This document provides 7 tips for customizing promotional umbrellas to make brands stand out: 1) Use bright colors that are instantly recognizable; 2) Ensure prominent branding that is readable and well-placed; 3) Use patterns and designs to direct attention to branding; 4) Include catchy phrases to make branding memorable; 5) Know the target audience; 6) Add relevant pictures that add aesthetic appeal; 7) Choose the right umbrella size for the intended location and customers. The overall message is that customized umbrellas can create cultural and psychological bonds with customers and generate quick marketing results.

1. 7 Tips to Customize Your
Promotional Umbrellas
to Make Your Brand
Stand Out

2. INTRODUCTION
Umbrellas are a versatile invention and have a long history of use all
over the world in different forms since the earliest civilizations. Be
it ancient Egypt, ancient India and China or the Mesoamerica’s, the
umbrella, or parasol as it is called in some places, has found use in
daily life as well as ceremonial functions all over the world.

3. TIPS AND TRICKS
BRIGHT COLORS STAND OUT PROMINENT BRANDING
PATTERNS AND DESIGNS CATCH PHRASES CATCH ATTENTION
KNOW YOUR AUDIENCE
PICTURES AND ARTWORK
CHOOSE THE RIGHT SIZE

4. BRIGHT COLORS STAND OUT
When it comes to human perception, we have been tuned
through evolution to recognize and identify bright colors
almost instantly. What was once a survival mechanism
for the early humans can now be used as a marketing
advantage.
PROMINENT BRANDING
The whole purpose of a promotional umbrella would be
void if the branding and logo of your company or business
is unreadable, faint or simply badly placed. The canvas of
the umbrella can provide immediate results, but only if
used correctly and efficiently.

5. If you prefer to give an artistic look to your promotional umbrellas, use of
patterns and designs is a great way to drive your audience’s attention
towards your branding. When used correctly, directional lines and patterns
can divert the gaze of onlookers directly onto your branding and logos.
PATTERNS AND DESIGNS
CATCH PHRASES CATCH ATTENTION
Using your company’s motto or a clever catch-phrase is a good way to make your
branding memorable and fun. A play on words or a well written company tag line
can bring attention to your business easily and ensures that your brand is
recognized and remembered by your audience.

6. KNOW YOUR AUDIENCE
The most successful marketing and promotional strategies place the
highest focus and attention on determining the target audience for your
brand. Choosing the right audience can help design a creative and
functional promotional umbrella that speaks out directly to the target
audience and catches the right kind of attention from the crowds.
PICTURES AND ARTWORK
Pictures speak louder than words as they say, and a well-placed relevant
picture on your promotional umbrella not only brings attention to your
brand but also adds an aesthetical dimension turning your promotional
umbrella into something fashionable

7. CHOOSE THE RIGHT SIZE
Choosing the right size for your promotional umbrella is
the most effective way to ensure that your branding and
marketing reach more of your potential customers. You
can choose from outdoor umbrellas that are perfect to
place at restaurants, clubs and public places, standard
umbrellas that become a daily carry for your customers or
small foldable umbrellas that serve their purpose
whenever they are needed

8. Fashionable, aesthetically pleasing umbrellas are a
must have for any business looking to explore a unique
marketing channel with the potential to generate quick
results. Using the historic creative medium of the
umbrella, a cultural and psychological bond can be
created with potential customers.
CONCLUSION

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CONTACT US
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