at the company's iMac plant in Elk Grove, California. Jobs often said that he was as proud of the Apple's manufacturing plants as he was of the devices themselves. By 2004, however, Apple had largely turned to foreign manufacturing. The shift to offshore manufacturing reached its peak with the iconic iPhone, which Apple first introduced in 2007. All iPhones contain hundreds of parts, an estimated 90 percent of which are manufactured abroad. Advanced semiconductors come from Germany and Taiwan, memory from Korea and Japan, display panels and circuitry from Korea and Taiwan, chipsets from Europe, and rare metals from Africa and Asia. Apple's major subcontractor, the Taiwanese multinational firm, Foxconn, performs final assembly in China. Apple still employees some 43,000 people in the United States, and it has kept important activities at home, including product design, software engineering, and marketing. Furthermore, Apple claims that its business supports another 254,000 jobs in the United States in engineering, manufacturing, and transportation. For example, the glass for the iPhone is manufactured at Corning's U.S. plants in Kentucky and New York. But an additional 700,000 people are involved in the engineering, building, and final assembly of its products outside of the United States, and most of them work at subcontractors like Foxconn. When explaining its decision to assemble the iPhone in China, Apple cites a number of factors. While it is true that labor costs are much lower in China, Apple executives point out that labor costs only account for a very small proportion of the total value of its products and are not the main driver of location decisions. Far more important, according to Apple, is the ability of its Chinese subcontractors to respond very quickly to requests from Apple to scale production up and down. In a famous illustration of this capability, back in 2007 Steve Jobs demanded that a glass screen replace the plastic screen on his prototype iPhone. Jobs didn't like the look and feel of plastic screens, which at the time were standard in the industry, nor did he like the way they scratched easily. This last-minute change in the design of the iPhone put Apple's market introduction date at risk. App ...

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IEEE GLOBECOM is one of two flagship conferences of the IEEE Communications Society (ComSoc), together with IEEE ICC. Each year the conference attracts about 3000 submitted scientific papers and dozens of proposals for industry events. A technical program committee of more than 1,500 experts provides more than 10,000 reviews, and from this a small fraction of the submitted papers are accepted for publication and presentation at the conference. The conference meets once a year in North America and attracts roughly 2000 leading scientists, researchers and industry practitioners from all around the world. IEEE GLOBECOM is therefore one of the most significant scientific events of the networking and communications community, a must-attend event for scientists, researchers and networking practitioners from industry and academia. IEEE GLOBECOM is a five-day event. Two days are dedicated to tutorials and workshops, while the remaiing three days are dedicated to the IF&E program and the technical symposia. The program of the technical symposia includes oral or poster presentations of about 1000 scientific papers, grouped into 12 thematic symposia, and more than 15 parallel sessions. In addition to the technical program, IEEE GLOBECOM 2014 will feature an industry forum and exhibition (IF&E) program, including industry-focused workshops, tutorials, keynote talks from industrial leaders, panel discussions, a large exposition, and business and industrial forums. Learn more at http://www.ieee-globecom.org About IEEE: The IEEE (Institute of Electrical and Electronics Engineers, Inc.) is the world’s largest technical professional society. Through its more than 400,000 members in 150 countries, the organization is a leading authority on a wide variety of areas ranging from aerospace systems, computers and telecommunications to biomedical engineering, electric power and consumer electronics. Dedicated to the advancement of technology, the IEEE publishes 30 percent of the world’s literature in the electrical and electronics engineering and computer science fields, and has developed nearly 900 active industry standards. The organization annually sponsors more than 850 conferences worldwide. About IEEE ComSoc: The IEEE Communications Society founded in 1952.and has over 50,000 members. It is the second largest of IEEE’s 38 technical societies. It has become the major international forum for the exchange of ideas on communications and information networking.

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