Deepika Kumaravel has over 18 years of experience in advertising and works as a brand management and creative consultant. She helps take products and services to market by conducting research, analyzing findings, and creating advertising strategies. Kumaravel acts as an intermediary between companies and agencies, developing briefs and ensuring clients' needs are met. With a background including roles at top agencies like BBDO, DDB, Grey, and TBWA, she now runs her own consultancy, Absolut Kreatives.