This document provides an overview of a summer internship project submitted for a Master's degree program. It includes an introduction, table of contents, and outlines several chapters that will discuss the securities industry and stock market in India, the company Karvy and its services, demat accounts, research methodology, data analysis, findings and recommendations. The project aims to analyze customer satisfaction regarding demat services provided by Karvy.
1. A
Summer Internship Project (SIP)
On
“CUSTOMER SATISFACTISFACTION
REGARDING DEMAT SERVICES IN KARVY”
Submitted for partial fulfilment of the requirement for the award of degree
of
Master of Business Administration
of
GRAPHIC ERA UNIVERSITY, DEHRADUN
(UTTARAKHAND)
Session 2018-2020
SUPERVISION BY SUBMITTED BY
Mr. Ashutosh Kumar Pandey Aman Rai
Senior Manager Roll No. 1401962
2. TABLE OF CONTENT
___________________________________________________
I. DECLARATION BY STUDENT
II. CERTIFICATE BY COMPANY GUIDE
III. ACKNOWLEDGEMENT BY STUDENT
IV. EXECUTIVE SUMMARY
Chapter-1: INTRODUCTION
Chapter-2: INDUSTRY PROFILE
Securities Market in India
Stock Exchange in India
Functions of Stock Market
BSE and NSE
Chapter-3: COMPANY PROFILE
About Karvy
Growth and Development of Karvy
At Present Status of Karvy
Strategy of Karvy
Vision of Karvy
Mission of Karvy
Milestones of Karvy
Services Profile of the Karvy Group Companies
Stock Broking Services
Depositories Participants
Our Companies
Chapter-4: PROMOTERS & MANAGEMENT TEAM
Chapter-5: AWARDS & ACCOLADES
Karvy Stock Broking Limited
Karvy Comtrade Limited
Chapter-6: DEMAT ACCOUNT
What is Demat Account
3. Motive of Demat System
How Demat Account Works
Dematerialization
Rematerialization
Demat Options (Fees Involved)
Benefits of Demat Account
Disadvantages of Demat Account
Advantages of Demat Account
How to Open a Demat Account Online with Karvy
Documents Required for Demat Account
Transfer of Shares between DPs
DRF (Demat Request Form)
Invest and Trade Through Our Advanced Technology-
Driven Trading Platforms
Chapter-7: PROJECT DESIGN & METHODOLOGY
Research Methodology
Marketing Research
Types of Research
Sources of Data
Tools Used
Objective of The Project
Significance
Chapter-8: DATA ANALYSIS & INTERPRETATION
Data Analysis
Customer Satisfaction
Chapter-9: LIMITATIONS & DATA COLLECTION
Chapter-10: FINDINGS & RECOMMENDATIONS
Chapter-11: CONCLUSION
V. APPENDIX
VI. BIBILOGRAPHY
4. DECLARATION
I hereby declare that the Summer Internship Project (SIP)
entitled “CUSTOMER SATISFACTISFACTION REGARDING
DEMAT SERVICES IN KARVY” submitted for the Degree of
Master of Business Administration, is my original work and the
Summer Internship Project (SIP) has not formed the basis for the
award of any degree, diploma, associate ship, fellowship or similar
other titles. It has not been submitted to any other University or
Institution for the award of any degree or diploma.
(Signature of Student)
AMAN RAI
5. CERTIFICATE BY COMPANY GUIDE
I have the pleasure in certifying that Mr. AMAN RAI is a
student of Graphic Era (Deemed to be University) of the Master’s
Degree in Business Administration (MBA). His University Roll No
is. 1401962.
He has completed his Summer Internship Project (SIP) Title as
“CUSTOMER SATISFACTISFACTION REGARDING
DEMAT SERVICES IN KARVY” under my guidance while
working with KARVY STOCK BROKING LTD.
I certify that this is his original effort & has not been copied from
any other source. This project has also not been submitted in any
other university for the purpose of award of any Degree.
This project fulfils the requirement of the curriculum prescribed
by Graphic Era (Deemed to be University), Dehradun, for the said
course.
I recommend this Summer Internship Project (SIP) for
evaluation & consideration for the award of Degree to the student.
Signature :
Name of the Guide : MR. ASHUTOSH KUMAR PANDEY
6. ACKNOWLEDGEMENT
I express my sincere thanks to my project guide, Mr.
ASHUTOSH KUMAR PANDEY Designation “Senior
Manager”, Dept. “Broking”., for guiding me right form the
inception till the successful completion of the project. I also
record my indebtedness to my supervisor, Prof. M. P. SINGH
for his counsel and guidance during the preparation of this
Summer Internship Project (SIP).
I am grateful to Dr. NAVNEET RAWAT (Head of
Department). I wish to record my sincere thanks to all the
employees of KARVY for their help and cooperation throughout
our project.
(Signature of Student)
AMAN RAI
8. This project has been a great experience for me and at the
same time it gave me enough scope to implement my analytical
ability. Stock Broking leading industry which is basically my
concern industry around which my project has to be revolved is
really a very complex industry. This project as a whole can be
divided into two parts: -
The first part gives an insight about Demat account and
Share trading and its various aspects. It is purely based on what I
learned at Karvy Stock Broking Ltd. One can have a brief
knowledge about Demat and share trading and all its basics
through the project. A part from it I have also gained knowledge
briefly about mutual fund, general insurance etc.
This entire topic has been covered into a very systematic
way. The language has been kept simple so that even a layman
could understand. All the data’s have been well analysed with the
help of charts and diagrams.
The second part consists of data and their analysis, collected
through a questionnaire which helps me to clearly know the terms
and conditions of different leading stock broking companies and
their business strategies. It covers the topic “Customer
Satisfaction Regarding Demat Services in Karvy”. The data
collected has been well organized and presented. Hope the
research findings and conclusions will be of use.
I have really enjoyed during the time period of summer
internship because I gained much better knowledge about the
share market trading activities of Karvy Stock Broking Ltd. The
practical knowledge gives me enough scope to implement my
experience in related companies in the near future. I am able to
know better how to manage the employees work and to take
necessary steps to enhance growth and development of the
employees as well as the company’s wellness.
10. Economic Liberalization has accelerated the pace of
development in the India Securities Market which has undergone
a sea exchange during the last 2 decades. The role of securities
Market in mobilizing and canalizing private capital for the
Economic Development of the country has increased over the
years and the Securities itself has undergone Structural
transformation with the introduction of the computerized online
interconnected Market System.
Over the years as investment in securities gathered
momentum and the need for the national analysis. Only recently
security analysis and portfolio management has emerged as an
important tool for investors and it is evident that rational
investment activity involves creation of an investment portfolio.
A portfolio is a group of securities held together as an
investment. By constructing a portfolio investor attempt to
spreads risk by not putting their eggs into 1 basket.
Each individual security has its own risk and return
characteristics which can be measured and express quantitatively.
Each portfolio by combining the individual securities has its own
specific risk and returns characteristics, which are not just the
aggregate, the individual security characteristics. The return and
risk of each portfolio has to be calculated mathematically and
expressed quantitatively. This demands the process of selecting
of optimum portfolio.
12. SECURITIES MARKET IN INDIA
Capital market is the backbone of any country’s economy. It
facilitates conversion of savings to investments. Capital market
can be classified as primary and secondary market. The fresh
issue of securities takes place in primary market and trading
among investors takes place in secondary market. Primary market
is also known as new issue market. Equity first enter capital
market though investment in primary market. In India, common
investors participating in the equity primary market is massive.
The number of companies offering equity though primary
markets increased continuously in the post-independence period
till the year 1995. After 1995, there is a continuous slump
experienced by the primary market offering equity. The main
reason for slump is lack of investors’ confidence in the primary
market. So, it is important to understand the causes and measures
of revival of investors’ confidence leading to capital mobilizing
and investment in right avenues creating, economic growth in the
country.
Globally, there are increased evidences to suggest that
investor confidence has assumed an important role in the
economic development of a country. The economist (1998)
indicated that a lot of issues need to address to make capital
markets safer. Transparency, strengthening financial system and
managing crises are the issues, which cannot be quickly fixed.
But they add up to a stronger system.
“The Securities market is the market for equity, debt and
derivatives.” The securities market has essentially 3 categories
that is the issuer of securities, the investors in the securities and
intermediaries. The issuers are the borrowers or deficit savers,
who issue securities to raise funds. The investors, who are surplus
savers, deploy their savings by subscribing to these securities.
The intermediaries were the agents who match the needs of the
users and suppliers of funds for a commission.
These intermediaries pack and unpack securities to help both
the users and investors to achieve their respective goals. There are
a large variety and number of intermediaries providing various
services in the Indian Securities market. This process of
Mobilizing of resources is carries out under the supervision and
overview of regulators. The regulators develop fair market
13. practices and regulate the conduct of issuer’s securities and
intermediaries. They are also in charge of protecting the interest
of the investors. The regulator ensures a high service standard
from the intermediaries and supply of equity securities and non-
manipulated demand for them in the market.
STOCK EXCHANGE IN INDIA
The market for long term securities like bonds. Equity stock
and preferred stocks are divided in two primary and secondary
markets. The primary market deals with the new issues of
securities. Outstanding securities are traded in the secondary
market which is commonly known as stock market or stock
exchange. In the Secondary market the investors can sell and buy
securities. Stock markets predominantly deal in the equity share.
Debt instruments like bonds and debentures are also traded in the
stock market.
Well-regulated and active stock market promotes capital
formation. Growth of the primary market depends on the stock
market. The health of the company reflected by the growth of the
stock market.
The origin of the stock exchange in India can be traced back
to the later of the 19th century. After the American civil war
(1860-61) due to the share mania of public, the number of brokers
dealing in share increased. The brokers organized an informal
association of brokers dealing in share increased. The brokers
association” in 1975. At presently in India there are 23 stock
Exchanges are there and situated in various part of the country.
All the stock exchanges in India are controlled by SEBI (Security
Exchange Board of India).
FUNCTIONS OF STOCK MARKET
Provide quotations of share/ stock for facilitating trading
and marketability.
Extend liquidity to such stock as they are easily
marketable and traded.
14. Promotes savings and investment in the economy by
attracting funds for investment incorporate shares
securities.
Ensures safe and fair dealing.
Maintain active trading.
BSE AND NSE
What is BSE?
BSE stands for
'Bombay Stock
Exchange’, BSE
was established as
“The Native Share
& Stock Brokers’
Association” in
1875 and has been
the oldest stock
exchange of Asia. This stock exchange provides a transparent and
systematic mechanism for trading in equity, currencies, debt
instruments, derivatives, and mutual funds. The other facilities
provided by the exchange involve clearing, settlement, risk
management, market data services, and education. The S&P BSE
SENSEX which we term as the SENSEX is the benchmark index
that comprises of the 30 most actively traded and financially
strong Indian companies listed on BSE.
BSE was established as “The Native Share & Stock Brokers’
Association” in 1875 and has been the oldest stock exchange of
Asia. This stock exchange provides a transparent and systematic
mechanism for trading in equity, currencies, debt instruments,
derivatives, and mutual funds.
The other facilities provided by the exchange involve
clearing, settlement, risk management, market data services, and
education. The S&P BSE SENSEX which we term as the
SENSEX is the benchmark index that comprises of the 30 most
actively traded and financially strong Indian companies listed on
BSE.
15. What is NSE?
NSE stands for
'National Stock
Exchange’.
NSE was
incorporated in
1992 and was
recognized as a
stock exchange
in 1993 under
the Securities
Contracts (Regulation) Act, 1956. This leading stock exchange of
India caters a variety of services to the capital market participants
that include trading, clearing, and settlement in equity, equity
derivatives, debt and currency derivatives segments. The
benchmark index of NSE is NIFTY which represents a weighted
average of the 50 most highly liquid and frequently traded Indian
companies listed on NSE.
BSE vs NSE
1. Both National Stock Exchange and Bombay Stock
Exchange are one of the top stock exchanges in India.
However, the oldest is BSE and youngest is NSE.
2. While Bombay Stock Exchange is 10th in top stock
exchanges, National Stock Exchange is 11th in position.
3. Electronic exchange system was first introduced by NSE
in 1992 and BSE’s electronic system, BOLT, came into
existence in 1995.
4. While NSE’s index, Nifty 50, gives top 50 stock index,
BSE’s index, SENSEX, gives top 30 stock index.
5. BSE became a recognized stock exchange in 1957 and
NSE was recognized in 1993.
19. ABOUT KARVY
The KARVY group
was formed in 1983 at
Hyderabad, India.
Karvy ranks among the
top player in almost all
the field it operates.
Karvy Computers
shares Ltd is India’s
largest Register and
Transfer Agent with a client base of nearly 500 blue chips
corporate managing over 2 core accounts. Karvy stock brokers
Ltd, member of National stock Exchange of India. With over
6,00,000 active accounts, it ranks among the top 5 Depository
Participated in India, registered with NSDL and CDSL Karvy
COM trade, Member of NCDEX and MCX ranks among the top0
3 commodity brokers in the country. Karvy Insurance Brokers is
registered as a Broker with IRDA and ranks among the top 5
insurance agent in the country. Registered with AMFI as a
corporate Agent Karvy is also among the top Mutual fund
mobilize with over Rs. 5,000 cores under management. Karvy
Realty Services, which started in 2006, has quick established
itself as broker who adds value, in the realty sector. Karvy global
offers niche off shoring services to client in the US.
Karvy has 575 offices over 375 locations across India
overseas at Dubai and New York. Over 9,000 high qualified
people staff Karvy.
Karvy – Early Days: -
Karvy the name comes from the names of the directors:
K- Mr. Krishna Prasad
A- Mr. Arun
R- Mr. Radha Krishna
V- Mr. Venkat Krishna
Y- Mr. Yogendra
The birth last of Karvy was on a modest scale in 1979. It
began with the vision and enterprise of a small group of practicing
Chartered Accounts who founded the flagship company. Karvy
20. started with consulting and financial accounting and carved
inroads into the field of registry and share accounting by 1985.
Since then, Karvy have utilized its experiences and superlative
enterprise to go from.
Strength to Strength …. To better its services, to provide new
ones, to innovative, diversity and the process, evolved Karvy as
one of India’s premise integrated financial services enterprise.
GROWTH AND DEVELOPMENT OF KARVY
Over the last 20 years Karvy has travelled the success route,
towards building a reputation as an integrated financial services
provider, offering a wide spectrum of services. And they have
made the journey by taking the route of quality service. Path
breaking innovation in service, versatility in service and finally
totality in service.
Their highly qualified manpower, cutting-edge technology,
comprehensive infrastructure and total customer- focus has
secured for us the position of an emerging financial services giant
enjoying the confidence and support of an enviable clientele
across diverse fields in the financial world.
With the experience of years of holistic financial behind us
and years of complete expertise in the industry to look forward
to, they have now emerged as a premier integrated financial
services provider. And today, they can look with pride at the fruits
of their mastery and experience Comprehensive financial services
that are competently segregated to service and manage a diverse
range of customer requirements.
It has also been a pioneer in setting up PAN. TAN services,
and also setting up specialized institution in certain key sections.
1. TIN facilitation centre.
2. Stock broking centre.
3. Financial centre.
4. Banking centre.
21. 5. Registrar of the issues.
AT PRESENT STATUS OF KARVY
Present Karvy is a member of National stock Exchange
(NSE), the Bombay stock Exchange (BSE), and The Hyderabad
stock Exchange (HSE). Market analysis and market predictions
are done by professional management team. KARVY as covering
the spectrum of financial services such as stock Broking Services,
Advisory Services, Stock broking, Depository Participants,
Distribution of financial products – mutual funds, fixed deposits,
equities, Insurance Broking Commodities Broking, Personal
Finance Advisory Services, Merchant Banking and corporate
Finance, Placement Finance, Placement of equity, IPO’s, among
other.
Scalability, Flexibility, Adaptability
STRATEGY OF THE KARVY
Karvy believes that the foremost ingredient for success in the
has been the co-operation ability to continuously evolve both
organizational structure and product offerings, thereby remaining
on the cutting financial services.
Karvy believes that three capitals viz., financial, human and
technology, would drive the financial services sector in the future
and draw the boundaries for achieving leadership. Karvy believes
22. that customized solutions are now the key drivers for market
share and profit margins.
VISION OF KARVY
To achieve and sustain market leadership, Karvy shall aim
for complete customer satisfaction, by combining its human and
technological resources to provide world class quality services.
In the process Karvy shall strive to meet and exceed customer’s
satisfaction and set industry standards.
Their values and vision of attaining total competence in their
servicing has served as the building block for creating a great
financial enterprise, which stands solid on their fortresses of
financial strength – their various companies.
MISSION OF KARVY
“Our mission is to be a leading and preferred services
provider to our customers, and we aim to achieve this leadership
by building an innovative, enterprising, and technology driven
organization which will highest standards of services and
business ethics.”
MILE STONES OF KARVY
23. SERVICES PROFILE OF THE KARVY GROUP
COMPANIES
Karvy Stock Broking Limited
Member – National Stock Exchange (NSE), the Bombay
Stock Exchange (BSE), and the Hyderabad Stock Exchange
(HSE), Karvy Stock Broking Limited, one of the cornerstones of
the Karvy edifice, flows freely toward attaining diverse goals of
the customer through varied services, creating a plethora of
opportunities for the customer by opening up investment vistas
backed by research-based advisory services. Here, growth knows
no limits and success recognizes no boundaries. Helping the
customer create waves in his portfolio and empowering the
investor completely is the ultimate goal.
Why should Investors choose for KARVY …?
Excellence is next to nothing and here at Karvy everybody
tries to offer excellence services to its client through its offerings
maintaining the Karvy culture which included: -
1. Controlled and low-cost services culture: - Karvy is there
to serve its client at the minimum possible costs.
2. Longer volume processing capability: - Being the largest
financial service provider in the country. It has the unique
distinction of operating its activities on a large scale
which benefits all the parties cordially.
3. Adherence to strict time Schedule: - Karvy knows that
time is money and tries it best to finish the task within the
stipulated time schedule.
4. Expertise in coordinating Multi-location Responses: -
Karvy has got a wide network and hence I can find its
branches at most of the places in India. Thus, it enjoys its
presence everywhere and co-ordinates among itself in
solving the quarries and in responding to any situation.
24. 5. Expertise in managing independent entities such as
Banks, Post offices, etc: - The work culture of Karvy and
the ethics followed inside Karvy makes its workforce with
everybody. So, the Karvy person establishes good
coordination with independent entities too.
6. Pooling of Group Resources: - Karvy group consists of 8
subsidiaries. So, it can easily pool up its resource for
accomplishment of its goals, whenever needed. The group
can help each other whenever there are peaks and lows
and even in the case when they have huge targets just as
we saw few years’ bank, Tata group pooling its resources
to acquire Corus.
STOCK BROKING SERVICES
It is an undisputed fact that the stock market is unpredictable
and yet enjoys a high success rate as a wealth management and
wealth accumulation option. The difference between
unpredictability and safety anchor in the market is provided by in
–depth knowledge of market functioning and changing trends,
planning with foresight and choosing options with care. This is
what they provide in their Stock Broking services.
They offer services that are beyond just a medium for buying
and selling stocks and shares. Instead they provide services which
are multi-dimensional and multi-focused in their scope. There are
several advantages in utilizing their stock Broking services,
which are the reasons why it is one of the best in the country.
They offer trading on a vast platform; National Stock Exchange.
Bombay Stock Exchange and Hyderabad stock Exchange. More
importantly, they make trading safe to the maximum possible
extent, by accounting for several risk and planning accordingly.
They are assisted in this takes by their in-depth research, constant
feedback and sound advisory facilities. Their highly skilled
research team, comprising of technical analysts as well as
fundamental specialists, secure result-oriented information on
market trends, market analysis and market predictions.
This crucial information is given as a constant feedback to their
customers, through daily reports delivered thrice daily; The Pre-
session Report, where market scenario for the day is predicted,
The Mid- session Report, timed to arrive during lunch break,
25. where the market forecast for the rest of the day is given and the
post-session Report, the final report for the day, where the market
and report itself is reviewed. To add to this repository of
information, they publish a monthly magazine.
“The Finapolis” which analysed the latest stock market
treads and takes a close look at the various investment options,
and products available in the market, while a weekly report,
called “Karvy Bazaar Baatein”, keeps clients more informed on
the immediate trends in the stock market. In addition, their
specific industry reports give comprehensive information on
various industries. Besides this, they also offer special portfolio
analysis packages that provide daily technical advice on scraps
for successful portfolio management and provide customized
advisory services to help you make the right financial moves that
are specifically suited to their portfolio.
Stock Broking services are widely networked across India,
with the number of trading terminals providing retail stock
broking facilities. Its services have increasingly offered
customer-oriented convenience, which they provide to a spectrum
of investors. High-net worth or otherwise, with equal dedication
and competence.
But true to their spirit, this success is not their final
destination, but just a platform to launch further enhanced quality
services to provide you the latest in convenient, customer-
friendly stock management.
Over the years Karvy have ensured that the trust of
customers is their biggest returns. Factors such as their success in
the Electronic custody business has helped build on their tradition
of trust even more. Consequentially their retail client base
expanded very fast.
To empower the investor further they have made serious
efforts to ensure that their research calls are disseminated
systematically to all their stock broking clients through various
delivery channels like email, chat, SMS, phone calls etc.
Their foray into commodities broking has been path breaking and
they are in the process of converting existing traders in
commodities into the more organized mainstream of trading in
26. commodity futures, both as a trading and risk hedging
mechanism.
In the future, their focus will be emerging businesses and to
meet this objective, they have enhanced their manpower and
revitalized their knowledge base with enhances focus on Futures
and Options as well as commodities business.
DEPOSITORY PARTICIPANTS
The onset of the technology revolution in financial service
Industry saw the emergence of Karvy as an electronic custodian
registered with National Securities Depository Ltd (NSDL) and
central Securities Depository Ltd (CSDL) in 1998.Karvy set
standards enabling further comfort to the investor by promoting
paperless trading across the country and emerged as the to 3
Depository Participants in the country in terms of customer
serviced.
Offering a wide trading platform with a dual membership at
both NSDL and CDSL, they are a powerful medium for trading
and settlement of dematerialized shares. They have established
live DPMs, Internet access to accounts and an easies transaction
process in order to offer more convenience to individual and
corporate investors. A team of process in order to offer more
convenience to individual and corporate investors. A team of
professional and the latest technological enhancements like
SPEED-e make their response time quick and their delivery
impeccable, A wide national network makes their efficiencies
accessible to all.
OUR COMPANIES
Karvy Stock Broking LTD: Equity Broking, Depository
Participant, Distribution of Financial Products (Mutual Funds,
FD and Bonds), Wealth Management Services, Currency
Derivatives, Portfolio Management Services
Karvy Comtrade LTD: Commodities Broking.
Karvy Capital LTD (Formerly Karvy Capital Private
LTD): NBFC & Portfolio Manager.
27. Karvy Investment Advisory Services LTD (Formerly
known as Karvy Insurance Broking LTD): Investment
Advisory Services.
Karvy Holdings LTD: Core Investment Company.
Karvy Middle East LLC: Wealth Management Products
for NRI’s.
Karvy Realty (India) LTD: Realty Services.
Karvy Financial Services LTD: Non-Banking Financial
Services.
Karvy Insurance Repository LTD: Insurance Repository
services.
Karvy Forex & Currencies Private LTD: Currency and
forex services.
Karvy Consultants LTD: Consultancy and Advisory
Services, Publications.
Karvy Fintech Private LTD (formerly known as KCPL
Advisory Services Pvt Ltd): Registrar and Share Transfer
agent.
Karvy Fintech (Bahrain) W.L.L (formerly known as
Karvy Computershare W.L.L) Fund Administrator:
Agent for Custody & Registration of Securities,
Registered Administrator.
Karvy Data Management Services LTD: Data
Management Services.
Karvy Investor Services LTD: Merchant Banking and
Corporate Finance.
28. Karvy Insights LTD: Market Research.
Karvy Analytics LTD: Analytics.
Karvy Solar Power LTD: Power Generation.
Karvy Global Services LTD: Business Process
Outsourcing.
Karvy Global Services Inc, USA: Business Process
Outsourcing.
30. PROMOTERS & MANAGEMENT TEAM
Mr. C. Parthasarathy
Chairman, Karvy Group
Mr. C. Parthasarathy is the Chairman and
Managing Director of the diversified
financial services Karvy group. C
Parthasarathy (CP as he is
better known in the Industry), has the
uncanny knack of staying ahead of the
curve and the foresight to spot
opportunities that seem invisible on the
horizon for the others. Karvy’s entire history is a case study of
turning adversity into opportunity. CP is a chartered accountant
by qualification, whose entrepreneurial energy drove him to co-
found Karvy in 1983 with a less-than-modest capital of Rs
150,000.
Over the years CP’s vision and leadership skills have helped the
group navigate through the turbulent times with a strong sense of
purpose and clarity of thought.
CP is one of the pioneers of financial inclusion. Under his
leadership Karvy has won numerous industry awards and
accolades. He also is an independent Director in many listed
companies.
Mr. M. Yugandhar
Managing Director
Mr. M Yugandhar, Managing Director is a
founder member of the KARVY Group. He
is a Fellow Member of the Institute of
Chartered Accountants of India and has
varied experience in the field of financial
services spanning over 30 odd years.
Yugandhar has helped position and build a
strong brand for the group in the registry and other financial
services businesses. The registry business of Karvy is one of its
flagship businesses and with the collaboration with
Computershare has grown to become the largest registrar in India
for over two decades. Yugandhar has played a key role in building
strong relationships with public sector banks and other PSUs
31. which has helped Karvy win some important mandates from
some of India’s renowned companies.
Karvy under his guidance has helped create the equity cult and
substantially built retail investor wealth. He is an Independent
Director on the board of several reputed companies.
Mr. M. S. Ramakrishna
Director
Mr. M S Ramakrishna, Director, founder
member of KARVY GROUP, he is the
orchestrator of technology initiatives
such as the call centre in the service of the
customer.
Mr. Ramakrishna was a member of the
Hyderabad Stock Exchange and has more
than 30 years of experience in the
financial services arena. He has helped KARVY diversify into the
field of medical transcription leveraging on the company’s core
competency of transaction processing.
He is an Independent Director on the board of several reputed
companies.
MANAGEMENT TEAM
Mr. V. Mahesh
Managing Director, Karvy Data Management
Mr. V Mahesh, is the Managing Director
of Karvy Data Management and has work
experience spanning over 2 decades with
in depth exposure to operations on most
financial services businesses.
Commencing his professional stint with
the Registry business where he has to his
credit managing over 300 IPOs and other
forms of offerings, he was amongst the first few to work closely
on the Book Building process initiated by SEBI in 1995. After
initially working with MCS as an Assistant Vice President, he
moved to Karvy. He was also responsible to initiate the process
of setting up the Depository participant business in Karvy and
32. was responsible for both the operations and the marketing of the
business. He has been nominated by the NSDL to various
committees which addressed key changes to the overall processes
and policies for the Demat business.
Nurturing the passion for understanding and interpreting
technology and processes, he was responsible to create and set up
the centralized broking platform, centralized back office
operations for all financial products and creating a network of
over 500 branches covering over 300 locations for Karvy. He is
also instrumental in creating and launching the Online platform
of Karvy Stock Broking Limited.
He is a Post Graduate in Commerce from University of Madras
(M. Com). and also completed Post Graduate Diploma in
Computer Applications.
Mr. V. Ganesh
CEO, Karvy Computershare
Mr. V Ganesh is a Chartered and Cost
Accountant by profession and has over 2.5
decades of experience in the financial
services space and is part of Karvy Group’s
leadership team. Before joining KARVY,
he was associated with ITC’s risk
management and financial audit services
department. Earlier he was associated with Proctor and Gamble
and was responsible for product pricing and financial support
functions for P&G’s soaps and health care businesses.
He was instrumental in setting up the Mutual Fund registry
business for Karvy. At KARVY, for over 2 decades, Ganesh has
been instrumental in building a strong techno-commercial base
with emphasis on establishing a pan India branch network, back
office processing, call centre, web initiatives, online trading, B2B
interfaces etc., in the transfer agency and BPO businesses.
33. Mr. Sushil Sinha
Wholetime Director, Karvy Comtrade
Mr. Sushil Sinha, the Country Head of
Karvy Comtrade Ltd, has successfully
made Karvy Comtrade a force to reckon
with in the marketplace. With over 10
years of expertise in the broking sector, he
is a well-known face today in the
electronic and print media. Under his
aegis, the company has won numerous honours and awards
nationwide, including the UTV Bloomberg Leadership Award
2011 and India’s Best Market Analyst Award—for two
consecutive years—by Zee Business.
Having joined Karvy Comtrade in December 2005 as Senior
Manager (Business Development), he has steadily climbed up the
organizational ladder to head the business now. Before joining
KCTL, he worked in Geojit Financial Securities for two years.
Prior to that, he had worked with the Agriculture department in
the Government of Jharkhand under various capacities for four
years.
A science graduate, Mr. Sinha has completed two MBAs, one
majoring in Personnel Management & Industrial Relations from
Patna University and the other in Agri Business Management
from IIPM, Bangalore, a Ministry of Commerce, Government of
India institution.
Mr. P. B. Ramapriyan
CEO, Distribution & Allied Businesses
Mr. Ramapriyan is working with Karvy for
over 2 decades, He has strength of sorts in
the distribution of Financial products
including Equity, Bonds, Fixed Deposits
and Auto Finance. He has successfully
marketed several financial products for
large number of corporate of various sizes.
He is also responsible for managing the Pan India Network of
brokers and sub-brokers. He has been instrumental in Karvy’s
success in distribution of debt products.
34. Mr. Rajiv R. Singh
CEO, Stock Broking
Mr. Rajiv R. Singh has been associated
with Karvy for more than a decade. He
joined Karvy in 2001 and moved up the
corporate ladder with his sheer dedication,
commitment and hard work.
Rajiv, with an enormous experience in
finance industry leads the responsibility of
all aspects of Karvy’s equity broking business which includes
strategy, revenue generation, business development and overall
customer satisfaction. Rajiv is widely regarded as a results-driven
leader who plays a key role in building the stock broking business
of KSBL and make it one of the largest stock broking houses in
the country. Rajiv also plays a key role in identifying skills and
motivating staff in providing outstanding client service.
Rajiv is a Certified Management Accountant–CMA.
Mr. J. Ramaswamy
Group Head, Corporate Affairs
Mr. Ramaswamy, the Group Head for
Corporate Affairs, is the official
spokesperson for the Karvy Group. Mr.
Ramaswamy has more than 25 years of
experience in various spheres of the
financial services industry, of which 10
years has been in the Legal and Secretarial
division of Reliance, handling various public issues, mergers,
monitoring performance of various departments, liaising with
regulatory bodies and outside agencies (viz., the stock exchange,
SEBI, DCA and others), and coordinating all the board meetings.
The Corporate Affairs Division is involved in integration and
strategic planning of all the business divisions of Karvy. Mr.
Ramaswamy’s job responsibility encompasses monitoring the
performance of all divisions through regular reviews, initiating
and implementing new business initiatives, corporate
communication and media relations, acting as official
spokesperson for the entire Group, conceptualizing various
policies and procedures to improve the internal work
environment, and working on a parallel platform with the HR
35. department to develop models for raising productivity and cost-
effectiveness.
Mr. Deepak Gupta
Group Head, HR
Mr. Deepak Gupta brings with him over 20
years of experience in HR, spanning
financial services, ITes and manufacturing.
Prior to joining Karvy, he was Chief People
Officer, Human Resources, with Bajaj
Finance Limited, a Rahul Bajaj Group
Company, based at Pune. He has also had a
successful career with a few prominent corporate, including
SREI, Enam, CRISIL, CEAT Financial Services and Reliance
Industries.
Deepak holds a Master’s degree in Human Resources
Development from Jamnalal Bajaj Institute of Management and
a diploma in Business Management and Industrial Relations.
Mr. G. Krishna Hari
Group Head, Finance
Mr. G. Krishna Hari holds a Bachelor’s
degree in Commerce and is associate
member of the Institute of Chartered
Accountants of India (ICAI). He has over
27 years of experience in the areas of
finance and accounts functions
encompassing fund raising, financial
reporting, management accounting, working capital management,
taxation, budgeting and forecasting and financial due diligence
reviews for mergers & acquisitions and investment proposals.
He has been associated with the Karvy Group for the past 15 years
and is currently designated as the Vice President- Finance &
Accounts at Karvy Stock Broking Limited. Prior to joining
Karvy, he was the head of finance & accounts division in Asia
Pacific Investment Trust Limited, Hyderabad (Formerly
Nagarjuna Investment Trust Limited) an NBFC Company.
37. AWARDS AND ACCOLADES
To recognise the important role Karvy
Comtrade played in agricultural trades and
to celebrate their contribution towards
catalysing growth in farm incomes,
NCDEX announces winners of “KRISHI
PRGATI AWARDS,2017”. Karvy
Comtrade Ltd has always been a pioneer
in Agri and related businesses at NCDEX, bagged the trophy
which was handed over by Cabinet Minister for Consumer affairs,
Food and Public Distribution Mr. Ram Vilas Paswan and Union
Minister of State Mr. Arjun Ram Meghwal.
Karvy Commodities honoured
with Derivative House of the
Year 2017 by the
ASSOCHAM on 1st March
2017 at Hotel Le Meridien, New
Delhi. The award was presented
by Shri C. R. Chaudhary,
Hon’ble Minister of State for
Consumer Affairs, Food and Public Distribution, Govt. of India.
Karvy Comtrade Limited
received “Market Excellence
Award, Commodities –
Metal” in Zee Market
Excellence Awards 2016 held at
the Taj Mahal Palace Hotel,
Mumbai on 6th August. The
Hon’ble Union Minister for
Power, Renewable Energy and Mining, Mr. Piyush Goyal handed
over the prestigious award to KCTL representative.
Mr. Rajat Parthasarathy,
Director, Karvy Group and Mr.
Rajiv Ranjan Singh, Vice-
President & Business Head –
Stock Broking receiving awards
from India’s premier stock
exchange BSE – the SKOCH –
BSE Order of Merit award and
38. the SKOCH – BSE Aspiring Nation award – in recognition of its
efforts to educate, empower and help create an enlightened corps
of financial market investors.
Mr. Sudhendoo Gandhi, GM,
KSBL, receiving the “NSDL
Star Performer Award 2014” for
Highest Asset Value.
Mr. Sushil Sinha, Business
Head, KCTL & Mr. Suresh
Raval, General Manager, KCTL
receiving the ‘Broker with Best
Corporate Desk for Commodity
Broking’ award from Hon’ble
Finance Minister then – Sri
Pranab Mukherjee at the
Bloomberg UTV Financial Leadership Awards 2011.
Mr. C Parthasarathy, Chairman,
and Managing Director, Karvy
Group, receiving the ‘Largest E-
Broking House in India’ award
at the Dun & Bradstreet – BSE
Equity Broking Awards 2010.
Karvy Stock Broking Limited.
2014: Won the prestigious “NSDL Star Performer
Award 2014 for Highest Asset Value”. Organized by the
National Securities Depository, the NSDL Star
Performers Awards recognize the best performers in the
securities and depositories space. The award ceremony
was organized on Saturday, December 20, 2014, at Taj
Coromandel, Chennai. Karvy has won this award
consecutively for last two years.
39. 2010: “Largest E-Broking House in India” at BSE
Equity Broking Awards 2010 by Dun & Bradstreet held
in ITC Grand Maratha, Mumbai. This award is based on
the study carried out by the world’s leading provider of
business information, knowledge and insight, Dun &
Bradstreet in association with the oldest stock exchange
in India, the Bombay Stock Exchange.
The BSE-D&B Equity Broking Awards recognizes the
brokerage firms based on the number of online accounts,
volume of online trade, and service delivery of their
online trading platform. Karvy Stock Broking Limited has
won this prestigious award for its state of the art, in-house
developed Karvy Online, a comprehensive online
investment platform that enables investors to invest,
anytime from anywhere.
2007: Bagged ace award by receiving the coveted Annual
Award for 2006 for “Best CEO, Initiating HR
Practices”, by, the Uttar Pradesh Chapter of National
Institute of Personnel Management (NIPM). The Award
has been conferred to Mr. C Parthasarathy, CMD, Karvy
Group, for his contribution to HR practices in Lucknow,
organized by UP chapter of NIPM.
2007: “Amity Corporate Excellence” award at the 9th
International Business Summit and Research Conference-
INBUSH (International Business Horizon) which was
held at a glittering function in Noida. This award was
conferred by Amity International Business School, Noida.
2006: ISTD – “Vivekananda National Award” for
Excellence in HRD & Training.
2004: “Best Depository Participant in the
country” award.
Karvy Comtrade Limited
2014: Won the prestigious ZEE Business Award for the
“Best Agri. Analyst” 2014 in the fifth edition of India’s Best
40. Market Analyst Awards on Saturday, 13th Dec. 2014 at The
Lalit in Mumbai.
2011: Awarded the “Broker with Best Corporate Desk for
Commodity Broking” at the prestigious Bloomberg UTV
Financial Leadership Awards 2011 held in Hotel Taj
Landsend, Mumbai. Hon’ble Finance Minister of India then,
Shri. Pranab Mukherjee was the Chief Guest. The awards
have been decided by eminent jury consisting of reputed
economists, management & financial consultants.
Bloomberg UTV Financial Leadership Awards have been
instituted to acknowledge the contribution of the country’s
financial champions for extraordinary work done in financial
sector. This award is a reflection of Karvy Comtrade –
Corporate Desk’s unparalleled strengths in providing unique
risk management strategies and hedging calculators for
Corporates. Karvy Comtrade’s ability to handle large
volumes of trade. efficiently with prompt, accurate and
tailor-made services by a talented pool of professionals
ensures that Karvy remains relevant to client at all times.
2011: Adjudged as the “Best Analyst in Base Metal
Category” at the prestigious “Best Market Analysts Awards
2011″ by Zee Business in association with NCDEX
(National Commodity & Derivatives Exchange Limited).
The award ceremony was graced with the presence of
eminent dignitaries.
Zee Business Best Market Analyst Awards have been
instituted to honour the contributions of India’s leading
financial experts in empowering the retail investors. The
Nominations for the Awards were invited from Commodities
& Stock Broking companies and Fund houses and were
being judged on overall returns achieved for the Stocks,
Commodities, Sectors and Companies, the analysts tracked
from April 2010 to December 2010.
42. WHAT IS A DEMAT ACCOUNT?
A DEMAT ACCOUNT is one of the basic requirements to
trade online and to convert physical shares into the dematerialized
format. It facilitates in document free trade and transfer
transactions. It essentially works on similar lines of a bank
account. It holds the financial statements and certificates of the
holder’s purchases of shares, bonds, government securities,
mutual funds, and exchange-traded funds (ETFs). DEMAT
ACCOUNT number is quoted for all transactions to enable
electronic settlements of trades to take place. Every shareholder
will have a Dematerialized account for the purpose of transacting.
Access to the Dematerialized account requires an internet
password and a transaction password.
Transfers or purchases of securities can then be initiated.
Purchases and sales of securities on the Dematerialising are
automatically made once transactions are confirmed and
completed.
MOTIVE OF DEMAT SYSTEM
India adopted the DEMAT ACCOUNT for electronic
storing, wherein shares and securities are represented and
maintained electronically, thus eliminating the troubles
associated with paper shares. After the introduction of the
depository system by the Depository Act of 1996 , the process for
sales, purchases and transfers of shares became significantly
easier and most of the risks associated with paper certificates
were mitigated.
HOW DEMAT ACCOUNT WORKS?
Central Depositories
Is an organization that provides financial services, holds
securities in electronic format and assists trading. One of its
primary functions is to transfer the ownership of shares from one
investor to another. The National Securities Depositories Limited
(NSDL) and the Central Depository Services Limited (CDSL) are
the two depositories in India.
43. Depository Participant (DP)
A depository (in simple terms) is an institution holding a
pool of pre-verified shares held in electronic mode that offers
efficient settlement of transactions. A Depository Participant
(DP) is an intermediary between the investor and the depository.
A DP is typically a financial organization like a bank, broker,
financial institution, or custodian acting as an agent of the
depository to make its services available to the investors. Each
DP is assigned a unique identification number known as DP-
ID. As of March 2006, there were a total of 538 DPs registered
with SEBI.
44. DEMATERIALIZATION
Dematerialisation is a process in which you can convert
physical share certificates into electronic shares. Shares should
have been transferred in your name / joint names before sending
it for dematerialisation.
You have the option to hold shares either in the physical OR in
the dematerialized form. This is as per the Depositories Act,
1996.However, when you buy shares you may receive delivery in
the DEMAT form as per the option of the seller.
REMATERIALIZATION
It is the process by which a client can get his electronic
holdings converted into physical certificates. The client has to
submit the rematerialisation request to the DP with whom he has
an account. The DP enters the request in its system which blocks
the client’s holdings to that extent automatically. The Issuer / R&
T agent then prints the certificates, dispatches the same to the
client and simultaneously electronically confirms the acceptance
of the request to NSDL. Thereafter, the client’s blocked balances
are debited.
DEMAT OPTIONS
There are many hundreds of Depository Participants (DPs)
offering the Demat account facility in India as of September 2011.
A comparison of the fees charged by different DPs is detailed
below.
There are a few distinct advantages of having a bank as a DP.
Having a Demat account with a bank DP, usually provides quick
processing, accessibility, convenience, and online transaction
capability to the investor. Generally, banks credit the Demat
account with shares in case of purchase, or credit a savings
account with the proceeds of a sale, on the third day. Banks are
also advantageous because of the number of branches they have.
Some banks give the option of opening a Demat account in any
branch, while others restrict themselves to a select set of
branches. Some private banks also provide online access to the
Demat account.
45. Fees Involved
There are four major charges usually levied on a DEMAT
account: account opening fee, annual maintenance fee, custodian
fee and transaction fee. Charges for all fees vary from DP to DP.
1. Demat Account-opening fee
There may not be an opening account fee. Private banks do not
have one, but other entities do impose an opening fee.
2. Annual maintenance fee
This is also known as folio maintenance charges, and is generally
levied in advance. It is charged on annual or monthly basis.
3. Transaction fee
The transaction fee is charged for crediting/debiting securities to
and from the account on a monthly basis. Pay the fee to the
transaction value, which is subject to a minimum amount. The fee
also differs based on the kind of transaction (buying or selling).
Some DPs charge only for debiting the securities, while
others charge for both. Some DP's also charge the investor even
if the instruction to buy/sell fails or is rejected. In addition, service
tax is also charged by the DPs
In addition to the other fees, the DP also charges a fee for
converting the shares from the physical to the electronic form or
vice versa. This fee varies for both Demat (physical-to-electronic)
and Remat (electronic-to-physical) requests. For Demat
transactions, some DPs charge a flat fee per request in addition to
the variable fee per certificate, while others charge only the
variable fee.
For instance, Stock Holding Corporation has charged Rs 25
as the request fee and Rs 3 per certificate as the variable fee.
However, SBI has charged only the variable fee, as Rs 3 per
certificate. Remat requests also have charges akin to that of
Demat. However, variable charges for Remat are generally higher
than Demat.
46. Some of the additional features (usually offered by banks)
are as follows. Some DPs offer a frequent- trader account, where
they charge frequent traders at lower rates than the standard
charges. Demat account holders are generally required to pay the
DP an advance fee for each account that will be adjusted against
the various service charges. The account holder needs to raise the
balance when it falls below a certain amount prescribed by the
DP. However, if the holders also hold a savings account with the
DP, they can provide a debit authorisation to the DP for paying
this charge. Finally, once choosing a DP, it would be prudent to
keep all accounts with that DP, so that tracking of capital gains
liability is easier. This is because when calculating capital gains
tax, the period of holding will be determined by the DP, and
different DPs follow different methods. For instance, ICICI Bank
uses the first in first out (FIFO) method to compute the period of
holding. The proof of the cost of acquisition will be the contract
note. The computation of capital gains is done account-wise.
Indian Banking System First, an investor has to approach a
DP and fill up an account opening form. The account opening
form must be supported by copies of any one of the approved
documents to serve as proof of identity (POI) and proof of address
(POA) as specified by SEBI. An investor must have his/her PAN
card in original at the time of opening of the account (mandate
effective from April 1, 2006).
All applicants should carry original documents for
verification by an authorized official of the depository
participant, under his signature. Further, the investor has to sign
an agreement with the DP in a depository prescribed standard
format, which details rights and duties of investor and DP. DP
should provide the investor with a copy of the agreement and
schedule of charges for their future reference. The DP will open
the account in the system and give an account number, which is
also called BOID (Beneficiary Owner Identification number).
The DP may revise the charges by giving 30 days’ notice in
advance. SEBI has rationalised the cost structure for
dematerialisation by removing account-opening charges,
transaction charges for credit of securities, and custody charges
vide circular dated January 28, 2005.
47. BENEFITS OF DEMAT ACCOUNT
1. Easy Access and monitoring
Demat accounts are completely online, implying it can be easily
accessed online from anywhere at any time. It also facilitates easy
monitoring of the holdings.
2. Highly Secure
Demat accounts have a two-factor authentication (2FA) and are
safer than physical shareholding which includes the risk of theft,
loss or damage.
3. Lowers Cost
Trading of physical shared involved additional costs of stamp
duty, handling charges, etc. which are not applicable for Demat
accounts.
4. Speed Facilities
Since all procedures are electronic, they are less time-consuming
and more convenient. One can easily buy, sell and transfer funds
and securities with just a few clicks.
5. Corporate Benefits
Bonus issues, right shares, or stock split offered by companies are
automatically updated in the Demat accounts and dividends,
refunds, or interest are also directly available to the Demat
account holder.
6. Common Account
Demat account organizes all securities in one place as it is not just
for shares, it can also hold other securities and investments.
48. DISADVANTAGES OF DEMAT ACCOUNT
Trading in securities may become uncontrolled in case of
dematerialized securities.
It is incumbent upon the capital market regulator to keep
a close watch on the trading in dematerialized securities
and see to it that trading does not act as a detriment to
investors.
For dematerialized securities, the role of key market
players such as stock-brokers needs to be supervised as
they have the capability of manipulating the market.
Multiple regulatory frameworks have to be conformed to,
including the Depositories Act, Regulations and the
various Bye-Laws of various depositories.
Agreements are entered at various levels in the process of
dematerialization. These may cause worries to the
investor desirous of simplicity.
There is no provision to close a Demat account, which is
having illiquid shares. The investor cannot close the
account and he and his successors have to go on paying
49. the charges to the participant, like annual folio charges
etc.
After liquidating the holdings, many Indian investors
don't close their DP account. They are unaware that DPs
charge even on dormant accounts.
ADVANTAGES OF DEMAT ACCOUNT OPENING WITH
KARVY ONLINE
Karvy Stock Broking, the broking arm of Karvy Group, has
a rich experience of over 20 years in the industry. One can look
forward to open Demat account with us to avail the following
benefits of Demat account:
Cutting-edge technology and platforms to support trade
through browsers, desktop application and mobile
application.
Best of class research in form of Daily, Weekly, Monthly
and Quarterly reports in addition to seasonal and thematic
reports.
Award-winning performance and customer services.
One of top 10 Broking Houses in India
One of the largest Retail Brokers with a presence in
1,100+ locations
10 Lakh Broking customers and 25,000+ daily trading
clients
Advisory and Support Desk services for assisted trading
Extended research expert assistance in query resolution
50. HOW TO OPEN A DEMAT ACCOUNT ONLINE WITH
KARVY?
DOCUMENTS REQUIRED FOR DEMAT ACCOUNT
To open a Demat account you have to provide documents which
fulfil the requirements of KYC (Know Your Customer) norms.
You have to sign a contract with Stock broker. Generally, the
documents are:
1. PAN (compulsory)
2. Address proof
3. Passport size Photographs
4. Bank crossed cheque (If required)
TRANSFER OF SHARES BETWEEN (DEPOSITORY
PARTICIPANT) DPS
To transfer shares, an investor has to fill one of two kinds of
Depository Instruction Slip (DIS). The first check made is
whether both Demat accounts are at the same depository. There
are two depositories: CDSL [Central Depository Service (India)
Limited] and NSDL National Securities Depository Limited)). If
both Demat accounts are not at the same depository, then an Inter
Depository Slip (Inter DIS) has to be filled and submitted. For
example:
If there is one Demat account with CDSL and the other
Demat account with NSDL, then an Inter-DIS is needed.
(In case the investor needs an Inter-DIS, the investor
should check with the broker, since brokers usually issue
an Inter-DIS).
51. Now that the correct DIS has been determined,
information pertaining to the transfer transaction has to be
entered: scrip name, INE number, quantity in words and
figures.
Finally, the investor should submit that DIS to the broker
with signatures.
The transfer broker shall accept that DIS in duplicate and
acknowledge receipt of DIS on duplicate copy.
The investor should submit the DIS when the market is
open. Accordingly, date of submission of DIS and date of
execution of DIS can be same or a difference of one day
is also acceptable. The investor also has to pay the broker
some charges for the transfer.
By Demat account you can get following facilities: -
Transaction statement: you can view transaction in your
account for a period of 15 days. Various options are
available in transaction statement when you want.
Status of request: you can also get status of your
transactions by status or Requests.
Personal details: provides your various client related
information like client name, client address, joint holders
name, account type, bank account details for a give client
id.
Customer ledger: all your financial transactions
pertaining to your Demat account like Bills, Payments,
waivers etc. are available in customer ledger.
DRF
In order to get your shares converted from the physical to the
electronic form, you have to submit your certificates along with a
52. request form asking for the conversion. This request form is
called a DRF or a “Demat Request Form.”
INVEST AND TRADE THROUGH OUR ADVANCED
TECHNOLOGY-DRIVEN TRADING PLATFORMS
Mobile Trading App Karvy Online App
Online Web Trading
Desktop Based Trading Nest Application
54. REASEARCH METHODOLOGY
The main objective of a research is to find out the truth which
is hidden and which has not been discovered. According to
advance learner’s dictionary of current English the definition of
research is: -
“A careful investigation or enquiry especially through search
for new facts in any branch of knowledge”
MARKETING RESEARCH
Marketing managers often commission formal marketing
studies of specific problems and opportunities. They may request
a market survey, a product preference test, or an advertising
evaluation.
Marketing research is the function which links the
consumers, customers and public to the marketer though
information- used to identified and define marketing
opportunities and problems, generate ad evaluate marketing
actions: - monitor marketing performance and improve
understanding of marketing as a process.
Effective marketing research includes following steps, which
should be kept in mind to conduct a marketing research in a
perfect manner.
i. Define the problem and research objective.
ii. Develop the research plan.
iii. Collect the information.
iv. Present the findings.
TYPES OF RESEARCH
The customer research was carried out in two phases:
55. 1. An exploratory research was carried out to know what
customer looks for in financial company and whether
customers are satisfied or not with these products.
2. The other was a diagnostic study to identify the factors
responsible for satisfactions or dissatisfaction of
customer.
SOURCES OF DATA
The data needed data this study has been collected from
two main sources: -
1. Primary sources.
2. Secondary sources.
Primary data has been collected through wall –structured Tele
marketing, campaigning, direct interview method.
Secondary data has helped in collecting information regarding
history of the company, division of the company etc. of market
position of other financial companies
TOOLS USED
Whatever we design of research study it is necessary to
collect relevant data. Thus, it is useful to consider methods of
collecting data and the quality of information produced,
Questionnaires: - It is the basic methods of collecting
data in marketing research. Questionnaires are the basis
method of collecting data in marketing research.
Questionnaires are distinguished by the facts that asking
question to people who have the desired information
collects data. When questioning researches collects data
ask questions. They keep track of the objects or actions in
which they are interested. Sometimes individual makes
the observation on the other occasions mechanical devices
note and record the desired information.
56. In this study the data was collected by means of questioning since
the method of observation is also used for checking the awareness
regarding the financial products.
The questionnaires were filled by using tested personal
interviews.
Contact methods: - to get information contacts is
necessary it can be either by telephone or by personal
contacts. I prefer personal interview method to get the
necessary information from the people. The data was
collected through personal interview by asking the
questions.
Telemarketing: - To get information I also use this
method by calling them through telephone in their
homes, offices, institutions etc. and made them aware
from the Demat and the financial product.
OBJECTIVE OF THE PROJECT
To know the opinion of the consumer regarding the
Demat and financial product.
To know what consumer, look for while Demating their
shares.
To know the satisfaction/dissatisfaction level of
consumers towards the financial companies.
To know the factors responsible for the
satisfaction/dissatisfaction of the consumers.
To know the potential market of the Karvy.
SIGNIFICANCE
This area demands maximum benefits at minimum cost. An
investor as to decide in this electronic trading environment where
he is sake with his shareholding and where we can get best service
at minimum cost. So, my study is about whether the consumer is
57. satisfied with all these services that he is getting from different
depository participant in Lucknow.
Consumer satisfaction can be defined as more that expected
that is one get more what he is expecting. So, an investor finds
himself satisfy when he get services at their home and in the
because share market is the moist volatile market.
59. DATA ANALYSIS
I have analysed the data in following manner using following
satisfaction and dissatisfaction grounds: -
1. Choosing criteria.
2. Dissatisfaction ground.
3. Rating among companies.
4. No of a/c opened in Lucknow.
CUSTOMER SATISFACTION
a) Name:
b) Gender:
c) Occupation:
d) Age:
(A) Do you have any account in Karvy?
Yes No
60% 40%
60. (B) Do you know about the Demat account?
Yes No
40% 60%
(C) Why do You invest in share market?
Profile For general
investment
Other (tax saving)
90% 10% ---
61. (D) What do you think Demat account is safe?
(E) Why you choose Karvy Demat service?
Good will Charges Service Safety
25% 30% 20% 25%
Yes No Can’t say
40% 20% 40%
62. (F) What type of Karvy Demat service?
Highly satisfy Satisfy Dissatisfy
60% 30% 10%
(G) What are the reasons for dissatisfaction?
Charge Less Awareness Lack of Trading Recently
5% 20% 70% 5%
63. Comparative Study of Demat Account Investment
(Occupational Investment)
OCCUPATION INVESTMENMT
Service group 45%
Business group 40%
Other 15%
Comparative Study Demat Account Awareness*(Age
Group)
Age group Awareness
20-30 year 20%
30-40year 40%
More than 40 year 40%
65. LIMITATIONS
Due to short time I was not able cover all area.
No financial support given by the company.
Due to lack of awareness and interest on the part of
respondents created problem in the collection.
DATA COLLECTION
I collect the data through questionnaire, which is fill up by
the people of the Lucknow City. the purpose of data collection is
knowing the satisfaction of customer towards the Demat services
in Lucknow. The questionnaire is fill up the 75people.
In data collection I asked some question about the
satisfaction of customer toward the Demat services.
SAMPLING APPROACH
There are basically two approaches to sampling: -
1. Probability Sampling.
2. The sampling for the Customer’s Survey was selected by
random sampling. Random number was generated for
selecting the sample. A sample size of 50 customer’s
survey.
Description of the coverage: I have covered the local area of
Lucknow.
67. FINDINGS
People are interested in share market by but they are not
much aware about the share market procedure.
The money problem with share market a big problem.
Trading problem is also a big problem.
Other group people like agricultural are not aware and
interested in share market.
RECOMMENDATIONS
The detail study of the project idea to the following
recommendation: -
The company should come up with some good strategies
to create awareness among people regarding the
financially Demat.
The company as soon as possible should try to convert
itself into a bank so that many people come in contract
and joint with company.
They should try to provide some extra services to their
customers.
The company should concentrate more on after sales
services.
69. CONCLUSION
Concerning my project title “CUSTOMER
SATISFACTISFACTION REGARDING DEMAT SERVICES
IN KARVY” the survey conducted by me as I found that the
consumer satisfactions the only way for the success of any
organization in the present time. And I came to the following
conclusion which is as follows –
Response was very good from the customer regarding
financial product because in this time every one wants more
return on less investment and in case of Demat they want true
time to open the Demat (like at the time of issues).
Karvy gaining good response in the Demat field by providing
good services.
I concluded by this that research that services and returns got
more importance than goodwill.
In the last six month it has opened the maximum number of
Demat account at the time of new public issues than any other
companies.
I also conclude that many financial services at one place is
another reason of its popularity.
71. QUESTIONNAIRE FORM
(This research is done for educational purpose. There is no financial
motive)
Name:
Age:
Occupation:
Mobile No:
1. Are you employed?
a) Yes ( )
b) No ( )
2. Have you invested/are you interested to invest in share
trading?
a) Yes ( )
b) No ( )
3. Do you have a Demat Account?
a) Yes ( )
b) No ( )
4. In which company you have a Demat Account?
a) Reliance Money ( ) d) Infoline ( )
b) Religare ( ) e) Karvy ( )
c) Unicon ( ) f) Others ( )
5. What is the most important reason for not investing in share
trading?
a) Lack of knowledge about share trading activities ( )
b) Enjoy investing in others ( )
c) It’s benefits are not enough to drive you for
investment ( )
72. 6. Any other company whose service you like?
a) Reliance Money ( ) d) Infoline ( )
b) Religare ( ) e) Karvy ( )
c) Unicon ( ) f) Others ( )
7. Do you like Karvy Brokerage Demat Account?
a) Yes ( )
b) No ( )
8. According to you which are the most suitable stage to invest
in share trading activities?
a) Young unmarried stage ( )
b) Young married children stage ( )
c) Married with other children stage ( )
d) Pre-retirement stage ( )
9. What is your opinion regarding the stock broking services
provided by Karvy? Is it
a) Good ( ) c) Average ( )
b) Poor ( ) d) Excellent ( )
10. How much you are in support of Demat Account AMC
charges applied by Karvy? Is it
a) Good ( ) c) Average ( )
b) Poor ( ) d) Excellent ( )
11. What is your opinion relating to the rate of interest of margin
funding facility of Karvy? Is it
a) Good ( ) c) Average ( )
b) Poor ( ) d) Excellent ( )
73. 12. How much you are in favour of Demat Account opening
charge for share trading purpose? Is it
a) Good ( ) c) Average ( )
b) Poor ( ) d) Excellent ( )