This document discusses redefining enterprise software design. It addresses three enterprise design challenges: 1) Scaling the design for large organizations, 2) Ensuring accessibility, and 3) Designing for long shelf life as desktop operating systems evolve. It also busts three common myths about enterprise software: that users don't expect good design, it must be complex/utilitarian, and that more features equals more sales. The presentation concludes that enterprise software should be human-centered, scalable, and prioritize usability over features.

1. #atlassian

2. Design for Enterprise Delight
BENJAMIN HUMPHREY • DESIGNER • ATLASSIAN • @HUMPHREYBC

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4. Enterprise tools are
rubbish

5. Redefining enterprise
software
Enterprise design
challenges
Busting common
myths

6. Redefining enterprise
software

7. What is enterprise
software?

8. Purposed-designed computer software used
in the furtherance of the needs and objectives
of the organization... ”
as opposed to the
individual. WIKIPEDIA
“

9. Enterprise software is a scalable tool
used by ordinary to get their
primary job done.
”
people THIS GUY
“

10. The consumerization
of I.T.

11. The consumerization
of enterprise software

15. But we still have a way to go…

16. Redefining enterprise
software
Enterprise design
challenges
Busting common
myths

17. Enterprise design
challenges

18. #1 Scaling the design

19. Assignee field typeahead

20. Salmon swimming upstream

21. Salmon swimming upstream

22. Manage Boards

23. 1,475 Add-ons in the Marketplace

24. Extensibility for add-ons

25. #2 Accessibility

26. What seats are available?

27. What seats are available?

29. Contrast ratio 3:1
for AA compliance

31. New system notifications

32. #3 Long shelf life

33. Desktop OS market share July 2014
6%
7%
Windows XP
24.8%
Windows 7
51.2%
Windows 7
Windows XP
Windows 8.1
Windows 8
Mac OS X 10.9
Windows Vista
Linux
Other

38. Redefining enterprise
software
Enterprise design
challenges
Busting common
myths

39. Busting common
myths

40. I am a nice guy, but I am
a grumpy designer.

41. Myth #1
Enterprise users don’t
expect the software
they use at work to be
designed well.

42. Fact #1
People are more
productive with better
designed software.

43. source: trust me

44. Myth #2
Enterprise software has
to be complex and
utilitarian.

45. Fact #2
Enterprise software
can be human and
easy to use.

46. HipChat empty state

47. ADG writing style

48. Illustrations

49. Myth #3
If I add more features
I’ll sell more software.

50. Fact #3
Ease of use enhances
experience more than
features.

51. vs

52. vs

53. vs

54. In summary

55. Be human in your design

56. Design for scale

57. It’s not all about features

58. Thank you!
design.atlassian.com
BENJAMIN HUMPHREY • DESIGNER • ATLASSIAN • @HUMPHREYBC