This document proposes shifting data ownership to individuals by paying people for listening to podcasts and monetizing their anonymized data. It describes DeepPod, a company that transforms listener interest data into valuable assets for advertising, and establishes digital wallets to compensate listeners. DeepPod has secured deals with major podcast companies and plans to acquire millions of users by funding their wallets with ongoing data sale proceeds.

1. SHIFTING DATA OWNERSHIP TO THE PEOPLE
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2. THE PROBLEM
The entire consumer data ecosystem has become an expensive,
wasteful swamp of inaccurate data that must be drained and rebuilt.
The challenge is that brands and technology companies have made trillions
from using and selling personal data, with no incentive to stop.
A path to data privacy, transparency, attribution, and delivering on the
promise of Web 3.0 is only possible by shifting data ownership to the people.
BUT WHERE DO YOU START?
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3. PAY PEOPLE FOR
LISTENING
TO PODCASTS
THE SOLUTION
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4. WE ENRICH INTEREST DATA FROM EVERY
ANONYMOUS PODCAST LISTENER
Our IP compliantly transforms listener interest data into a highly
valuable asset that can be traded on advertising exchanges.
THE SOLUTION
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5. WE ENRICH INTEREST DATA FROM EVERY
ANONYMOUS PODCAST LISTENER
HOW IT WORKS
Our IP compliantly transforms listener interest data into a highly
valuable asset that can be traded on advertising exchanges.
SELLING USER INTEREST DATA IS HOW GOOGLE / FACEBOOK BUILT THEIR EMPIRES
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6. DEEPPOD OFFERS TRANSPARENCY, PRIVACY
AND CASH FOR THE DATA PEOPLE GENERATE.
HOW IT WORKS
There are no new behaviors to adopt outside of the simple and familiar
action of setting up an account on an app.
These centralized accounts are known as digital wallets and we are the first
ENGAGE TO EARN digital wallet for podcast listening
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7. DEEPPOD OFFERS TRANSPARENCY, PRIVACY
AND CASH FOR THE DATA PEOPLE GENERATE.
HOW IT WORKS
There are no new behaviors to adopt outside of the simple and familiar
action of setting up an account on an app.
These centralized accounts are known as digital wallets and we are the first
ENGAGE TO EARN digital wallet for podcast listening
THIS TRANSFERS PERSONAL DATA OWNERSHIP AWAY FROM LARGE
DATA COMPANIES AND BACK TO THE INDIVIDUAL
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8. By being first to market
for podcast engage to earn,
the DEEPPOD OneWallet
will quickly establish itself
as the single source for consumer
payment for ALL content
engagement across every
media platform, as MetaMask
has done with cryptocurrency.
HOW IT WORKS
OUR ROADMAP
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9. WE HAVE SECURED 28M PODCAST
LISTENERS THROUGH AN EXCLUSIVE
CONTRACT WITH PODCASTONE
HOW IT WORKS
This represents 25% of the U.S. podcast listener market,
which is over 2.3 billion streams annually.
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10. DeepPod has quietly started the process of creating wallets for
our existing base of 28M PodcastOne listeners and funding them with
the ongoing proceeds of data sales from our client partners.
When we have funded all wallets we will make an
announcement for people to claim their funds. This will generate a viral
explosion of awareness for DeepPod and set us on a path to reach 30m
wallet holders ( equal to MetaMask ) practically overnight.
HOW IT WORKS: ACQUISITION STRATEGY
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11. OUR MESSAGE TO THE PEOPLE
Your podcast listening habits reveal your
interests and that data has value to
advertisers. DeepPod will monetize your
data anonymously and give you a
cut of the profits. Set up your wallet here to
unlock the money you have earned so far.
HOW IT WORKS: ACQUISITION STRATEGY
POTENTIAL EARNINGS OF A FAMILY OF FOUR
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12. DEEPPOD Interest assets are considered
HIGH VALUE ASSETS because they represent a veri
fi
ed
interest (User engagement with a speci
fi
c podcast over
time) as well as demographic, behavioral and
contextual data. Once this asset is available on
exchanges it can be used by brands to reach their
customers on every digital platform.
DEMOGRAPHICS:
Age / Gender / Location / Language
BEHAVIORS:
Interests / Intent / Purchases
CONTEXT:
Platforms & Devices
Genres
Episode topics
Real-time context
THE DNA of a DEEPPOD INTEREST ASSET
HOW IT WORKS
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13. $
$
$
$
$
LISTENER
SHOW HOST
$
$
$
B2C: LISTENER & SHOW HOST PAYMENT SYSTEM
DATA / MONEY FLOW
BRANDS
GLOBAL
ADVERTISING
EXCHANGES
BASEBALL INTEREST ASSET
BETTING INTEREST ASSET
FINANCE INTEREST ASSET
HISTORY INTEREST ASSET
START-UP INTEREST ASSET
IDENTITY
RESOLUTION + WALLET
WORK / DATA FLOW
MONEY FLOW
$
PAYMENT
PARTNER
SHOW HOST
WALLET
BASEBALL PODCAST
BETTING PODCAST
FINANCE PODCAST
HISTORY PODCAST
START-UP PODCAST
LISTENER
WALLET
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14. $
$
$
$
$
LISTENER
SHOW HOST
$
$
$
BRANDS
GLOBAL
ADVERTISING
EXCHANGES
BASEBALL INTEREST ASSET
BETTING INTEREST ASSET
FINANCE INTEREST ASSET
HISTORY INTEREST ASSET
START-UP INTEREST ASSET
IDENTITY
RESOLUTION + WALLET
WORK / DATA FLOW
MONEY FLOW
$
PAYMENT
PARTNER
SHOW HOST
WALLET
BASEBALL PODCAST
BETTING PODCAST
FINANCE PODCAST
HISTORY PODCAST
START-UP PODCAST
LISTENER
WALLET
DEEPPOD
WORKING
DIRECTLY
AS A MEDIA
AGENCY
FOR BRANDS
BRANDS INTERNAL
& EXTERNAL MEDIA
AGENCIES
DIGITAL
ADVERTISING
PLATFORMS
ENRICHING
BRANDS
EXISTING
1st PARTY
DATA SETS
$
$
B2B: DATA / MEDIA SERVICE PROVIDER
DATA / MONEY FLOW
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15. ACTIVE BUSINESS LINES
EXECUTION
1) SELLING INTEREST DATA ON THE ADVERTISING EXCHANGES TO BRANDS
PROOF OF CONCEPT REVENUE FROM AD EXCHANGE SALES = $85K
2) WORKING DIRECTLY WITH BRANDS AND THEIR INTERNAL / EXTERNAL
MEDIA TEAMS AS A SPECIALIZED MEDIA / DATA AGENCY
PROOF OF CONCEPT REVENUE FROM CLIENTS = $300K
3) WORKING DIRECTLY WITH BRANDS AND THEIR INTERNAL / EXTERNAL
MEDIA TEAMS AS A DATA ENRICHMENT PARTNER
PROOF OF CONCEPT PLATFORM ATTRIBUTION COMPLETE
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16. DEEPPOD SOLVES THE PODCAST
ADVERTISING ATTRIBUTION PROBLEM
WE USE THIRD PARTY DATA FROM OVER 100 DIFFERENT DATA
PROVIDERS TO VALIDATE WHO THE LISTENER IS
THEN WE PLUG INTO TRADEDESK AND OTHER ANALYTICS PLATFORMS
TO CREATE A UNIFIED VIEW FOR PODCAST AUDIENCE ATTRIBUTION
EXECUTION
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17. THE FINANCE SHOW
Ep 1. SPACs
Ep 2. Cryptomania
Ep 3. F.I.R.E.
THE BASEBALL SHOW
Ep 1. Stop the shift
Ep 2. Moneyball 2.0
Ep 3. The Vegas A’s??!
THE START-UP SHOW
Ep 1. SPAC you
Ep 2. Musk e
ff
ect
Ep 3. A founders exit
OUR IP CREATES HUNDREDS OF NEW
AUDIENCES FROM THE ENTIRE LIBRARY
OF PODCASTONE EPISODES
(37M downloads monthly)
BASED ON A LISTENERS INTERESTS
OUR PODCAST
DATA RUNS
THROUGH
OUR IDENTITY
RESOLUTION
PARTNERS
SOCIAL
DISPLAY
DIGITAL
CTV
DIRECT
MAIL OOH
1
DEEPER DIVE: How we build a listener verified interest programatic audience
WE ENRICH & VERIFY
EXISTING DATASETS WITH
OVER 100 3rd PARTY DATA
PROVIDERS USING THE IDL.
THIS UNEARTHS
NEW AUDIENCE INTEREST
SEGMENTS
NEW COHORT 1 NEW COHORT 2 NEW COHORT 3
NEW COHORT 4 NEW COHORT 5
PODCASTS
CREATING NEW PROGRAMATIC
AUDIENCES THAT ADD
INCREMENTAL REACH
WITH HIGH ATTRIBUTION
2
3
4
5
EXECUTION
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18. EXECUTION: MATCHING PODCAST LISTENERS TO WEBSITE VISITS
Client
DEEPPOD CLIENT EXAMPLE: AUDIENCE SIZE =1,358,760.00
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19. INTEGRATED INTO EXISTING INDUSTRY PLATFORMS
EXECUTION
TRADEDESK AND 25 GLOBAL AD EXCHANGES
SELLING CONSUMER DATA
PAYMENT PARTNER SECURED
PAYING CONSUMERS FOR THEIR DATA
IAB TECH LAB / WORLD ECONOMIC FORUM
CONSUMER PRIVACY COMPLIANCE
IPFS : ENABLES EXTREMELY FAST CACHING
STORAGE
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20. $240B FORECASTED DIGITAL ADVERTISING IN U.S. (2022)
307M INTERNET USERS U.S.= $781.75 VALUE PER USER
28M DEEPPOD USERS @ 40% total opt-in conversion = 11.2M
2022 TAM $8.75B
11.2M Users x $781.75 VPU
https://www.oberlo.com/statistics/us-digital-ad-spending#:~:text=According%20to%20the%20latest%20data,over%20the%20next%20few%20years
https://
fi
nancesonline.com/number-of-internet-users/
TAM
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21. DATA REVENUE
META $117B
TWITTER $5B
GOOGLE (AD TECH) $209B
AMAZON (AD TECH) $31B
307M INTERNET USERS U.S.= $1,179.15 VALUE PER USER
DATA INDUSTRY REVENUE SNAPSHOT
$362B
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22. $7M USE OF FUNDS
TEAM: 15 / Dev / Opps / Sales = $3.5M
PARTNERS: Identity resolution / Storage = $2.5M
Legal / Accounting = $500k
OPERATIONS = $500k
USE OF FUNDS
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23. Page 23
ARIEL IMAS
Mr. Imas has over twenty years of corporate finance and investment banking experience focused on the lower-middle markets.
Throughout his career, he has closed over 150 transactions providing full-service banking and has spearheaded capital raises exceeding
$1 billion dollars from: institutional investors via PIPEs, secondaries, follow-ons, registered directs, CMPOs, IPOs and M&A.
NICK VENEZIA
Nick Venezia has spent the last decade working with clients from a multitude of industries - including finance, government, technology,
entertainment, non-profit, luxury, Fortune 500, Global 100, and many more - building digital assets that convert directly into increased profit
margins. Never one to accept boundaries, Nick has forged an unprecedented track record in the digital-marketing industry, combining his
background in finance with an expertise in technology. Holding a series 65 and in-process-to-achieving his CFA designation, Nick combines
both the complex science and analytical mathematics behind the financial industry with digital marketing, creating unique algorithms and
toolsets that guarantee revenue for his clients.
THANE RITCHIE
Mr. Ritchie has participated in early stage / venture funding and investing in the pre-IPO stages of companies such as Facebook,
Twitter, eHarmony, Spotify, Pinterest, StubHub, Cambridge Quantum Computing, Kraken, and Ledger. He also has provided private
capital solutions to Fortune 100 companies like Shell Oil and Allstate.
TEAM
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24. Page 23
MIKE COTTMEYER
LeadingAgile co-founder and CEO, Mike Cottmeyer is passionate about solving the challenges associated with agile in larger, more
complex enterprises. To that end, his company is dedicated to providing large-scale agile transformation services to help pragmatically,
incrementally, and safely introduce Agile methods. He spends most of his time leading and growing LeadingAgile, doing sales and
business development, and providing strategic coaching for clients.
MARC GALLUCCI
Marc Gallucci has founded three companies over the past 28 years, all with successful exits in the advertising, beverage, and media
industries. His first company, Fort Franklin, generated over $50M in revenue before being acquired by a Boston ad agency. Marc then
built Cider Jack Hard Cider. As CMO he lead the way to a $30M acquisition by the H.P. Bulmer’s company. In 2009 Marc launched his
third start-up, Relevant24, an agile marketing agency that leveraged cultural, emotional, interest, contextual and first party data to create
and produce ideas for every moment, audience and platform in real-time. This radically new agency model was acquired by The Publicis
Groupe in 2014 and Marc stayed on as CEO until the end of 2019.
TIM GENEN
Managing Director, Platforms BD Europe at LiveRamp, the global leader in data connectivity. Previously he was the founder of Faktor, a
privacy technology company, acquired by LiveRamp in 2019. Tim held leadership roles at GroupM and Improve Digital, where he was
responsible for strategy, innovation, and partnerships. He also co-founded and was the chairman of, the first programmatic IAB taskforce
in Europe.
TEAM
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25. Page 23
JORDI CHAPDELAINE
Jordi Chapdelaine spent the first decade of his career in the Los Angeles entertainment industry as an actor & writer and producer of film,
television and commercials. Jordi then retuned to his Boston home to begin his advertising sales career in Radio for Entercom Radio & CBS
Radio. In 2006 Jordi became Vice President of Media Sales for all divisions of the Boston Based Phoenix Media Communications Group.Jordi
managed a team of 100+ account executives and 8 sales managers for the individual media assets. In 2011 Jordi partnered with the founders
of Relevant24 and successfully sold in over 50 national brands over the course of 8 years. FOX Television, FOX Sports, Sony Pictures,
Budweiser, KIA Motors, Hitachi,Turner Broadcasting, Enterprise, National & Alamo Rental car, Viacom & Kellogg’s to name a few.
TEAM
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26. 8. 10. 22 CONFIDENTIAL