2. Smart science to improve lives™
Meet the speaker
Madalina Cociorb
Sales Development Specialist
Croda Italiana
3. Smart science to improve lives™
To be Climate, Land and People positive by 2030
By 2030, we will protect at least 60 million people annually
from potentially developing skin cancer from harmful UV rays,
through the use of our solar protection ingredients
Our commitment
We will use our Smart Science to promote
healthy lives and wellbeing through the
development and application of our
ingredients and technologies
https://www.croda.com/en-gb/sustainability/our-approach
https://www.un.org/sustainabledevelopment/health/
4. Smart science to improve lives™
Our commitment
Solaveil mineral sunscreens are amongst the safest sunscreens
available
Our priority is keeping people safe from skin cancer,
the main cause of which is sun exposure
Climate change driving skin cancer
WHO estimates that just a 10%
reduction in the ozone layer
could generate
*https://www.who.int/uv/faq/skincancer/en/index1.html
**https://www.skincancer.org/skin-cancer-information/skin-cancer-facts/
2-3m
300,000
additional skin cancer
cases in any one year*
Skin cancer cases
occur globally each
year*
50%
**Regular daily use
of an SPF 15 or
higher sunscreen,
reduces the risk of
melanoma by
Having 5 or more sunburns
doubles your risk for melanoma.**
300,000
5. Smart science to improve lives™
Global sun care market
$ 10.2bn $ 16.1bn
CAGR
8.0%
Market
size 2021
Market
size 2026
Asia Pacific
Australasia
Eastern Europe
Latin America
Middle East and
Africa
North America
Western Europe
Regional contribution in terms of
absolute growth 2021-2026 Top 5 growth countries (size by 2026)
China £3.1bn
USA £2.4bn
Brazil £0.8bn
Japan £0.7bn
South Korea £0.7bn
Source: Euromonitor International
6. Smart science to improve lives™
UV filters market dynamics
Source: Mintel GNPD
0
50
100
150
200
250
300
350
400
450
500
2017 2018 2019 2020 2021 2022
Number
of
products
launched
Mineral only sun care launches
Mineral Only
8.9% 12.8%
10.0% 16.8%
Ingredient
penetration 2017 vs 2021
TiO2
ZnO
Regional impact: biggest contributor is
North America, then Europe
167% increase over a 5 year period
7. Smart science to improve lives™
Top growing claims
Ethical/
sustainable
709%
Carbon
neutral
3200%
Halal
3700%
Probiotic
1200%
Source: Mintel GNPD
Top 4 growing
claims in sun care,
and percentage
increase over a
5 year period
HUMANRACE
Sun Care Daily
Moisturiser SPF
30
MO MA MI
Itsy Bitsy Sun
Stick SPF 50
KINDFIELD
Cloud Cover
Sunscreen
SPF 35
COOLA
Illuminating
Serum SPF 30
8. Smart science to improve lives™
Top sunscreen formats
Spray / Mist / Spritz
Cream
Lotion
Gel / Jelly
Milk Liquid / Fluid
Stick
Oil
Essence
Serum
Liquid/fluid is the top growth format,
increased from 39 in 2017 to 187 in 2022
2017 - 2022
Source: Mintel GNPD
9. Smart science to improve lives™
Trends
Disruptive
natural
SKINification
and
SUNification
Sun care
for all
Camping
10. Smart science to improve lives™
Trends
SKINification
and
SUNification
11. Smart science to improve lives™
Smart science to improve lives™
Sensorial
NPD
SKIN and SUN -ification trend
SKINification
Source: Mintel GNPD
Sunscreens with added skin care claims
SUNification
Beauty care with added sunscreens claims
Claims: Anti-pollution, Hydration, Anti-blemish, Prevent pigmentation,
Brightening, Anti-oxidant…
Protection beyond SPF: Blue light, Infra-red, Pollution
protection trends continue
12. Smart science to improve lives™
The rise of the hybrids
Sunscreen
Colour
cosmetics
Moisturiser/
Anti-age
Multi-hybrids,
BBs, CCs,
primers with
SPF, tone ups
Foundations/
powders with
SPF, cushion
compacts
Daily skin
care with SPF
Source: Mintel GNPD
13. Smart science to improve lives™
Trends
Disruptive
natural
SKINification
and
SUNification
Sun care
for all
Camping
15. Smart science to improve lives™
Disruptive natural
Disruptive
natural
As eco claims* become the norm, brands will need to be more
creative to grab attention of consumers
Source: Mintel GNPD
17%
sunscreens launched Dec 2021 to Dec 2022 used mineral
sunscreens only, this represents an 135%
increase over a 5-year period
Mineral/physical
sunscreens perceived as
safer on consumer and
planetary health
*eco claims: minimising plastic waste, ocean-friendly/mineral-based
Innovative claims:
- convey sustainability by using upcycled beauty trends or using of
botanical extracts;
- enhancing the eco narrative by adding skin care claims, as well
19. Smart science to improve lives™
Sun care for all: spotlight on USA
In the USA
33%
of Black/African
American users of
facial/body sunscreens
wish there were more
product options made
specifically for their skin
tone
Be more Diversity,
Equity and Inclusion
(DEI) minded and
emphasize suitability
for melanin-rich skin
and/or all skin tones
Sunscreen innovations
more boldly promote
suitability for all skin
tones, not leaving a
white caste and /or
minimising
hyperpigmentation Claims:
No-white cast
Hydration
Glow
Balance
complexion
Brighten
20. Smart science to improve lives™
Trends
Disruptive
natural
SKINification
and
SUNification
Sun care
for all
Camping
22. Smart science to improve lives™
Camping trend: spotlight on China
2022 “camping” keyword search volume on VIP.com
2021 monthly
search volume
2022 monthly
search volume
Monthly YoY
growth
Camping culture is driving the trend of camping beauty. The
overall sales of outdoor beauty and skin care products from
Vip.com in 2022 Q2 surged 55% month on month
China’s young, urban-based consumers are driving a post-pandemic glamping
trend, which is saturating social media. As always, China’s influencers are
highly involved, leading the way in showing how it’s done
Source: VIP.com
Recommendations are for waterproof or sweat
proof beauty products. In addition
broad spectrum sunscreens protecting against UV,
visible light and heat damage are most popular.
23. Smart science to improve lives™
Solar protection trends:
what Croda offers
27. Smart science to improve lives™
Solaveil MicNo benefits
Broadspectrum, can be combined with
TiO2 for mineral only systems for
higher SPF values
Unrivalled transparency on skin,
suitable for a wide range of applications
and skin phototypes
Claims appealing to natural brands
(“non-nano”, “alumina-free”, COSMOS,
Vegan, Vegetarian, “GMO-free”)
Mild and non-irritant, ideal for babies
and sensitive skin and clean
sunscreen brands
VERSATILE
NATURAL
SAFE
EFFICACIOUS
28. Smart science to improve lives™
Particle size details
Particle size of uncoated ZnO (geometric mean, by mass (volume)
XRDC is 516nm
1.https://ec.europa.eu/environment/chemicals/nanotech/reach-clp/index_en.htm
2.https://docplayer.net/54947113-Cosmetics-europe-nano-guidance-package.html
X-ray Disc
Centrifuge (XRDC)
Dynamic Light
Scattering (DLS)
<10% by
Volume
(1-100nm)
<50% by
Number
(1-100nm)
<10% by
Volume
(1-100nm)
<50% by
Number
(1-100nm)
Yes, so
“non-nano
Yes, so
“non-nano”
Yes, so
“non-nano”
Yes, so
“non-nano”
Solaveil MicNo is “non-nano” according to REACh definition1 and Cosmetics
Europe interpretation2
30. Smart science to improve lives™
Solaveil MZP3 (uncoated ZnO)
Solaveil MZP8 (stearic acid coated)
Solaveil MZ3-300 (uncoated ZnO in GTCC)
Naturality
Derived Mineral according to ISO 16128, that is obtained
through chemical processing of inorganic substances
occurring naturally in the earth, which have the same
chemical composition as natural mineral ingredients
COSMOS
variants
Vegan suitable can be considered to be generally suitable for vegan;
however, as there is no single agreed definition nor a standard, global
certification, if you are interested in making a vegan claim, please request our
Vegan Suitability statement for specifics on this product and compare to the
certification(s) you are seeking to meet
