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Miami dma
The Miami area has a culturally diverse population that is growing more vibrant. It has large African American and Hispanic populations, particularly Cuban and South American. The Asian population is also increasing. Miami's tourism and entertainment industries help define its festive personality.
Miami dma
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- 2. The Miami DesignatedMarket Area (DMA) overview: • The African American population is established and varied. The Asian population has also grown significantly in recent years. • Miami’s entertainment and tourism helps shape its personality as a festive metro area. Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011. The Designated Market Area (DMA) boundaries are defined by Nielsen.
- 3. Population Breakdown: Miami Population 2011 Ranking 2011 Total Population Total 15 4,446,264 Hispanic 4 2,133,711 White non-Hispanic 44 1,276,868 Black non-Hispanic 10 901,253 Asian non-Hispanic 25 94,759 Miami in particular, and Southern Florida in general is home to a culturally-diverse population that is each day more vibrant and influential. Known as the gateway to Latin America, it also is home to many migrants from the Caribbean and from other states in the U.S. Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011. The Designated Market Area (DMA) boundaries are defined by Nielsen.
- 4. Population Growth from1990 to 2011: Miami 138% 100% 60% 36% -‐20% Total Hispanic White Black Asian Population Population Population Population Population Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011. The Designated Market Area (DMA) boundaries are defined by Nielsen.
- 5. Lines of DemographicGrowth: Miami 2,500,000 2,000,000 1,500,000 1,000,000 500,000 0 1990 2000 2011 2016 Hispanic Population 1,064,674 1,575,704 2,133,711 2,343,368 White non-Hispanic 1,594,115 1,468,113 1,276,868 1,186,915 Population Black non-Hispanic Population 563,374 749,753 901,253 929,100 Asian non-Hispanic Population 39,877 66,415 94,759 103,166 Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011. The Designated Market Area (DMA) boundaries are defined by Nielsen.
- 6. Latinos by Countryof Origin: Miami 2% 1% Hispanic Population 20% Asian Other White non-Hispanic Population Black 48% Black non-Hispanic Hispanic Population Asian non-Hispanic Population 29% Other Population Minority breakdown Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011. The Designated Market Area (DMA) boundaries are defined by Nielsen.
- 7. Latinos by Countryof Origin: Miami Other, 11% Argentinean, 2% Venezuelan 3% Cuban, 30% Peruvian, 4% Honduran, 4% Dominican, 5% Mexican, 7% PuertoRican, 9% Nicaraguan, 7% Colombian, 9% Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011. The Designated Market Area (DMA) boundaries are defined by Nielsen.