Design and Visual Identity
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This document discusses visual identity and its importance. It defines visual identity as the visible elements of a brand, such as color, form and shape, that convey symbolic meanings beyond words. Good visual identity gets attention, is unique, uses simple and impactful design elements like color, symbolism and typography, and follows basic design principles. The document provides tips for developing a visual identity, including determining your key messages, generating ideas, and choosing a design that stands out while effectively communicating your brand.
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Design and Visual Identity
- 1. DESIGN & VISUAL IDENTITY Goran Riđić Virtual Training Pirate Week
- 2. VISUAL IDENTITY Virtual Training Pirate Week
- 3. Visual Identity Visible elements of a brand, such as color, form, and shape, which encapsulate and convey the symbolic meanings that cannot be imparted through words alone. Virtual Training Pirate Week
- 4. Or in simple words Graphic presentation of your business; digital or in print (logo, brochures, catalogs, business cards, stationary, publications, websites, etc.) Also, it can be anything that can be viewed and represents your organization like building, dress code etc. Virtual Training Pirate Week
- 5. Recognize those? Virtual Training Pirate Week
- 6. Step by step • 1. What we want to present? - Get informed about project / company • 2. How we want to present it? - What is the message that we want to send? - What is the feeling that we want to create? • 3. Generate ideas • 4. Chose best one • 5. Develop it! Virtual Training Pirate Week
- 7. WHY IT’S IMPORTANT? Virtual Training Pirate Week
- 8. INFORMATION OVERLOAD • Half of the year • 100.000 words a day • 201 A4 pages of text • We remember only 10% Virtual Training Pirate Week
- 9. We are visual beings • 10 % of what we hear • 20 % of what we reed • 30 % of what we see • 50 % of what we hear and see • 70 % of what we say • 90 % of what we say and do Virtual Training Pirate Week
- 10. We are visual beings • 10 % of what we hear 20 % of what we reed 30 % of what we see 50 % of what we hear and see 70 % of what we say 90 % of what we say and do Virtual Training Pirate Week
- 11. We are visual beings • 10 % of what we hear 20 % of what we reed 30 % of what we see 50 % of what we hear and see 70 % of what we say 90 % of what we say and do Virtual Training Pirate Week
- 12. HOW TO DEAL WITH THAT? Virtual Training Pirate Week
- 13. Virtual Training Pirate Week Get attention!
- 14. Virtual Training Pirate Week Be unique!
- 15. Virtual Training Pirate Week Shock them!
- 16. Virtual Training Pirate Week Use convincing headlines !
- 17. Virtual Training Pirate Week Make it look clean!
- 18. Virtual Training Pirate Week K I S S eep t illy imple
- 19. BASIC DESIGN ELEMENTS Virtual Training Pirate Week
- 20. BASIC DESIGN ELEMENTS • COLORS • SYMBOLISM • TYPOGRAPHY Virtual Training Pirate Week
- 21. COLORS Virtual Training Pirate Week
- 22. Virtual Training Pirate Week
- 23. Color Wheel Virtual Training Pirate Week
- 24. Color Harmony Virtual Training Pirate Week
- 25. Color Schemes Virtual Training Pirate Week
- 26. SYMBOLISM Virtual Training Pirate Week
- 27. Virtual Training Pirate Week
- 28. TYPOGRAPHY Virtual Training Pirate Week
- 29. Anatomy
- 31. Virtual Training Pirate Week CHILDISH FONT
- 32. Virtual Training Pirate Week Feel the speed!
- 33. Virtual Training Pirate Week girls font
- 34. Virtual Training Pirate Week HORROR FILM
- 35. 7 Typo rulles 1. Font communication 2. Aligment, scale and proportion 3. Unified color or style 4. Priority and emphasis of different fonts 5. Avoid anything too similar 6. Keep it readable 7. Don’t overlook different font styles Virtual Training Pirate Week
- 36. Most important rule BREAK THE RULES! Virtual Training Pirate Week
- 37. links • www.digitalskratch.com/color-psychology.php • http://2.bp.blogspot.com/_uYXq2Brlccw/TM2tuqE8HhI/AAAAAAAAKWI/YVyYRpY0R Bo/s1600/coloroftheyear2010.png • http://pumpkincat210.files.wordpress.com/2010/04/ct21.jpg • http://www.rootcreations.co.uk/blog/design/colour-harmonies/ • Color schemes http://kuler.adobe.com http://www.colourlovers.com • http://designintense.com/2009/11/symbolism-in-design/ • http://ilovetypography.com/ • http://designshack.net/articles/typography/8-rules-for-creating-effective-typography Virtual Training Pirate Week
- 38. QUESTIONS? Virtual Training Pirate Week
- 39. Please fill the evaluation Virtual Training Pirate Week https://podio.com/webforms/2317949/164940
- 40. THANK YOU! Virtual Training Pirate Week You were awesome!