Delta Air Lines proposes a solution to introduce music videos during flights to attract new and existing customers. The proposal would expand entertainment options on flights and increase Delta's market share. Delta has come a long way since its founding in 1928, now serving over 160 million travelers annually as one of the largest carriers in the US. While the economy and passenger safety concerns have positively impacted travel, Delta faces competition from other airlines and transportation methods. The proposal aims to create an enjoyable experience for customers and see an increase in long-term, loyal customers and revenue over the next 2-3 years.

1. Delta Air Lines, Inc.
Aviatrix
Channing Wisz
Alexandria Robinson
Cynthia McCarty
Victoria Juillerat

2. Proposed Solution
new customer vs existing customer
expanding entertainment options
Music videos
increase market share

3. Company Overview
Humble beginnings in 1928
We are ”Delta’s force of
global good”
Many firsts accomplishments
in the airline industry
over 160 million travelers
Mission statement: carrier of
choice

4. Current Market Position

5. External Market
Better Economy
Increase in flight bookings
Passengers remain feeling safe

6. Competition
Direct competitors:
airlines
Indirect competitors:
rental cars, busses,
railways
2012 Travel
0
22.5
45
67.5
90
Buiness Leisure
Air Travel Other

7. Business Climate
2008 economic downturn
Mergers, decision to give up certain gate slots and
takeoffs from major US airports
More business travel
Incorporating technology with customer service

8. Challenges
Predicted to experience
roughly 210 million fliers
Core values of
perseverance and
servant leadership

9. Operations
Solution utilizes staffing and structure of established
departments
Solution acts as an extension of the $14 million
renovation plan

10. Communication to Consumers
Traditional advertising
methods planned to be
released
Utilize inexpensive
advertising methods

11. Legal Factors
Copyright Laws
Licensing

12. Ethical and Social Responsibility
Appropriate content
Uphold respectable image
Using social media responsibly

13. Financial Benefits
Cost To Implement Proposal
40%
10%
50%
Licenses Widget Design
Marketing

14. Timeline and Milestones

15. Benchmarks
Solicit feedback from frequent flyers
Survey on ease of use and how likely they would
recommend Delta
Make adjustments or improvements along the way

16. Reason for Proposal
First in airline industry to implement music videos
Improve outlook on company brand
Build on current inflight entertainment options
Create an enjoyable and memorable experience for customers
Ensure long-lasting, loyal customer relationships
See an evident increase in revenue in an estimated 2 to 3
years

17. Delta Air Lines, Inc.
Thank you for your time and attention.

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