Russ Christ works with clients like the Southwest Section PGA to create winning strategic public relations plans. We don’t generate publicity for publicity’s sake – we make sure that the results from the PR plan will support and accelerate the business goals of the client.
Russ Christ works with clients like the Southwest Section PGA to create winning strategic public relations plans. We don’t generate publicity for publicity’s sake – we make sure that the results from the PR plan will support and accelerate the business goals of the client.
Iowa-based campaign manager Craig Schoenfeld serves as the president of CR3connect and principal of Prairie Lawn Consulting. Through the latter business, he handles government affairs and public relations consulting. Meanwhile, at CR3connect, Craig Schoenfeld of Iowa leads the state’s top lobby and advocacy firms specializing in informing the public about political events.
With any political campaign, voter contact is key to success. While voter communication is challenging, there are several methods and techniques that campaign managers and others can employ.
The first step to reaching out to voters is finding the best medium for target voters. Depending on the desired audience, campaigns may communicate online, via booklets, through television, or on social media. Certain mediums reach certain audiences more effectively. For instance, newspapers are not the most widespread medium anymore, but they are still useful for grassroots political campaigns or for older, more affluent voters.
Once the best mediums are found, the next focus is on wording the campaign communication properly. When talking to voters, any communication should be personal and highlight why a particular campaign is beneficial for a particular community. Hypothetically, if a voter base loves the environment, political communications should mention the environment.
At the same time, all communication should be formatted as a conversation. Make sure it uses personal pronouns and is positive and polite, as if someone is addressing voters in person and not through an advertisement or other form of contact.
Charis Worship Center Ministries internal marketing comms research briefTawana Jacobs, APR
Internal marketing communications brief completed in preparation for strategy development. Includes compilation from anonymous interviews and a communications audit.
New case study: How HFT used Red Stampede to Manage a Local DA RaceHFT
Fundraising, technology & how to win a campaign before it even starts
Andrew Murray is the District Attorney in Mecklenburg County, NC. First elected in 2010, he is up for re-election in November. Our parent company, Harrington Forward Thinking (HFT), managed Andrew’s campaign fundraising operation in 2010, and was retained again for the 2014 cycle.
Knowing that North Carolina would have a several high profile races in 2014; and a crowded field of candidates would all compete for many of the same donors and activists, the campaign tasked HFT to raise the majority of money needed to win reelection a year early, in 2013.
Like many small campaigns, there were limited resources available making it critical for HFT to build an operation that was efficient, cost effective, and could be managed with limited manpower. Knowing the task at hand, HFT implemented its online fundraising and advocacy technology platform, Red Stampede.
Solving Business Problems for Our Clients, Each Step of the WayKevin Hoffman
This was a presentation that Happy Cog East made to PhillyCHI on Wednesday, September 23 2009. It was a series of 10 minute talks regarding each step of a project process at our boutique web design firm. http://www.happycog.com http://phillychi.acm.org
Powerpoint to demonstrate enterprise mash-up and mobile interaction with typical business process scenarios that offer value to businesses and its users.
The format of this document is essentially "two papers in one," with the first chapter focusing on mostly theoretical considerations (although illustrated with an example), while the second chapter provides a practical, real-world example presented in the form of a tutorial.
Methods of Causal Inference: We will first introduce the reader to the idea of formal causal inference using the well-known example of Simpson\’s Paradox. Secondly, we will provide a brief summary of the Neyman-Rubin model, which represents a traditional statistical approach in this context. Once this method is established as a reference point, we will introduce two methods within the Bayesian network paradigm, Pearl\’s Do-Operator, which is based on "Graph Surgery", and a method based on "Likelihood Matching" algorithm (LM). LM allows fixing probability distributions and can be considered as a probabilistic extension of statistical matching.
Practical Applications of Direct Effects and Causal Inference: While our treatment of Neyman-Rubin is limited to the first chapter, the two Bayesian network-based methods will be further illustrated as practical applications in the second chapter. Special weight will be given to Likelihood Matching (LM), as it has not yet been documented in literature. We will explain the practical benefits of LM with a real-world business application and discuss observational and causal inference in the context of a marketing mix model. Using the marketing mix model as the principal example, we will go into greater detail regarding the analysis workflow, so the reader can use this example as a step-by-step guide to implementing such a model with BayesiaLab.
Voorbeelden hoe WSPA ism Canicas spectaculaire resultaten heeft gehaald met slimme dialoogmarketing. Voorbeelden hoe elke charity organisatie veel meer omzet kan halen uit gecombineerde online en offline marketing
Iowa-based campaign manager Craig Schoenfeld serves as the president of CR3connect and principal of Prairie Lawn Consulting. Through the latter business, he handles government affairs and public relations consulting. Meanwhile, at CR3connect, Craig Schoenfeld of Iowa leads the state’s top lobby and advocacy firms specializing in informing the public about political events.
With any political campaign, voter contact is key to success. While voter communication is challenging, there are several methods and techniques that campaign managers and others can employ.
The first step to reaching out to voters is finding the best medium for target voters. Depending on the desired audience, campaigns may communicate online, via booklets, through television, or on social media. Certain mediums reach certain audiences more effectively. For instance, newspapers are not the most widespread medium anymore, but they are still useful for grassroots political campaigns or for older, more affluent voters.
Once the best mediums are found, the next focus is on wording the campaign communication properly. When talking to voters, any communication should be personal and highlight why a particular campaign is beneficial for a particular community. Hypothetically, if a voter base loves the environment, political communications should mention the environment.
At the same time, all communication should be formatted as a conversation. Make sure it uses personal pronouns and is positive and polite, as if someone is addressing voters in person and not through an advertisement or other form of contact.
Charis Worship Center Ministries internal marketing comms research briefTawana Jacobs, APR
Internal marketing communications brief completed in preparation for strategy development. Includes compilation from anonymous interviews and a communications audit.
New case study: How HFT used Red Stampede to Manage a Local DA RaceHFT
Fundraising, technology & how to win a campaign before it even starts
Andrew Murray is the District Attorney in Mecklenburg County, NC. First elected in 2010, he is up for re-election in November. Our parent company, Harrington Forward Thinking (HFT), managed Andrew’s campaign fundraising operation in 2010, and was retained again for the 2014 cycle.
Knowing that North Carolina would have a several high profile races in 2014; and a crowded field of candidates would all compete for many of the same donors and activists, the campaign tasked HFT to raise the majority of money needed to win reelection a year early, in 2013.
Like many small campaigns, there were limited resources available making it critical for HFT to build an operation that was efficient, cost effective, and could be managed with limited manpower. Knowing the task at hand, HFT implemented its online fundraising and advocacy technology platform, Red Stampede.
Solving Business Problems for Our Clients, Each Step of the WayKevin Hoffman
This was a presentation that Happy Cog East made to PhillyCHI on Wednesday, September 23 2009. It was a series of 10 minute talks regarding each step of a project process at our boutique web design firm. http://www.happycog.com http://phillychi.acm.org
Powerpoint to demonstrate enterprise mash-up and mobile interaction with typical business process scenarios that offer value to businesses and its users.
The format of this document is essentially "two papers in one," with the first chapter focusing on mostly theoretical considerations (although illustrated with an example), while the second chapter provides a practical, real-world example presented in the form of a tutorial.
Methods of Causal Inference: We will first introduce the reader to the idea of formal causal inference using the well-known example of Simpson\’s Paradox. Secondly, we will provide a brief summary of the Neyman-Rubin model, which represents a traditional statistical approach in this context. Once this method is established as a reference point, we will introduce two methods within the Bayesian network paradigm, Pearl\’s Do-Operator, which is based on "Graph Surgery", and a method based on "Likelihood Matching" algorithm (LM). LM allows fixing probability distributions and can be considered as a probabilistic extension of statistical matching.
Practical Applications of Direct Effects and Causal Inference: While our treatment of Neyman-Rubin is limited to the first chapter, the two Bayesian network-based methods will be further illustrated as practical applications in the second chapter. Special weight will be given to Likelihood Matching (LM), as it has not yet been documented in literature. We will explain the practical benefits of LM with a real-world business application and discuss observational and causal inference in the context of a marketing mix model. Using the marketing mix model as the principal example, we will go into greater detail regarding the analysis workflow, so the reader can use this example as a step-by-step guide to implementing such a model with BayesiaLab.
Voorbeelden hoe WSPA ism Canicas spectaculaire resultaten heeft gehaald met slimme dialoogmarketing. Voorbeelden hoe elke charity organisatie veel meer omzet kan halen uit gecombineerde online en offline marketing
I think it's safe to say that Instagram isn't going away. It's no longer about the duck faced selfie, and all about the creative ways to weave in subtle branding within a powerful image. With over 400 million users, people from all over the world are logging in to share ordinary content in an extraordinary way - are you tapping into them? It's becoming clear that in order to run a successful marketing campaign today, businesses must deliver top notch visuals that reflect their users interests and personalities. This talk will cover a couple tips and tricks on how to grow your follower base with true fans, how to find your new brand advocates and how to make your businesses Instagram account work for you.
My 6th. revision of my Stackato presentation given at the German Perl Workshop 2013 in Berlin, Germany,
More information available at: https://logiclab.jira.com/wiki/display/OPEN/Stackato
Top 5 Key Political Campaign Literature Types And Best Practices.pptxCallHub
We explore ways to create the best political campaign literature with examples and takeaways. Design effective political campaign advertising material.
When running a campaign, it is essential to ensure more and more people know about you. Popularize your candidate, campaign and values through your political campaign literature. Let people know the policies you stand for and communicate to the best of your abilities.
Our guide shows you how.
How Do I WriteWhat Do I Write Writing for Publ.docxwellesleyterresa
How Do I Write?
What Do I Write?
Writing for Public Relations Practitioners
Why Write?Public relations practitioners target the news media as an intervening public (to get their message out to the other, larger publics).
News ReleasesNews Releases are one of the most important, but often misused, documents in public relations.
What is it:
An objective, straightforward, unbiased news story that a public relations practitioner writes and distributes to appropriate news media.
More on News ReleasesWhy are they often misused?
Research shows “gatekeepers” throw 90% of the news releases they receive because:
They have no local interest (no appeal to a particular audience)
AND/OR
They’re too promotional (lacking objectivity)
An effective news release:
Uses it’s heading and first paragraph to show a gatekeeper that it contains local interest.
Sounds as if it were written by an objective reporter, not a public relations practitioner.
Most news releases are written in newspaper style.
They reach the “gatekeepers” (newspaper editors, magazines, radio stations, TV stations and/or TV networks) in several different ways:
Mailed;
Faxed;
E-mailed;
Etc.
Media KitsDefinition: Packages at least one news release with other supporting documents.
“Supporting Documents” usually include:
Fact sheets (a what-who-when-where-why-how breakdown of the news release, usually written bullet-style), and
Backgrounders (a supplement to the news release, containing background info on the person, product, company, etc named in the news release)
Could include testimonials or biographies
Let’s Get StartedA news/press release should contain the following elements:
Headline (used to grab the attention of journalists and briefly summarize the news)
Dateline (contains the release date and usually the originating city of the press release)
Introduction (first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why)
What Else?
Body (further explanation, statistics, background, or other details relevant to the news)
Boilerplate (generally a short “about” section, providing independent background on the issuing company, organization, or individual)
Media Contact Information (name, phone number, email address, mailing address, or other contact info for the PR or other media relations contact person)
What must my writing process include?When sitting down to write a news release, or whatever marketing document you are preparing, remember the following ten steps.
1. credibility
2. research
3. organization
4. writing
5. revision
6. macroediting (the big picture)
7. microediting (sentence by sentence)
8. approval
9. distribution
10. evaluation
A few more tips…In documents that cite individuals as sources, draw upon diverse individuals, not exclusively white males in their 40’s and 50’s (as most do).Balance personal pronouns. For unnamed, generic individuals such as a supervisor or sena ...
Welcome to Zilker Media!
Zilker Media was founded to help clients make a positive impact and, along the way, to provide them with the most enjoyable agency experience they will ever have.
We specialize in PR, digital marketing and platform development and we are often utilized by authors, speakers, thought leaders and brands looking for an experienced, innovative and enjoyable agency experience – one that integrates everything needed to succeed in the new media landscape under one roof.
How to invite the press to an event. Ultimate guideFrançois Huynh
This guide will help you tips and tricks on how to engage with media and press while organizing your event.
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In the dynamic city of Los Angeles, where dreams are woven into reality and industries flourish, the realm of public relations (PR) holds an intriguing allure. Public relations is the art of shaping narratives, building reputations, and forging connections that resonate with audiences. This article aims to demystify the world of public relations in Los Angeles, shedding light on its significance, strategies, and the impact it holds for businesses, individuals, and brands.
The 2017 News Media Alliance Playbook provides an overview of the Alliance, its mission and key issues we advocate on behalf of our members.
This quick-reference guide to the industry includes facts and statistics on newspaper print and digital audience, readership, trust and advertising.
The Playbook also drills down on the key public policy issues we work to affect on Capitol Hill, including business operations, advertising, journalism and the First Amendment, emerging technology and intellectual property.
The Playbook describes News Media Alliance products and services, including events, reports, newsletters and proprietary tools developed exclusively for Alliance members.
Download your copy now!
Effective advocacy not only includes working with elected officials, but also involves strategic interaction with the media and the public. This session is broken down into two sections. The first half of the training will focus on the tricks of the trade for effective media relations, including understanding the different types of media outlets, developing effective letters to the editor campaigns, and techniques for pitching local and statewide media to help gain increased coverage for your organization and its advocacy priorities. During the second half, the session presenters will talk about the use of social media and how to effectively use such mediums for advocacy with legislators, the media, and the general public.
Movie marketing, music publicity, entertainment publicity, blogging, new media, websites, community outreach, public affairs, social media, cause media, media relations, media training, media placement, branding, corporate communications and crisis communications.