LAW OF DIMINISHING
MARGINAL UTILITY
AND
LAW OF EQUI
MARGINAL UTILITY
UTILITY
Characteristics:
• Utility is subjective/not measurable
• Utility is variable
• Utility is different from usefulness
• No legal or moral connotations
Marginal Utility (MU)
The word Marginal means “Border” or
“Edge”.
It is the addition made to the total
utility by consuming one more unit of a
commodity.
Total utility (TU)
Total Utility refers to the total
satisfaction derived by the consumer from
the consumption of a given quantity of a
good.
TU = Sum of all MU
The exponents of the utility analysis have
developed two laws which occupy a very
important place in economics theory and
they are :-
# Law of Diminishing Marginal
Utility
# Law of Equi-Marginal Utility
Exponents
Law
of
Diminishing
Marginal Utility
This law state that as the amount
consumed of a commodity increases, the
utility derived by the consumer from
the additional units, i.e marginal utility
goes on decreasing.
According to Marshall, “The additional
benefit a person derives from a given
increase of his stock of a thing
diminishes with every increase in the
stock that he already has”
STATEMENT
EXPLANATION
As more and more quantity of a commodity
is consumed, the intensity if desire
decreases and also the utility derived from
the additional unit.
All the units of a commodity must be same
in all respects. The unit of the good must
be standard
There should be no change in taste during
the process of consumption
There must be continuity in consumption
There should be no change in the price of
the substitute goods
ASSUMPTIONS
EXCEPTIONS
# Money
# Hobbies and Rare Things
# Liquor and Music
# Things of Display
IMPORTANCE
• Basis of Law of Demand
• Basis of Consumption Expenditure
• The basis of Progressive Taxation
Law
of
Equi-Marginal
Utility
STATEMENT
This law states that the consumer
maximizing his total utility will allocate
his income among various commodities in
such a way that his marginal utility of
the last rupee spent on each commodity
is equal.
The consumer will spend his money income
on different goods in such a way that
marginal utility of each good is
proportional to its price.
Limitations
##It is difficult for the consumer to know
the marginal utilities from different
commodities because utility cannot be
measured.
#Consumer are ignorant and therefore
are not in a position to arrive at an
equilibrium.
#It does not apply to indivisible and
inexpensive commodity.
About us
Federation of Chamber of Commerce is a Non-Profit-Non-Governmental
organization (NGO), Registered with Department of Charity
Commissioner. Our mission is to promote commercial interests and
promote the development of trade, commerce and industry.
Federation is a not for profit bilateral business Chamber which fosters
and promotes mutually beneficial relations between various states
and overseas through channels of trade and industry. The Federation
constantly strives to identify new areas of mutual co-operation and
ensure the smooth flow of trade, investment joint ventures and
technology. We endeavor to provide a platform for facilitating
business and networking opportunities between companies, to
promote our members’ interests to key decision makers and to help
develop economic and commercial relations between themselves. It
provides a dynamic institutional link for the promotion of commercial
and economic relations.
visit us @: www.foccin.org
Contact us @: federationofchamberofcommerce@gmail.com
Be with us in twitter: https://twitter.com/foccin
Join us face to face us in
facebook: http://www.facebook.com/federationofchamberofcommerce

Demand analysis

  • 1.
    LAW OF DIMINISHING MARGINALUTILITY AND LAW OF EQUI MARGINAL UTILITY
  • 2.
    UTILITY Characteristics: • Utility issubjective/not measurable • Utility is variable • Utility is different from usefulness • No legal or moral connotations
  • 3.
    Marginal Utility (MU) Theword Marginal means “Border” or “Edge”. It is the addition made to the total utility by consuming one more unit of a commodity.
  • 4.
    Total utility (TU) TotalUtility refers to the total satisfaction derived by the consumer from the consumption of a given quantity of a good. TU = Sum of all MU
  • 5.
    The exponents ofthe utility analysis have developed two laws which occupy a very important place in economics theory and they are :- # Law of Diminishing Marginal Utility # Law of Equi-Marginal Utility Exponents
  • 6.
  • 7.
    This law statethat as the amount consumed of a commodity increases, the utility derived by the consumer from the additional units, i.e marginal utility goes on decreasing. According to Marshall, “The additional benefit a person derives from a given increase of his stock of a thing diminishes with every increase in the stock that he already has” STATEMENT
  • 8.
    EXPLANATION As more andmore quantity of a commodity is consumed, the intensity if desire decreases and also the utility derived from the additional unit.
  • 9.
    All the unitsof a commodity must be same in all respects. The unit of the good must be standard There should be no change in taste during the process of consumption There must be continuity in consumption There should be no change in the price of the substitute goods ASSUMPTIONS
  • 10.
    EXCEPTIONS # Money # Hobbiesand Rare Things # Liquor and Music # Things of Display
  • 11.
    IMPORTANCE • Basis ofLaw of Demand • Basis of Consumption Expenditure • The basis of Progressive Taxation
  • 12.
  • 13.
    STATEMENT This law statesthat the consumer maximizing his total utility will allocate his income among various commodities in such a way that his marginal utility of the last rupee spent on each commodity is equal. The consumer will spend his money income on different goods in such a way that marginal utility of each good is proportional to its price.
  • 14.
    Limitations ##It is difficultfor the consumer to know the marginal utilities from different commodities because utility cannot be measured. #Consumer are ignorant and therefore are not in a position to arrive at an equilibrium. #It does not apply to indivisible and inexpensive commodity.
  • 15.
    About us Federation ofChamber of Commerce is a Non-Profit-Non-Governmental organization (NGO), Registered with Department of Charity Commissioner. Our mission is to promote commercial interests and promote the development of trade, commerce and industry. Federation is a not for profit bilateral business Chamber which fosters and promotes mutually beneficial relations between various states and overseas through channels of trade and industry. The Federation constantly strives to identify new areas of mutual co-operation and ensure the smooth flow of trade, investment joint ventures and technology. We endeavor to provide a platform for facilitating business and networking opportunities between companies, to promote our members’ interests to key decision makers and to help develop economic and commercial relations between themselves. It provides a dynamic institutional link for the promotion of commercial and economic relations. visit us @: www.foccin.org Contact us @: federationofchamberofcommerce@gmail.com Be with us in twitter: https://twitter.com/foccin Join us face to face us in facebook: http://www.facebook.com/federationofchamberofcommerce