The document discusses several examples of companies improving their products and packaging to increase sales and functionality. It describes how Kraft redesigned their Chips Ahoy bag with a resealable opening to improve freshness and convenience. It also discusses how Heinz created an inverted ketchup bottle that was easier to use and stopped crustiness from forming on the lid. Kimberly-Clark introduced an oval-shaped Kleenex box for the holidays that sold better than previous designs.

1. Marketing Trends Improving Products “ Think outside the box”

3. Toothbrush

8. Milk

13. iPod Nano

15. Mouse Calls Skype's Internet phone service has been a great way for our company to keep its long-distance bills down, but the sound quality was rather poor on my laptop's built-in microphone. I tried a pair of high-end headphones, but they were a pain to carry around. So I spent some time browsing online and stumbled across this clever new device, which does double duty as a USB-connected computer mouse and clamshell phone. A blue LED lights up when a call comes in. I keep one in my travel bag and another plugged into my laptop at home. Best of all? The sound quality is nearly as good as on a landline phone.

16. Rabbit The Rabbit can read e-mail, report the weather or stock market, pull RSS feeds and tell you the time. We'd say that's pretty smart - but he's also got personality. Nabaztag can move his ears, play music, talk and whistle, and his body can show off hundreds of colors and special patterns of light. And as far as friendship, Nabaztag can let you know when you have a new e-mail, read you today's headlines or give you his opinion of the previous week. But be careful because he is uncompromising if he thinks that he didn't receive enough messages he might be unhappy.