#atlassian
Design for Enterprise Delight 
BENJAMIN HUMPHREY • DESIGNER • ATLASSIAN • @HUMPHREYBC
Got questions? 
Ask live: bit.ly/ask-atlassian 
Log in with the email you used to register
Enterprise tools are 
rubbish
Redefining enterprise 
software 
Enterprise design 
challenges 
Busting common 
myths
Redefining enterprise 
software
What is enterprise 
software?
Purposed-designed computer software used 
in the furtherance of the needs and objectives 
of the organization... ” 
as opposed to the 
individual. WIKIPEDIA 
“
Enterprise software is a scalable tool 
used by ordinary to get their 
primary job done. 
” 
people THIS GUY 
“
The consumerization 
of I.T.
The consumerization 
of enterprise software
But we still have a way to go…
Redefining enterprise 
software 
Enterprise design 
challenges 
Busting common 
myths
Enterprise design 
challenges
#1 Scaling the design
Assignee field typeahead
Salmon swimming upstream
Salmon swimming upstream
Manage Boards
1,475 Add-ons in the Marketplace
Extensibility for add-ons
#2 Accessibility
What seats are available?
What seats are available?
Contrast ratio 3:1 
for AA compliance
New system notifications
#3 Long shelf life
Desktop OS market share July 2014 
6% 
7% 
Windows XP 
24.8% 
Windows 7 
51.2% 
Windows 7 
Windows XP 
Windows 8.1 
Windows 8 
Mac OS X 10.9 
Windows Vista 
Linux 
Other
Redefining enterprise 
software 
Enterprise design 
challenges 
Busting common 
myths
Busting common 
myths
I am a nice guy, but I am 
a grumpy designer.
Myth #1 
Enterprise users don’t 
expect the software 
they use at work to be 
designed well.
Fact #1 
People are more 
productive with better 
designed software.
source: trust me
Myth #2 
Enterprise software has 
to be complex and 
utilitarian.
Fact #2 
Enterprise software 
can be human and 
easy to use.
HipChat empty state
ADG writing style
Illustrations
Myth #3 
If I add more features 
I’ll sell more software.
Fact #3 
Ease of use enhances 
experience more than 
features.
vs
vs
vs
In summary
Be human in your design
Design for scale
It’s not all about features
Thank you! 
design.atlassian.com 
BENJAMIN HUMPHREY • DESIGNER • ATLASSIAN • @HUMPHREYBC

Design for Enterprise Delight - Atlassian Summit 2014