A presentation at Haifa University, about how to build communities and how to go viral

1. Design a Community
&
Kick Ass
Niv Calderon
twitter.com/nivcalderon | facebook.com/nivcalderon | techpoliti.com

2. 1.Content Content Content Content
2.Authenticity Ambassadors = Leaders
3.Vertical Communities = Raw Power
4.Web 2 Life 2 Web Events = Glue
5.Think like a Flower & Kick Ass

3. Shareable Snackable Content – Infographics, Art,
Graphics & Messages

4. Shareable Snackable Content – Infographics, Art,
Graphics & Messages

5. Shareable Snackable Content – Infographics, Art,
Graphics & Messages

6. Cross Channel Integration of Content
Facebook
Blog
Youtube

7. Authenticity Ambassadors / Authentic Messages
http://www.youtube.com/watch?v=LsOo3jzkhYA

8. Authenticity Ambassadors Carrying Messages
West Wing – Season 6, Episode 22, “2162 votes” 32:15

9. The RAW POWER of Vertical Communities

10. The RAW POWER of Vertical Communities

11. The Like for Israel Network- Europe

12. The LFI Network - America,
Africa, Australia

13. Web <--> Life
http://www.youtube.com/watch?v=H0519-SUSjE

14. Web <--> Life
http://www.youtube.com/watch?v=H0519-SUSjE

15. Web <--> Life

16. Web <--> Life
http://www.youtube.com/watch?v=H0519-SUSjE

17. Web <--> Life

18. Think like a Flower

19. Classifications by Oneforty.com
Visualization by Sonoa
Think like a Flower

20. How to Go Viral?
Be ready, Think about things in advance
Message, keep it simple, stupid
Work in teams
Ambassadors
Make it very easy to share
Invest in PR
http://www.nivcalderon.com/how-to-go-viral-2/

21. Thank you…
nivcalderon@gmail.com
@nivcalderon
facebook/nivcalderon
linkedin/in/nivcalderon