The significant rise of social networks has created a springboard for the social gaming segment of the entertainment industry. Gaming is becoming increasingly compelling thanks to various enhancements such as the addition of socially playable and sharable features within games, which have gradually become common characteristics.
While generally a lucrative segment, the industry has its own challenges including short-term focus, low user retention, high CPA & OPEX, low ARPPU, and fragmented platforms.
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Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
New Research on: Social Gaming Market Entry and Success Strategy Analysis, Trends and Forecast 2013: Now at MarketResearchIndustry.com
1. Deep Research Reports on: Social Gaming Market Entry and Success Strategy Analysis, Trends and
Forecast 2013: Now at MarketResearchIndustry.com
The significant rise of social networks has created a springboard for the social gaming segment of the
entertainment industry. Gaming is becoming increasingly compelling thanks to various enhancements
such as the addition of socially playable and sharable features within games, which have gradually
become common characteristics.
Browse Full Reports With TOC: http://www.marketresearchindustry.com/report/social-gaming-market176565.html
While generally a lucrative segment, the industry has its own challenges including short-term focus, low
user retention, high CPA & OPEX, low ARPPU, and fragmented platforms.
This research evaluates the strategy of both successful and unsuccessful social gaming companies.
Through this analysis, we have developed Success Guidelines for social gaming companies (start-up and
established companies).
Companies in Report:
6waves
Bitcoin
Bitfold Games
Booyah
Facebook
King.com
Kontagent
Playdom
Playspan
2. Report Benefits:
Recognize how a strong value chain can mitigate social gaming risks to minimum
Understand features and strategic steps that are crucial for social gaming success
Identify how to create and introduce new compelling games vs. existing social games
Identify factors that drive success of social gaming companies and how others can learn from
them
Identify the structure of a social gaming costs and how to keep marketing and acquisition
budget low
Target Audience:
Social network companies
Mobile application developers
Wireless infrastructure suppliers
OTT application and service providers
Social entertainment application developers
Wireless carriers and other service providers
3. Table of Contents:
1.0 EXECUTIVE SUMMARY
2.0 FETAURES THAT NEED TO INCORPORATE WITH SOCIAL GAME
3.0 CORE CHOICES OR STEPS TO FOLLOW
4.0 POPULAR VS. NEW GAMING IP: WHAT TO FOLLOW?
5.0 COSTS CALCLUATION FOR 4 GAMES SERIES VS. 25-50% SUCCESS CASE
6.0 RISKS ASSOCIATED WITH SOCIAL GAMING SUCCESS
7.0 HOW TO CREATE SUCCESSFUL GAMING IP LINE?
8.0 HOW TO MINIMIZE MARKETING & USER ACQUISITION COST?
9.0 HOW TO USE MONETIZATION STRATEGIES?
10.0 HOW TO BUILD STRONG DEVELOPMENT CHAIN?
11.0 PRETTY SIMPLE'S CRIMINAL CASE LESSON
11.1 LESSON FOR THE GAME CRIMINAL CASE
11.2 STRATEGIC LESSON FROM COMPANY PRACTICES
11.3 WHAT THE INDUSTRY CAN LEARN FOR THEIR LONG TERM STRATEGY?
12.0 SOJO STUDIO'S WETOPIA AND JOY KINGDOM LESSON
12.1 LESSON FROM WETOPIA: CHARITIES FOR CHILDREN
12.2 LESSON FROM JOY KINGDOM: CHARITIES FOR ANIMAL
4. 13.0 KING.COM LESSON
14.0 ZYNGA LESSON
14.1 INITIAL SUCCESS STRATEGY
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List Of Charts
Figure 1: Nightclub City vs. Party Central Case 10
Figure 2: Cost vs. Revenue for Successful Single vs. Series of Social Games 11
Figure 3: Retention Funnels to Monitor Game Performance 18
Figure 4: Due Diligence Checklist for Social Game Developers 20
Figure 5: Objects in Criminal Case 22
Figure 6: Contribution for Children Education in WeTopia 26
Figure 7: Contribution for Animals in Joy Kingdom 27
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