The document outlines services offered by Design Impulse to help design leaders enhance their design capabilities and achieve strategic advantages through improved design services. It emphasizes the importance of making design a core competency and provides various consulting options for assessment and management. The owner, Pieter van Langen, shares his qualifications as a designer and consultant, inviting potential clients to request a free quick scan of their design services.

1. March 8, 2022
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BETTER DESIGN SERVICES THAT
MAKE A STRATEGIC ADVANTAGE
To help design leaders drive change,
we deploy scientific and practical expertise
to develop and improve design services
and make design a core competency.

2. 2
As a design leader, you drive change
Transformation
Innovation
Adaptation

3. 3
You are looking to provide design services …
Deliver
Create
Sell

4. 4
... that perform better …
Quality
Scope
Value
Control
Velocity
Return

5. 5
… and make a strategic advantage
Operational excellence
Product leadership
Customer intimacy

6. 6
Design Impulse helps you get there
Managed design
Value proposition structure
Design metrics system
Thriving design community
Significant design impact
Excellent design

7. 7
We deploy scientific and practical expertise …
Know-how
Vision
Insight

8. 8
… to develop and improve design services …
System
Strategy
Structure
Shared values
Specialisms
Skills

9. 9
… and make design a core competency
Unique in its kind
Essential for business
Scarce in the market

10. 10
Consult us
Realization
Assessment
Advisement
Management
Second opinion
Troubleshooting

11. 11
About the owner
I am a fast learner, provide food for thought and
do a solid job. My experience:
• Designer
• Design leader
• Senior researcher
• Knowledge engineer
• Management consultant
Design Leadership Consultant
Pieter van Langen, PhD

12. +31 6 5122 7459  info@designimpulse.nl  www.designimpulse.nl
Request Free Quick Scan
BETTER DESIGN SERVICES THAT
MAKE A STRATEGIC ADVANTAGE
How can we help you drive change?