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Roundy’s and Del-Monte Business Opportunities Mark Jutton  Kristin Harris Jennifer Hayward Ryan Lontka Cecilia Mayora Bart Grochowski  Kamila Mikula
Presentation Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry at a Glance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Almost half of all dog homes have small dogs
Industry Vocabulary ,[object Object],[object Object],Shopper - makes purchase Consumer - dog and cat
Macro Trends ,[object Object],[object Object]
Category Role ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pet Treat Sales ,[object Object],[object Object],[object Object]
Consumer Decision Tree Roundy’s Current Decision Tree Recommended Decision Tree
Who are your Customers?
Roundy’s Market Share ,[object Object],[object Object],[object Object],[object Object]
Roundy’s Sales ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pet Treats ACV & % of Sales Del-Monte the 13 Week Winner! Strong Brand Growth 2.23% 0.66% 2.13% 1.95% Other 29,407 2,260 $93,416 $22,637 Other 4.70% 4.25% 5.46% 5.02% SUMITOMO 62,122 14,648 $239,704 $58,145 SUMITOMO 5.50% 6.32% 6.70% 7.14% VMI  72,654 21,776 $293,930 $82,730 VMG 10.09% 11.66% 10.56% 12.25% Mars 133,269 40,148 $463,104 $141,857 Mars 32.95% 31.44% 31.67% 29.00% Nestle 435,348 108,258 $1,389,100 $355,942 Nestle 1.83% 0.47% 1.62% 0.38% P&G 24,155 1,602 $71,272 $4,438 P&G 3.48% 4.57% 2.54% 3.06% Roundy's 45,297 15,738 $111,263 $35,431 Roundy's 30.02% 32.30% 27.23% 30.20% Del Monte 396,602 111,237 $1,194,461 $349,855 Del Monte 52 Week 13 Week 52 Week 13 Week   52 Week 13 Week 52 Week 13 Week     % of Volume   % of ACV     Volume   ACV  
13 Week Trends Big Improvement in Private Label & Waggin Train showing tremendous growth 41.1% 4,133 4,371 -3.3 78.8% 14.3% 15,334 SUMITOMO -19.6% 9,974 2,756 1.2 65.8% -15.3% 19,168 PROCTER GAMBLE 119.8% 6,370 6,118 14.1 77.7% 337.8% 22,217 VMG PARTNERS -28.0% 54,525 -11,062 36.1 45.2% 494.5% 44,969 CTL BR 17.8% 77,109 25,050 0.3 67.0% 19.3% 156,751 MARS INCORPORATED -7.0% 249,556 6,207 -1.2 57.4% -11.5% 335,931 NESTLE HOLDINGS INC 0.2% 300,743 -16,538 -4.2 53.8% -15.6% 349,851 DEL MONTE FOODS % Chg vs. YAG Sales Opportunity / Surplus Pt Chg vs. YAG Market Share % Chg vs. YAG Sales
52 Week Trends HUGE Growth for  Waggin Train  and  Hartz 180.3% 15,500 16,245 1.8 78.5% 211.4% 56,723 SUMITOMO 125.5% 14,194 21,841 17.7 82.7% 480.0% 67,789 VMG PARTNERS -21.4% 43,942 7,049 -1.6 62.1% -26.8% 72,066 PROCTER GAMBLE -13.5% 230,330 -51,801 -1.9 43.3% -20.0% 175,835 CTL BR  -32.0% 256,371 88,654 4.6 67.3% -16.7% 528,582 MARS INCORPORATED -1.1% 1,024,853 16,897 -1.0 56.8% -5.0% 1,345,194 NESTLE HOLDINGS INC -6.3% 1,167,307 -29,369 -0.1 54.9% -6.8% 1,421,574 DEL MONTE FOODS % Chg vs. YAG Sales Opportunity / Surplus Pt Chg vs. YAG Market Share % Chg vs. YAG Sales  
Recommendations ,[object Object],[object Object],FORM BRAND SIZE Section 3 Health Treats Brand Size Section 2 Chewy Treats Brand Size Section 1 Hard Treats Brand Size
Current Planogram
Proposed Planogram
Blade Recommendation B I S C U I T S S O F T & C H E W Y H E A L T H & N U T R I E N T S

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DelMonte Pet Treats Category Review

  • 1. Roundy’s and Del-Monte Business Opportunities Mark Jutton Kristin Harris Jennifer Hayward Ryan Lontka Cecilia Mayora Bart Grochowski Kamila Mikula
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Consumer Decision Tree Roundy’s Current Decision Tree Recommended Decision Tree
  • 9. Who are your Customers?
  • 10.
  • 11.
  • 12. Pet Treats ACV & % of Sales Del-Monte the 13 Week Winner! Strong Brand Growth 2.23% 0.66% 2.13% 1.95% Other 29,407 2,260 $93,416 $22,637 Other 4.70% 4.25% 5.46% 5.02% SUMITOMO 62,122 14,648 $239,704 $58,145 SUMITOMO 5.50% 6.32% 6.70% 7.14% VMI 72,654 21,776 $293,930 $82,730 VMG 10.09% 11.66% 10.56% 12.25% Mars 133,269 40,148 $463,104 $141,857 Mars 32.95% 31.44% 31.67% 29.00% Nestle 435,348 108,258 $1,389,100 $355,942 Nestle 1.83% 0.47% 1.62% 0.38% P&G 24,155 1,602 $71,272 $4,438 P&G 3.48% 4.57% 2.54% 3.06% Roundy's 45,297 15,738 $111,263 $35,431 Roundy's 30.02% 32.30% 27.23% 30.20% Del Monte 396,602 111,237 $1,194,461 $349,855 Del Monte 52 Week 13 Week 52 Week 13 Week   52 Week 13 Week 52 Week 13 Week     % of Volume   % of ACV     Volume   ACV  
  • 13. 13 Week Trends Big Improvement in Private Label & Waggin Train showing tremendous growth 41.1% 4,133 4,371 -3.3 78.8% 14.3% 15,334 SUMITOMO -19.6% 9,974 2,756 1.2 65.8% -15.3% 19,168 PROCTER GAMBLE 119.8% 6,370 6,118 14.1 77.7% 337.8% 22,217 VMG PARTNERS -28.0% 54,525 -11,062 36.1 45.2% 494.5% 44,969 CTL BR 17.8% 77,109 25,050 0.3 67.0% 19.3% 156,751 MARS INCORPORATED -7.0% 249,556 6,207 -1.2 57.4% -11.5% 335,931 NESTLE HOLDINGS INC 0.2% 300,743 -16,538 -4.2 53.8% -15.6% 349,851 DEL MONTE FOODS % Chg vs. YAG Sales Opportunity / Surplus Pt Chg vs. YAG Market Share % Chg vs. YAG Sales
  • 14. 52 Week Trends HUGE Growth for Waggin Train and Hartz 180.3% 15,500 16,245 1.8 78.5% 211.4% 56,723 SUMITOMO 125.5% 14,194 21,841 17.7 82.7% 480.0% 67,789 VMG PARTNERS -21.4% 43,942 7,049 -1.6 62.1% -26.8% 72,066 PROCTER GAMBLE -13.5% 230,330 -51,801 -1.9 43.3% -20.0% 175,835 CTL BR -32.0% 256,371 88,654 4.6 67.3% -16.7% 528,582 MARS INCORPORATED -1.1% 1,024,853 16,897 -1.0 56.8% -5.0% 1,345,194 NESTLE HOLDINGS INC -6.3% 1,167,307 -29,369 -0.1 54.9% -6.8% 1,421,574 DEL MONTE FOODS % Chg vs. YAG Sales Opportunity / Surplus Pt Chg vs. YAG Market Share % Chg vs. YAG Sales  
  • 15.
  • 18. Blade Recommendation B I S C U I T S S O F T & C H E W Y H E A L T H & N U T R I E N T S