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Dallas market snapshot 2012
The Dallas-Fort Worth metropolitan area is the largest in Texas and fourth largest in the US. It has a population of over 7 million people and is one of the most ethnically diverse markets, with Hispanics as the largest ethnic group at over 53% of the population. The economy is driven by industries like banking, technology, energy and transportation. Between 1990-2016, the Hispanic population is projected to nearly quintuple, while the white population will grow by 26%, showing increasing diversity.
Dallas market snapshot 2012
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- 2. Dallas-Fort Worth DesignatedMarket Area (DMA) • Largest land-locked metropolitan area in the world: • Total 2011 population: 7,392,504 • The DMA encompasses 9,286 square miles (21,100 km2) of total area, making it larger in area than the U.S. States of Rhode Island and Connecticut, combined. • Although Dallas is a multicultural city, its “personality” from a broad perspective is clearly Anglo American and strongly nouveau-riche and business-savvy.
- 3. Dallas-Fort Worth DMA(continued): • The DMA’s economy is primarily based on banking, commerce, telecommunications, computer technology, energy and transportation. • The Dallas-Fort Worth DMA, by population, is the largest metropolitan area in Texas and the fourth-largest in the United States. • It is also home to the third largest concentration of Fortune 500 companies in the nation.
- 4. Dallas-Fort Worth Market Population by Race and Ethnicity Population 2011 Ranking 2011 Total Population Total 5 7,392,504 Hispanic 6 3,934,836 White non-Hispanic 5 2,098,131 Black non-Hispanic 9 915,634 Asian non-Hispanic 12 331,843 Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011 The Designated Market Area (DMA) boundaries are defined by Nielsen.
- 5. Dallas Population Growth From 1990 to 2011 290% 246% 52% 22% Hispanic White Black Asian Population Population Population Population Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011 The Designated Market Area (DMA) boundaries are defined by Nielsen.
- 6. The Dallas-Fort WorthRacial Mix, 1990-2016: • The Hispanic population will have nearly quintupled while its white non-Hispanic population will have grown by only 26 percent. • The black population will grow by about 68 percent. • Although much smaller, the Asian population will have quadrupled.
- 7. Lines of DemographicGrowth 4,500,000 4,000,000 3,500,000 3,000,000 2,500,000 2,000,000 1,500,000 1,000,000 500,000 0 1990 2000 2011 2016 Hispanic Population 538,515 1,174,767 2,098,131 2,532,305 White non-Hispanic Population 3,235,410 3,525,496 3,934,836 4,063,773 Black non-Hispanic Population 602,156 750,020 915,634 1,015,277 Asian non-Hispanic Population 96,043 193,481 331,843 399,590 Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011 The Designated Market Area (DMA) boundaries are defined by Nielsen.
- 8. 5% 2% 12% Asian Other 28% Hispanic Population White non-Hispanic Black Population Hispanic Black non-Hispanic Population Asian non-Hispanic Population Other Population 53% Minority breakdown Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011 The Designated Market Area (DMA) boundaries are defined by Nielsen.
- 9. Dallas-Fort Worth MarketSnapshot Latinos by Country of Origin Honduran 1% Guatemalan 2% Other 5% Puerto Rican 2% Salvadoran 5% Mexican 85% Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011 The Designated Market Area (DMA) boundaries are defined by Nielsen.