Most companies fail to follow up on leads generated at trade shows, lose about half their customers every five years as customer loyalty decreases over time, and see increased profits from retaining existing customers rather than acquiring new ones. Regular communication is important for maintaining influence with clients, as contact is often lost within a few months or years. Simple personalized gestures like thank you calls not aimed at making additional sales can significantly increase business from new customers.

1. Scary Business Stats
 79% of all leads generated at a trade show aren’t followed up.
 Only 3% of our mail is personal…how do you feel when you walk out to the
mail box and see a personal card addressed to you? Your clients/prospects
are no different.
 Average company loses 50% of its customers every 5 years…Cost of
replacing them can be 6-7 times more expensive.
 5% increase in customer loyalty will yield 20%-80% to our bottom line
profit…Much wiser to spend money on customer retention than acquisition.
 For every month that we don’t contact or communicate with our client, we lose
10% of our influence.
 82% of all homeowners can’t tell you the name of their Realtor if they bought
their home more than two years ago.
 Just saying thank you to our clients…particularly new clients even with only a
phone call to do nothing more than saying thank you…(do not try to sell on
this call) it will increase your business by 17%.
 95% of our customers will purchase from a competitor even if you provide a
great service on an impulse.