The business plans to rent bicycles by the hour or week from two locations in Kharghar. The target customers are students aged 18-25 who study in the many schools and colleges in the area. The organizational structure consists of two store employees and one mechanic. Surveys found that students are frustrated by the high costs and long wait times of local transportation. The business aims to provide a low-cost, eco-friendly transportation solution while also promoting a healthy lifestyle and raising awareness of cycling's benefits. Financial objectives include increasing profits and recouping initial investments, while social objectives center around supporting residents and creating a more sustainable community.

1. The business – Stage 1
Store renting bicycles on a rent per hour, and per
week basis.
Requires a valid id proof and contact details. An
agreement has to be signed.
Location
Kharghar
A- Kharghar railway Station
B- NIFT back gate

2. Target customers
The target customers are students studying in various schools and
colleges of Kharghar. These are students coming from different parts of
Mumbai for education. The customers who are being targeted initially are
between age 18 -25.
Store
Store in belpada.
2 employees in store.
1 mechanic on work and pay basis.

3. Products
Bicycles – Geared non geared for rent.
Helmets and guards for rent and buy.
Organisational Structure.
Anurag
Nabeel
Mechanic
Store Store
employee employee Feasibility
1 2
Study
Demographic study – Kharghar
• Kharghar has 12 village settlements with a combined population of 20,000
being divided into 45 sectors.
• Private cars and two wheelers serve as the prime means of transport.

4. • Local public transportation within the node is difficult as “the auto rickshaws
controlled by the native villagers” of the area charge exorbitant fares and do
not follow the Road Traffic Office Mandatory Metering System.
• The total rickshaws that run in Kharghar is 200.
• NMMT Bus services do not have sufficient frequency to cater to the growing
population.
• Kharghar is a student hub, having 29 colleges and schools.
• 28 banks are in Kharghar.
• Apart from the employment benefit to people, the drive towards rapid
industrialization helps enormously in uplifting semi-rural population by the
development.
• All this has led successfully to the local economic successes.
Why cycles?

5. - Eco friendly
- Exercise for the tech gen
- Very less cost involvement.
- Fashion statement
- Less risky and hazzle free even for school kids
Survey results( Independent Survey, 2012)
What bothers people about transport in Kharghar?

6. wait
cost
-
44 students said wasting their time in standing for the rickshaws as well as for
buses was the main issues and 6 said fare for rickshaws is the problem. Share auto
system hasn’t yet been established in Kharghar.
Time waiting can extend to hours on an unlucky day. Worser cases occur at noon in
the scorching heat.
Cash spent on timely transport options range from 30 – 80.
Promotion strategy
• Conduct a cycling camp for children.

7. • Conducting different events and cycle rallies.
Co-marketing arrangements with other companies
• Cycle companies to sponsor cycles, which will help in their promotion, and
serve as CSR too.
• Various NGOs, as awareness drives involving cycles are cheaper and eco
friendly.
• Various promotional programmes with companies in return of sponsorship.
Objectives
Financial objectives

8. • To increase the services as well as profit.
• Make sure initial funds are returned to investors
Social Objectives
• To make the people aware about the benefits of cycling.
• NGO support.
• Try to make kharghar into an eco friendly town.
• Provides a temporary transporation solution for the residents of Kharghar.
Inventory.
Cycles
Tools
Helmets
Guards
Registers
Tracking system with plates or paint
Spare parts
Accessories
Costs involved.
Buying the products
Shop rent/Space rent(if any required for tents)

9. Tools
Salary for workers
Communication costs
Marketing and advertising costs
Alternative for buying cycles
Buying old, damaged, unused cycles from owners for a nominal amount
or get them to give it for free, entitling them to recieiving an amount as monthly
rent, if required, for an year.
People to be approached.
Residential societies
Schools
Cycle workshops
Stage 1. Part 2. [ To be started when costs involved can be handled ]
Introducing sports cycles that cost more and are not easily maintained if used by
various drivers. This leads to a heavy rise in the costs involved. The introducton of a
new segment of bicycles would help change the outlook of a brand. This will be used
by a groupof people who have money to spend and also by people who see it as a
fashion option. It also serves a very good option of transport, something that cant be
considered as a less favoured mode. This will see the brand or store as a commercially
active one, raising promotional value and sales. There are no other costs other than
the cycles and their spare parts.
Stage 2

10. Renovation and upgrading the store from a camp or tent to a shop, lending two
wheeled motorcycles along with cycles. –To be achieved later after returns come
good, within the time period of 18 months. To be discussed after the first 9 months of
business.