Download to read offline
Uploaded byLINAR_RutgersUniversity
Miami market snapshot
The Miami DMA has a culturally diverse population that is becoming more so each day. It is home to many Latin American and Caribbean migrants as well as migrants from other US states. The Hispanic population, led by Cubans, has grown significantly, though the African American and Asian populations have also increased in recent years. Miami's entertainment and tourism industries shape its identity as a festive metropolitan area.
Miami market snapshot
- 1.
- 2. The Miami DesignatedMarket Area (DMA) overview: • Miami is home to a culturally-diverse population that is each day becomes more vibrant and influential. • Known as the gateway to Latin America, it also is home to many migrants from the Caribbean and from other states in the U.S. • The African American population is established and varied. The Asian population has also grown significantly in recent years. • Miami’s entertainment and tourism helps shape its personality as a festive metro area. Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011. The Designated Market Area (DMA) boundaries are defined by Nielsen.
- 3. Miami Market Population by Race and Ethnicity Population 2011 Ranking 2011 Total Population Total 15 4,446,264 Hispanic 4 2,133,711 White non-Hispanic 44 1,276,868 Black non-Hispanic 10 901,253 Asian non-Hispanic 25 94,759 Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011. The Designated Market Area (DMA) boundaries are defined by Nielsen.
- 4. Miami Population Growth From 1990 to 2011 138% 100% 60% 36% -20% Total Hispanic White Black Asian Population Population Population Population Population Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011. The Designated Market Area (DMA) boundaries are defined by Nielsen.
- 5. Lines of DemographicGrowth 2,500,000 2,000,000 1,500,000 1,000,000 500,000 0 1990 2000 2011 2016 Hispanic Population 1,064,674 1,575,704 2,133,711 2,343,368 White non-Hispanic 1,594,115 1,468,113 1,276,868 1,186,915 Population Black non-Hispanic 563,374 749,753 901,253 929,100 Population Asian non-Hispanic 39,877 66,415 94,759 103,166 Population Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011. The Designated Market Area (DMA) boundaries are defined by Nielsen.
- 6. Minority Breakdowns vs.Whites 2%1% Hispanic Population 20% Asian Other White non-Hispanic Population Black 48% Black non-Hispanic Hispani Population c Asian non-Hispanic Population 29% Other Population Minority breakdown Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011. The Designated Market Area (DMA) boundaries are defined by Nielsen.
- 7. Latinos by Countryof Origin Other, 11% Argentinean, 2% Venezuelan 3% Cuban, 30% Peruvian, 4% Honduran, 4% Dominican, 5% Mexican, 7% PuertoRican, 9% Nicaraguan, 7% Colombian, 9% Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011. The Designated Market Area (DMA) boundaries are defined by Nielsen.