Making your content marketing efforts truly engaging may be easier than you think. Real-world examples and inspiration to add a little bit of playfulness to your content strategy. Easy wins and hacks to get started now.

1. Take the quiz at
www.trendemon.com/cmcquiz
*Everyone who takes it will also get
a copy of this presentation!
What Type of
Content Marketer
Are You?

2. Where Art and Science Combine to Create Results
Inbar Yagur - VP of Marketing, TrenDemon
Gamification
@content_fairy

3. 1. What is
Gamification
Anyway?
Agenda 2. Elements
and Examples
3. It’s Easier
Than You Think
4. Tips Tools
and Quick Wins
5. Q&A
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4. 4/5ths of Americans watch TV
with a second screen open.
Attention is at a premium.
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5. We’re all
essentially toddlers
wanting a gold star.
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6. Challenge → Achievement = Dopamine
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7. Interactivity = Intimacy
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8. Gamification makes users lean forward
instead of lean back
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9. Gamification Drives Results
Study of 300 eCommerce brands looking for
a mid-funnel conversion (i.e. email):
Conversion rate increased 250%
when some element of the conversion
was interactive and/or gamified.

10. Elements of Gamification
1. Narrative
2. Competition
3. Progress
and Streaks
4. Feedback and Evaluation
5. Goals and Rewards
@content_fairy

11. (PS - they also used it as a recruitment tool)
Narrative
Domino’s Pizza Hero
You’re not ordering a pizza
you’re learning how to make one!
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12. (PS - it’s also how they mapped their audience)
Dos Equis - Where do you rank
on “The World’s Most
Interesting Person” scale?
Competition
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13. Progress/Streaks
LinkedIn
(PS - you saw this in
the quiz earlier too)
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14. JustFab - What’s your perfect shoe style?
Feedback and Evaluation
(PS - Winc, eSalon, Stitchfix, and about 100 other
disruptive ecomm brands do this)
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15. Goals and Rewards
Starbucks Rewards
(PS - Make sure you’re rewarding
the right people)
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16. Gamification is Easier
Than You Think
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17. How Timehop Manipulated Me
(into Stickiness)
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18. The Almighty Quiz

19. How many of you took the quiz from my
first slide?
How many of you left your email?
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20. Here’s What I Learned
About You

21. Case Study: What’s in a Survey?
1000s of leads collected from various sources
over 4 years.
We called it the “lead dead zone”.

22. Phase 1

23. Phase 2
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24. By the Numbers:
30% Average
Open Rate
10% of all
opens clicked
51% of all clicked
completed
8% of all opens
converted into
hot leads
560 new,
high-quality
leads
10 new sales
(so far)
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25. @content_fairy

26. 1. Just create a quiz already
2. Checklist
3. Gamified lead capture form
4. Rewards for social shares
5. Countdown clock
6. Progress bars
7.Streaks
Quick Wins
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27. Tools
1. Unbounce
2. Typeform
3. Playbuzz
4. Google Forms
5. TrenDemon
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28. Top Tips
Mobile first - it’s easier to scale
up than to shrink
Don’t lose sight of your goals
Don’t make a game for the sake
of making a game
Don’t be creepy
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29. Don’t Make Them Work. Allow Them to Play.
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30. Questions?
inbar@trendemon.com
@content_fairy
https://www.linkedin.com/in/inbaryagur/