From privacy by design to empowerement by design - Futur en Seine 2017 From power to Artifical intelligence revoluton but design !

1. IA
FROM POWER TO ARTIFICAL
INTELLIGENCE REVOLUTON BUT DESIGN !
From privacy by design to empowerement by design ,
Futur en Seine 2017

2. PROGRESS ?
SCIENTIFIC AND
TECHNOLOGICAL ADVANCES
AND / OR

3. AI
HOW DESIGNERS
DO THINGS
ETHICS BY DESIGN ?

4. William Morris : The production-producer relationship
Bauhaus: Humanism & aesthetic of the industrial revolution
Esthétique industrielle : Design law > Probity law
Victor Papanek : Sustainable Design
Hochschule für Gestaltung Ulm : Good Design law
Italian Post modern activist : Concrete philosoph against
consumption
ADN _Ensci : Put design in digital world
Charles&Ray Eames : Experimentation as a design tool

5. Humanism is part of the history of design
DESIGN WITH ETHICS
EU Design is human-centered by design

6. Raymond Loewy : “Ugliness doesn't sell”
Earley Earl : Design for pulsion
Brooks Stevens : Planed obsolescence
Teague : Design as a big business
« Brooks Stevens felt that satisfying the consumer's desire for
something new and different was a good thing, even if that
desire moved people to buy a little sooner than might be
necessary »
MERCHANDISE DESIGN RATHER THAN PRODUCTS

7. Psychology of action : Donald Norman
Element of user experience: Jesse James Garrett
From Customer to human-centered design: Cooper
DIGITAL >UX
FROM TECHNICS FOR MANAGING HUMAN FACTORS
IN TECH TO PERSUASIVE TECHNOLOGIES
Captology, Persuasive Technology Lab

8. CONSUMERISM
IS ALSO PART OF THE (US) HISTORY OF DESIGN

9. Digital services adress people mind like any other
product before.
UX expert want to be kind with customers, users,
people and now humans…
At the end they want to take care of real people
despite them…
IA is weak but it is more efficient than human
AI+UX

10. Digital services adress people mind like any other
product before.
UX expert want to be kind with customers, users,
people and now humans…
At the end they want to take care of real people
despite them…
IA is weak but it is more efficient than human
AI+UX
VERY BAD MIX

11. Giving
attention to
the user
VS
Capturing
user attention
WHERE DO
WE DRAW
THE LINE ?

12. LIMIT ?Capturing attention Giving attention
Advertisement Service
Captation Easy to use
Take Give
Pulsion Desire
Seduction Needs
Merchandise Product

13. LIMIT ?Poison Cure
Enslave Serve
Use Practice
Enchain Empower
Acceptability Adoption
Productivity Knowledge
Manipulation Clarity

14. KNOWLEDGE, CRITIQUE,
CONSCIENCE…
236/5000
Design, the way Europe has built it, is neither a
technique nor a method, but a concrete
philosophy which does not substitute for the free
will of the user, but must or should offer him
maximum autonomy and empowerment.
THE STAKES

15. 6/5000
Design is mankind’s eternal quest to release
Beauty and Good out of Necessity and
Complexity…
Le Design est la quête éternelle
de l’homme à dégager le bon
et le beau de la nécessité ....
THE STAKES

16. Design with vision
Merci
contact
@nodesign
studio@nodesign.net