The Denver DMA had a population of over 4 million in 2011, making it the 17th largest market. Denver's population has grown significantly since 1990, with the Hispanic population increasing by 189% between 1990 and 2011. Denver's economy benefits from its central location and transportation infrastructure, which have made it a hub for storage and distribution of goods throughout the western US.

1. DENVER
A Market Snapshot

2. The Denver Designated Market Area (DMA):
• Total 2011 population: 4,142,630
• Colorado’s most populous city sits just east of the Front Range
of the Rocky Mountains, at exactly one mile (5,280 feet) above
sea level.
• Denver’s economy is based partially on geographic position, as
well as its connection to some of the major transportation
systems of the country.
• Denver has become a natural location for storage and
distribution of goods to all western U.S. states.
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.

3. Denver Population Breakdown
Population 2011 Ranking 2011 Total Population
Total 17 4,142,630
Hispanic 14 901,453
White non-Hispanic 16 2,885,153
Black non-Hispanic 63 151,831
Asian non-Hispanic 20 118,116
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.

4. Boston Population Growth
From 1990 to 2011
Denver Population Growth
1990 to 2011
189%
156%
57% 58%
33%
Total Hispanic White Black Asian
Population Population Population Population Population
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.

5. Denver -- Lines of Demographic Growth
5,000,000
4,500,000
4,000,000
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
1990 2000 2011 2016
Hispanic Population 312,041 583,124 901,453 1,054,085
Black non-Hispanic Population 96,151 117,171 151,831 171,207
Asian non-Hispanic 46,186 77,437 118,116 136,457
White non-Hispanic 2,166,403 2,885,153 2,885,153 3,070,029
Total Population 2,639,232 3,458,929 4,142,630 4,530,495
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.

6. Denver -- Minority Breakdown Versus Whites
4% 2%
3%
Other
White non-Hispanic
22% Black Hispanic Population
Asian Asian non-Hispanic
Hispanic Black non-Hispanic
Other Population
69%
Minority breakdown
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.

7. Latinos by Country of Origin
Other Other
Cuban, 1%
(Hispanic), 2% (Spanish), 2%
Ecuadorian, 2%
Guatemalan, 2%
Salvadoran, 1%
Puerto Rican, 2%
Mexican, 90%
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.